• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successlifestyle

Multimillionaire Shonda Rhimes built a billion-dollar TV empire but still hunts for discounts and clips coupons like Warren Buffett

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
October 10, 2025, 10:25 AM ET
Shonda Rhimes and Warren Buffett
Multimillionaire ‘Bridgerton’ producer Shonda Rhimes still hunts for bargains because ‘absolutely nothing’ changes when your dreams come true. Left: NBC / Contributor / Getty Images. Right: Taylor Hill / Contributor / Getty Images

Whether you’re one of the millions of viewers who tuned into Bridgerton, or are a longtime fanatic of Grey’s Anatomy, you’ve heard of Shonda Rhimes. She’s one of the most successful creators in television history, hitting a high as the industry’s highest-paid showrunner in 2018. But despite her success, the self-made millionaire still hunts for the best deals and clips coupons—just like billionaire Warren Buffett. 

Recommended Video

“You know what happens when all your dreams come true? Absolutely nothing. Everything stays the same. You’re still you,” Rhimes said recently on the Call Her Daddy podcast. “I’m still the person clipping coupons, and thinking ‘Maybe I should get that on sale,’ and, ‘Maybe I shouldn’t get too comfortable like with these shows.’”

Despite sitting atop a fortune estimated to be worth $240 million, bringing in billions for her TV networks, the Shondaland founder is still pinching her pennies. 

Some of Rhimes’ most famous shows include the likes of How to Get Away with Murder, Scandal, and Grey’s Anatomy—which Disney, the parent company of ABC, said brought in more than $2 billion. By 2017, she ditched traditional TV and made the leap to streaming, signing a five-year deal with streaming giant Netflix reported to be worth between $100 million and $300 million. 

Any Hollywood bigshot with her bank account might choose to spend their fat paychecks on luxury cars, 10-bedroom mansions, and cushy private jets. But Rhimes said that when people finally hit professional milestones, “The trappings change—you don’t change.” She’s one of many millionaires and billionaires sticking with their frugal habits, despite leading envy-inducing careers. 

Warren Buffett clipped coupons for McDonald’s meals 

As the 11th richest person in the world, Warren Buffett’s spending habits might come as a surprise to most. The 95-year-old Berkshire Hathaway mogul worth $149 billion still lives in the same Omaha home he bought for $31,500 back in 1958, and once drove a 20-year-old car because he felt safer than being behind the wheel of flashy Lamborghinis or Bentleys. 

Buffett is also known for frequenting McDonald’s for a cheap meal, choosing to order two sausage patties, an egg and cheese, or a bacon egg and cheese—all under $4. He loves the fast food chain so much that he even took Bill Gates there for lunch years ago; when the entrepreneurial pair were at a McDonald’s in Hong Kong, Gates recalled laughing when Buffett offered to pay and pulled coupons out of his pocket. For the hedge fund mogul, every penny counts—and he’s extremely content with his modest house, run-down cars, and fast-food meals.

“I do not think that standard of living equates with cost of living beyond a certain point,” Buffett said at a Berkshire Hathaway shareholders meeting in 2014. “My life would not be happier…it’d be worse if I had six or eight houses or a whole bunch of different things I could have. It just doesn’t correlate.”

Fellow entertainment star Keke Palmer is also an outspoken advocate of people being financially responsible and living below their means. She first became a millionaire at just 12 years old, and has since racked up Hollywood paychecks with Nope, Hustlers, True Jackson, VP, and One of Them Days. But she wouldn’t let the stardom get to her head or drain her bank accounts—she didn’t take a vacation for the first 15 years of her career, and is a staunch believer in “saving and frugality.” It’s a mindset that Palmer said her parents instilled in her from a very young age. 

“I live under my means. I think it’s incredibly important,” Palmer told CNBC in a May interview. “If I have $1 million in my pocket, my rent is going to be $1,500—that’s how underneath my means I’m talking. My car note is going to be $340. I don’t need a [Bentley] Bentayga, I’ll ride in a Lexus.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Boss has lunch with her workers outside
Successcompany culture
A $24 billion Dutch lender is cutting its workforce—and to get the remaining staff on board, the CEO is having sandwiches with them
By Emma BurleighApril 15, 2026
40 minutes ago
Sal Khan
SuccessEducation
This CEO has teamed up with Google, Microsoft, and McKinsey to build an AI degree that could rival Harvard—and it will only cost $10,000 to attend
By Preston ForeApril 15, 2026
54 minutes ago
fudd
CommentarySports
Azzi Fudd: how I learned to use NIL for transformation, not just transactions
By Azzi FuddApril 15, 2026
5 hours ago
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
SuccessTech
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
By Marco Quiroz-GutierrezApril 14, 2026
19 hours ago
trump
EconomyManufacturing
Trump’s macho MAGA economy is a bust. But there are plenty of high-paying jobs for men—in nursing and teaching
By Nick LichtenbergApril 14, 2026
20 hours ago
mike rowe
Successskills
‘Dirty Jobs’ host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
1 day ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.