• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal

3

Electric air taxis are finally ready for takeoff

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal

3

Electric air taxis are finally ready for takeoff
Travel & LeisureAirline industry

Frontier Airlines boss fires back at United CEO’s claim that low-cost flying is near extinction: ‘That’s cute’

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
September 18, 2025, 10:06 AM ET
President and CEO of Frontier Airlines, Barry Biffle.
President and CEO of Frontier Airlines, Barry Biffle.Steven Ferdman—Getty Images
Add Fortune on Google for similar content.

The CEOs of United and Frontier airlines are creating turbulence of their own just ahead of the holiday travel season.

Recommended Video

Barry Biffle, the CEO of low-cost carrier Frontier, shot back at his United counterpart Wednesday for his comments predicting the end of Spirit Airlines and the budget flight industry as a whole. 

“That’s cute,” Biffle said Wednesday at the travel-centric Skift Global Forum, CNBC reported.“If he’s good at math, he would understand that we have a [flight] oversupply issue in the United States.”

Biffle came to Spirit’s defense after United CEO Scott Kirby said the low-cost airline, which declared bankruptcy for the second time this year, was going to go out of business. When asked at a conference last week why he was so sure, Kirby replied, “Because I’m good at math.”

Biffle’s ambition to have Frontier surpass Spirit as the top ultra-low cost carrier would make him the “last man on a sinking ship,” Kirby added.

In addition, when asked whether low-cost airlines like Frontier survive based on extra capacity left over by larger carriers like United, Biffle didn’t mince words.

“That’s like the CEO of Nordstrom saying ‘I allow customers to buy jeans from Walmart.’”

Biffle claimed Frontier is attracting people who may not have flown otherwise, or who are trying to save on flight costs so they can spend big on other items like luxury hotels. Biffle also bragged about Frontier’s lower costs: 7.50 cents per available seat mile, not counting fuel, compared with a higher 12.36 cents for United. 

Frontier Airlines did not immediately respond to Fortune‘s request for comment. A spokesperson for United Airlines declined to comment.

United CEO’s conflict with low-cost flying

Kirby has lambasted low-cost carriers for years, and last week he again tore into their economic model and the myriad add-on fees for everything from a carry-on bag to priority boarding, saying “you can’t have a business model predicated on ‘screw the customer.’” United, for its part, introduced paid priority board seating for some customers in 2018. 

Low-cost carriers have struggled over the past few years thanks to rising costs, regulatory demands, and a shift in consumer preferences. The competition from larger carriers, many of which have introduced basic fares that compete with low-cost carriers, has also dealt a blow to these airlines. 

Frontier was profitable for the first time in four years in 2024, but reported a net loss for the first six months of this year. The company was in the red to the tune of $70 million in the second quarter, but predicted higher unit revenue growth in the third quarter would lay the foundation for a return to profitability in 2026.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Travel & Leisure

Tommy Bahama CEO Doug Wood
RetailFashion
Go ahead, make fun of Tommy Bahama. The CEO is happy to join you, and he’s probably not a fan of your preppy shorts
By Catherina GioinoAugust 3, 2026
13 hours ago
Electric air taxis are finally ready for takeoff
MagazineElectric vehicles
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
23 hours ago
Inside Miami’s ‘Billionaire Bunker,’ a man-made island for the .01% where billionaires like Jeff Bezos and Mark Zuckerberg shell out for total privacy
Real EstateBillionaires
Inside Miami’s ‘Billionaire Bunker,’ a man-made island for the .01% where billionaires like Jeff Bezos and Mark Zuckerberg shell out for total privacy
By Marco Quiroz-GutierrezAugust 1, 2026
3 days ago
f
Environmentclimate change
France’s largest peacetime evacuation ends — with new fires erupting elsewhere
By Thomas Adamson, Nicolas Garriga and The Associated PressAugust 1, 2026
3 days ago
f
Environmentclimate change
‘People are realizing August is a crapshoot here’: Climate change means the U.S. west is closing rivers for fishing half the time
By Matthew Brown, Dorany Pineda and The Associated PressAugust 1, 2026
3 days ago
danube
Environmentclimate change
The Dry Danube: Europe’s legendary river got so low that a cruise ship ran out of food and water
By Justin Spike and The Associated PressJuly 31, 2026
4 days ago

Most Popular

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
AI
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
By Holly Van Leuven and Morning BrewAugust 3, 2026
18 hours ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
23 hours ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
Current price of oil as of August 3, 2026
Personal Finance
Current price of oil as of August 3, 2026
By Joseph HostetlerAugust 3, 2026
19 hours ago
He was homeless at 16. Now he sits on the board of David Beckham's wellness company and his business is about to hit $1 billion in revenue
Success
He was homeless at 16. Now he sits on the board of David Beckham's wellness company and his business is about to hit $1 billion in revenue
By Emma BurleighAugust 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.