• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
SuccessCareers

‘Million Dollar Listing’ star Fredrik Eklund says Gen Z doesn’t need a college degree to make it in real estate: ‘You’ve gotta be out on the streets’

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
September 14, 2025, 6:03 AM ET
"Million Dollar Listing New York" star Fredrik Eklund
Music to the ears of Gen Z, the real-estate mogul closing $15 billion in property sales says there are some things you can’t learn in a classroom. Neilson Barnard / Staff / Getty Images
  • Million Dollar Listing star Fredrik Eklund currently leads a real-estate team closing $15 billion in property sales, but he didn’t need a four-year degree in the field to make a name for himself. While schooling can help people figure out how to crunch the numbers, the Gen X multimillionaire says there are certain skills, like communication and negotiation, that are hard to learn in the classroom. He suggests Gen Z hit the “mean streets” for years to build their real-estate portfolios—no diploma required.

While AI comes for high-paying jobs like coding and consulting, many Gen Zers are stuck on what they should study in college—or if they should even shell out for a costly diploma at all. Luckily, there’s one profession that doesn’t require a degree and can lead to multimillion-dollar success: real estate. 

Recommended Video

Industry powerhouse and Million Dollar Listing star Fredrik Eklund didn’t even have a bachelor’s degree in the profession when he touched down in the U.S.—he took a brief course, and was off to the races. But Eklund tells Fortune even that isn’t needed. 

“There’s a four-year college degree to get your license here. I took an accelerated course [at] NYU, which is two or three weeks,” Eklund says. “So [going] to college? You don’t even need to.”

Despite moving from Stockholm to New York City with no job, connections, or real-estate degree—getting his start by selling paninis on the street—Eklund was able to make a name for himself in the industry. The 48-year-old has built his own real-estate empire, recording $3.77 billion in sales across New York, California, Florida, and Texas in 2023 alone. Some of his notable clientele includes Sarah Jessica Parker, Jennifer Lopez, Joe Jonas, as well as Hollywood power couple Chrissy Teigen and John Legend. And he’s proud to currently lead a $15 billion real-estate powerhouse of around 100 agents across global 10 markets with his Eklund-Gomes Team at luxury firm Douglas Elliman. 

While Eklund hasn’t written off a four-year degree as a way to learn how to crunch numbers and get a foot in the real-estate world, he says there are a few crucial skills that industry hopefuls can’t learn in college. 

“Of course, school is always good from a social point of view, and it’s really good to always learn. But what is the curriculum, and how is that [you’re] keeping up with today’s society?” Eklund explains. “For real estate, it’s a very data-driven job to know every address, know every co-op and condo board, know every street, and know every price point. And then it’s about communication skills and really learning to negotiate. It’s hard to learn all of those things in school.”

Success doesn’t always come quickly—but being on the ‘mean streets’ is the best education

While a seven-figure career without a degree sounds like a dream for Gen Z, Eklund also warns that success doesn’t always come swiftly. 

The real-estate mogul believes it takes five years to really make it. He says it’s a super competitive industry, especially in a hotspot like New York City with an estimated 82,000 active real-estate salespeople as of April 2023. So it’s critical that young industry aspirants don’t get bogged down by the pressure of the job. 

Just a few years in, Eklund says he wanted to throw in the towel despite doing relatively well for himself. But it took half a decade to really absorb the profession by constantly hitting the streets—learning things he wouldn’t encounter in a classroom, alongside people with invaluable industry expertise. 

“It’s an art and it’s a craft, and the only way to learn is the hard way. You cannot really learn it in school,” Eklund says. 

“[You’ve] gotta be out on the streets, the mean streets. That’s my first tip. The other one would be to start on a team, and just sit and learn and absorb all the knowledge. Because once again, you can’t learn it by yourself. I lost a lot of years by trying to do it myself.”

Gen Z ditching college degrees as the benefits dry up

Gen Z is turning sour on college degrees—for good reason. Tuition costs are soaring to unmanageable levels, once-stable education paths like computer science are now on rocky ground thanks to AI automation, and a diploma no longer guarantees a six-figure salary. In fact, 23% of Gen Z said they regret going to college, and 13% would have preferred a skilled trade or no-degree career, according to a July study from ResumeGenius. Only 32% were happy with their education path, and one in five Gen Z workers felt their schooling hadn’t paid off. 

It’s understandable why so many are regretful about their education: AI continues to nab more and more entry-level jobs, boxing out humans who went to school from gainful employment. This has left about 58% of recent graduates stranded, still looking for their first job in the first year after getting their diploma, according to a report from Kickresume. 

More in-person industries requiring human interaction—like healthcare, and even real estate—might be a safer route for success than majoring in consulting or engineering. Right now, jobs like nursing and equipment sterilization are seen as safe harbors from automation and recessionary impacts. For those Gen Zers not wanting to pursue degrees or take up trade work like plumbing and carpentry, real estate might be the play—if they’re willing to hustle.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Wall Street is gaining access to new catastrophe models to help predict wars
BankingWar
Wall Street is gaining access to new catastrophe models to help predict wars
By Gautam Naik and BloombergJune 14, 2026
16 hours ago
Photo of Kevin O'Leary
SuccessSteve Jobs
Kevin O’Leary says being liked has nothing to do with success—Steve Jobs taught him: ‘You can’t worry about whose feelings you bruise’
By Emma BurleighJune 14, 2026
17 hours ago
Photo of young woman with a photo of a pizza
SuccessThe Interview Playbook
Gen Z grad landed an internship by wearing her university baseball cap to her pizza joint job. Now she works at Cisco
By Orianna Rosa RoyleJune 14, 2026
17 hours ago
A 1% mistake costs $10 billion: Inside the impossible math of managing Elon Musk’s trillionaire SpaceX wealth
Personal FinanceElon Musk
A 1% mistake costs $10 billion: Inside the impossible math of managing Elon Musk’s trillionaire SpaceX wealth
By Sydney LakeJune 14, 2026
20 hours ago
Boomers actually do hold most of the wealth and power. So why do they call it ‘whiny’ to point that out?
Economybaby boomers
Boomers actually do hold most of the wealth and power. So why do they call it ‘whiny’ to point that out?
By Nick LichtenbergJune 14, 2026
21 hours ago
Whop CEO Steven Schwartz
SuccessMillionaires
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
22 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
21 hours ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
13 hours ago
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
Success
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
22 hours ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.