• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
C-SuiteLeadership

CEO coach to the Fortune 500: How top leaders use the ‘extra 5’ rule to achieve breakthroughs

By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
September 13, 2025, 5:45 AM ET
Bill Hoogterp portrait
Top CEOs use an effective strategy called "beat the plan."Illustration by Fortune

Having coached top executives at Fortune 500 companies for decades now, I’m often asked, “What are the mindsets that separate successful people from extremely successful people? Person A is just as smart and talented—how come Person B got further in their career?” To illustrate one of those key mindsets, I often use this exercise.

Recommended Video

Raise your hands as high as you can. 

Freeze. 

Now raise them 5% higher.

Wait a minute! I said as high as you can the first time. Where did that extra 5% come from? Here’s a fundamental leadership question. If you did reach the extra 5%, why did you do it?

A disproportionate amount of your success comes from your effort in the last 5%. Let’s use fitness examples and then bring it back to work and life. Picture doing a plank. If you’re feeling type A, do one after reading this. When you get to the point where you are ready to drop, say to yourself, “Just five more seconds.” Count out loud, and you can do it. Let’s say you do a push-up challenge. The average person can do four with good form. By the end of number four, you’re feeling the burn. You don’t have anything left. Do one-half more. A push-up from your knees counts as half. A day later, do five. Do it daily, and soon Arnold Schwarzenegger is calling you for tips.

There is a power in understanding why it works. That last tiny effort causes microtears in the muscle. You surpassed your limit. You blew through the stop sign! Then your body says: My person is crazy. They might do this again. And it floods that area with lactic acid to heal those microtears. That sore feeling later is a good sore, a healing sore. Remember our superpower of being able to adapt?  Recovery is as important as exertion, and your body heals the muscle back stronger than it was before. Think about it. Your body is amazing. But it required the microtears, those tiny rips to build the new muscle. 

The math is shocking. All the gains come from your last 5%, zero from the first 95%. If you can do four, and you only do four, you just hold the plateau. Do you really want to huff and puff—all that effort—to only hold your ground? Do that tiny extra, count to five, to get gains.

Now, how can you apply the “extra five” mindset to other key parts of your life?  What is that big area at work or in life where you’re feeling stuck? How do you plan to apply this? Here are some examples.

Before every meeting or project, say, “Okay, I have a plan. Hmm, what would make it 5% better?” Great ideas come from within you, but sometimes don’t come out unless they are asked for.

At the end of a long, tiring meeting, take a few seconds to recap exact next steps. Some of the best breakthroughs happen at the end. Ask that one extra question that no one else asks; review that additional KPI. Clarify exactly: Who’s doing what by when.

Send the thank-you note. Emails are even more impactful when you send them to their boss. A physical card stands out now more than ever. President George Bush (No. 41) was famous for sending these, knowing their impact. A five-second video message by phone has a wow factor.

Make eye contact when wrapping a call to come off as more senior. Don’t let the last visual be you looking for the leave button. Subtly hover the cursor over the leave button in advance. Then look at the camera lens, smile, say your goodbye, and click without looking.

Add a moment of gratitude: At day’s end, jot down one thing you’re thankful for or say it out loud. 

Pause when angry: Take five breaths and ask yourself how you wish to respond. This activates your prefrontal cortex to balance your amygdala. Some regrets disappear in seconds.

Try 5% more kindness: Give a compliment, tip a little extra, or hold the door for one more person.

Save 5% more: Whether for retirement or emergencies, the little extra sets your future free.

Sleep 5% longer: For many, that’s just 20 more minutes. Over a year, it adds up to life-changing recovery.

Whatever the challenge, from now on, to have more breakthroughs in your life, you be the one that asks more—of yourself. 

Bill Hoogterp is a bestselling author, an entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year, his company, LifeHikes, offered trainings at more than 100 global companies in 47 countries and seven languages. In his series for Fortune, he helps executives striving to become better leaders. To learn more about Bill, visit lifehikes.com. To submit a question for a future column, email bill_hoogterp@lifehikes.com.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Bill Hoogterp
See full bioRight Arrow Button Icon

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 8, 2026
1 hour ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
7 hours ago
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
AIServiceNow
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
By Alexei OreskovicMay 8, 2026
9 hours ago
eBay bans GameStop CEO’s account after he started listing store signs and old carpets to fund his $56 billion offer to buy the marketplace
C-SuiteGameStop
eBay bans GameStop CEO’s account after he started listing store signs and old carpets to fund his $56 billion offer to buy the marketplace
By Marco Quiroz-GutierrezMay 7, 2026
22 hours ago
Airbnb cofounder and CEO Brian Chesky
SuccessJobs
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
nyse
CommentaryAI agents
Your trusted advocate or your rebellious Frankenstein: how you deploy agentic AI determines which one you get
By Jeffrey Sonnenfeld, Stephen Henriques, Yevheniia Podurets and Jasmine GarryMay 7, 2026
1 day ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
21 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
22 hours ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.