• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
C-SuiteLeadership

CEO coach to the Fortune 500: How top leaders use the ‘extra 5’ rule to achieve breakthroughs

By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
September 13, 2025, 5:45 AM ET
Bill Hoogterp portrait
Top CEOs use an effective strategy called "beat the plan."Illustration by Fortune

Having coached top executives at Fortune 500 companies for decades now, I’m often asked, “What are the mindsets that separate successful people from extremely successful people? Person A is just as smart and talented—how come Person B got further in their career?” To illustrate one of those key mindsets, I often use this exercise.

Recommended Video

Raise your hands as high as you can. 

Freeze. 

Now raise them 5% higher.

Wait a minute! I said as high as you can the first time. Where did that extra 5% come from? Here’s a fundamental leadership question. If you did reach the extra 5%, why did you do it?

A disproportionate amount of your success comes from your effort in the last 5%. Let’s use fitness examples and then bring it back to work and life. Picture doing a plank. If you’re feeling type A, do one after reading this. When you get to the point where you are ready to drop, say to yourself, “Just five more seconds.” Count out loud, and you can do it. Let’s say you do a push-up challenge. The average person can do four with good form. By the end of number four, you’re feeling the burn. You don’t have anything left. Do one-half more. A push-up from your knees counts as half. A day later, do five. Do it daily, and soon Arnold Schwarzenegger is calling you for tips.

There is a power in understanding why it works. That last tiny effort causes microtears in the muscle. You surpassed your limit. You blew through the stop sign! Then your body says: My person is crazy. They might do this again. And it floods that area with lactic acid to heal those microtears. That sore feeling later is a good sore, a healing sore. Remember our superpower of being able to adapt?  Recovery is as important as exertion, and your body heals the muscle back stronger than it was before. Think about it. Your body is amazing. But it required the microtears, those tiny rips to build the new muscle. 

The math is shocking. All the gains come from your last 5%, zero from the first 95%. If you can do four, and you only do four, you just hold the plateau. Do you really want to huff and puff—all that effort—to only hold your ground? Do that tiny extra, count to five, to get gains.

Now, how can you apply the “extra five” mindset to other key parts of your life?  What is that big area at work or in life where you’re feeling stuck? How do you plan to apply this? Here are some examples.

Before every meeting or project, say, “Okay, I have a plan. Hmm, what would make it 5% better?” Great ideas come from within you, but sometimes don’t come out unless they are asked for.

At the end of a long, tiring meeting, take a few seconds to recap exact next steps. Some of the best breakthroughs happen at the end. Ask that one extra question that no one else asks; review that additional KPI. Clarify exactly: Who’s doing what by when.

Send the thank-you note. Emails are even more impactful when you send them to their boss. A physical card stands out now more than ever. President George Bush (No. 41) was famous for sending these, knowing their impact. A five-second video message by phone has a wow factor.

Make eye contact when wrapping a call to come off as more senior. Don’t let the last visual be you looking for the leave button. Subtly hover the cursor over the leave button in advance. Then look at the camera lens, smile, say your goodbye, and click without looking.

Add a moment of gratitude: At day’s end, jot down one thing you’re thankful for or say it out loud. 

Pause when angry: Take five breaths and ask yourself how you wish to respond. This activates your prefrontal cortex to balance your amygdala. Some regrets disappear in seconds.

Try 5% more kindness: Give a compliment, tip a little extra, or hold the door for one more person.

Save 5% more: Whether for retirement or emergencies, the little extra sets your future free.

Sleep 5% longer: For many, that’s just 20 more minutes. Over a year, it adds up to life-changing recovery.

Whatever the challenge, from now on, to have more breakthroughs in your life, you be the one that asks more—of yourself. 

Bill Hoogterp is a bestselling author, an entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year, his company, LifeHikes, offered trainings at more than 100 global companies in 47 countries and seven languages. In his series for Fortune, he helps executives striving to become better leaders. To learn more about Bill, visit lifehikes.com. To submit a question for a future column, email bill_hoogterp@lifehikes.com.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Bill Hoogterp
See full bioRight Arrow Button Icon

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

Marc Benioff, chief executive officer of Salesforce
SuccessJobs
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says there’s one department still hiring: sales
By Emma BurleighMay 28, 2026
5 hours ago
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
NewslettersMPW Daily
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
By Claire ZillmanMay 28, 2026
5 hours ago
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
C-Suitechief executive officer (CEO)
Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging
By Claire ZillmanMay 28, 2026
5 hours ago
The CFOs steering Big Tech’s trillion-dollar AI bet
NewslettersCFO Daily
The CFOs steering Big Tech’s trillion-dollar AI bet
By Sheryl EstradaMay 28, 2026
9 hours ago
bd
CommentaryLeadership
The boardroom wants answers on AI. Are you ready?
By Brandi ThomasMay 28, 2026
11 hours ago
Sanofi is building its own AI ecosystem to give the French pharma giant an edge
NewslettersCIO Intelligence
Sanofi is building its own AI ecosystem to give the French pharma giant an edge
By John KellMay 27, 2026
1 day ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
1 day ago
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
Economy
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
By Tristan BoveMay 27, 2026
1 day ago
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
North America
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 days ago
Current price of oil as of May 27, 2026
Personal Finance
Current price of oil as of May 27, 2026
By Joseph HostetlerMay 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.