• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
CommentaryGen Z

The pragmatic generation: How will Gen Z transform the global workplace?

By
Hanne Jesca Bax
Hanne Jesca Bax
Down Arrow Button Icon
By
Hanne Jesca Bax
Hanne Jesca Bax
Down Arrow Button Icon
September 11, 2025, 9:30 AM ET

Hanne Jesca Bax is the EY Global Vice Chair for Clients & Industries, where she is the global sponsor of SAP and ServiceNow. She previously served as EY EMEIA Markets & Accounts Leader and has also served as EMEIA Tax Deputy Leader, Managing Partner Markets for the Netherlands and Belgium, and as lead partner for several key accounts.

Gen Z
The pragmatic generation.Getty Images

Gen Z is often accused of being disengaged in the workplace. Yet, research by Gallup suggests that Gen Z and younger millennial employees (those born in 1989 or later) are not significantly less engaged than employees in other age groups – despite reporting higher levels of stress.

Recommended Video

What does set Gen Z apart from older generational cohorts, however, is their rejection of outdated workplace models that don’t fit with the modern age. An EY study across 10 countries, “the first global generation,” highlights that people aged between 18 and 34 are reimagining what it means to be an adult, forcing businesses to reinvent their workplaces in the process.

The right priorities

Work 15 hour-days and miss out on precious family time? That’s not Gen Z’s idea of getting ahead. More than half (51%) of the young people globally who responded to the study cite mental and physical health as their primary measure of future success. Family relationships follow closely at 45%.

Money and careers still matter to Gen Z though, ranking third and fourth on their list of priorities, while 87% of respondents believe it is highly important to be financially independent. So, it’s not that younger generations don’t prioritize work. It’s just that they, quite sensibly, won’t compromise their personal wellbeing for the sake of their jobs.

Gen Z is also making different life choices compared with other generations – out of both necessity and desire. In response to social change, rising property prices and longer lifespans, young people are postponing or even skipping what have traditionally been the global milestones of adulthood: buying a house, getting married and having children – rites of passage that were prized by elder colleagues.

Instead, this pragmatic generation is prioritizing flexibility — being able to do what they want, when they want – and living a purposeful life. They are also driving change, often unconsciously, by asking essential questions about the world and their place in it. What isn’t working? Does what I do matter? How can I help make the world a better place?

It’s no wonder that 64% of respondents to the EY study believe it’s highly important to change things that are wrong in the world, or that more than two-thirds (69%) want to work for companies that share their values. Job hopping is now seen as a positive, with young people expecting to switch employers several times to pursue their career of choice.

Advancing in the age of AI

Another important factor that differentiates Gen Z from previous generations is that many will spend the early part of their careers in a job market that has been transformed

by automation. Artificial intelligence (AI) is reshaping industries, replacing some jobs, redefining others, and creating completely new career pathways.

This AI-driven transformation of the workplace demands that Gen Z employees are competent users of AI tools, but a recent study suggests Gen Z are the least confident when it comes to identifying the critical shortfalls with AI.

This cohort will need to know how to apply the technologies, in addition to developing an awareness of the risks — including the risk of overreliance on AI and not sufficiently applying their own judgment.

The AI revolution is not just underlining the need for technological skills. It is also reinforcing the importance of interpersonal or ‘soft’ skills. As manual, repetitive tasks are increasingly automated, the human element that people bring to the workplace will become more important than ever. Accordingly, Gen Z’s workplace success will not just rest on their tech-savviness – important though that is. It will also be inextricably linked with their ability to lean into what machines can’t replicate: empathy, curiosity, creativity, critical thinking, and contextual insight.

For Gen Z, the world’s first truly global generation – today’s workplace is a universe of opportunity. Thanks to the internet and social media, they are the first generation to have grown up with real-time exposure to global culture, as well as the crises that have shaped our world. As a result, they are the most informed, interconnected generation in history, with the ability to offer unique insights into their organizations’ business strategies. They have the skills and knowledge to help develop products and services that appeal to both global and local tastes.

Takeaways for employers

Gen Z is shaping the workforce of both today and tomorrow. So, employers must reshape the workplace to accommodate their preferences if they want to benefit from their skills. This is how they can do it:

1. Adapt or fall behind. In a world being reshaped by Gen Z, a thriving workplace needs more than technological agility. To avoid losing talent to competitors, employers must meet the evolving expectations of a generation that is rewriting the rules of work and life. Engage with the Gen Z members of your workforce to find out what they want from work and how you can set them up to succeed.

2. Rethink traditional recruitment and retention strategies. Today’s talent strategies were often designed for linear career paths and employees who stayed with an organization for years. That doesn’t hold anymore. Gen Z talent wants flexibility – whether that’s the option to take time out, move sideways, do a secondment or launch a side-hustle.

3. Embed meaning into your employer value proposition. Younger generations see financial security as a foundation for a fulfilling life rather than the ultimate goal. While salary matters to them, just as it mattered to prior generations, young adults want to know that their work is serving a higher purpose. Employer value propositions should reflect the deeper meaning that people seek in life – they want to know that by working for your organization, they can be a force for good.

The workplace is evolving rapidly driven by social and economic change, along with technological advances. What’s more, it is now home to five distinct generations that each lean toward certain characteristics, expectations and values. Businesses should capitalize on this reality by acknowledging the shifts underway and harnessing the power of every generation, including the transformative power of Gen Z. That way, they can step into the future with confidence.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Hanne Jesca Bax
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

David Bennahum
CommentaryMedia
I was one of the internet’s first influencers. AI just killed the whole category — and created something better
By David S. BennahumMay 24, 2026
21 hours ago
employees
CommentarySuccession
Millions of business owners are about to retire. They should sell to their employees
By Matt Helmer and Maxwell JohnsonMay 23, 2026
2 days ago
Ashley Yetman
Commentarydisruption
Everyone is blaming AI for the death of ‘craft.’ Take a good look in the mirror
By Ashley YetmanMay 23, 2026
2 days ago
clay
CommentaryLoneliness
I’ve spent 25 years studying loneliness. AI is about to make it much worse
By Clay RoutledgeMay 23, 2026
2 days ago
ambrose
CommentaryRobotics
Former NASA Robotics Chief: America is building the wrong kind of robots — and China knows it
By Robert AmbroseMay 23, 2026
2 days ago
morris
CommentaryEntrepreneurship
My startup hit $200 million ARR. But first I walked away from 2.5 million YouTube subscribers and nearly went bankrupt
By Joel MorrisMay 23, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
4 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
19 hours ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
3 days ago
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
Real Estate
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
By Sydney LakeMay 24, 2026
20 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.