• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Dolly Parton’s philanthropy inspiration was her father who couldn't read or write: 'I saw how crippling that could be'

2

Jamie Dimon and his wife, Judith, donate $12 million to 12 HBCUs—betting they're the 'springboard to success' for the next generation

3

Less than 300 million barrels left: the engineering limits threatening the American Strategic Petroleum Reserve

1

Dolly Parton’s philanthropy inspiration was her father who couldn't read or write: 'I saw how crippling that could be'

2

Jamie Dimon and his wife, Judith, donate $12 million to 12 HBCUs—betting they're the 'springboard to success' for the next generation

3

Less than 300 million barrels left: the engineering limits threatening the American Strategic Petroleum Reserve
GlobalAfrica

African Union endorses campaign to finally fix the maps that massively understate how big the continent really is

By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Mark Banchereau
Mark Banchereau
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 23, 2025, 8:00 AM ET
Map
Africa is actually too small on most maps because of the projection.Stefano Guidi/Getty Images
Add Fortune on Google for similar content.

On the Mercator projection, one of the world’s most popular maps, Greenland and Africa appear to be about the same size. But on the Equal Earth projection showing continents in their true proportions, 14 Greenlands would easily fit inside the African continent.

Recommended Video

Criticism that the Mercator projection does not accurately reflect Africa’s real size is not new.

However, a recent campaign by African advocacy groups is gaining momentum online as it urges organizations and schools to adopt the Equal Earth projection, which they say more accurately displays the size of the continent of more than 1.4 billion people.

The African Union, the continent’s diplomatic organization with 55 member countries, endorsed the campaign last week in what advocates call a major milestone.

Here is what to know about the effort to show Africa’s real size to the world.

Africa appears too small on most modern maps

The Mercator map was created in the 16th century by Flemish cartographer Gerardus Mercator. Designed to help European navigators at sea, the map distorted landmasses by enlarging regions near the poles such as North America and Greenland while shrinking Africa and South America.

The 2018 Equal Earth projection is a modern map that follows the Earth’s curvature and shows continents in their true proportions, unlike the distorted Mercator map.

The Mercator projection is still common in classrooms and tech platforms. Google Maps dropped the widely used projection for a 3D globe on desktop in 2018, but users can switch back to the old map. The mobile app still defaults to the Mercator projection.

Groups campaign to replace the global map

Two African advocacy groups, Africa No Filter and Speak Up Africa, launched a campaign in April to push schools, followed by international organizations and media outlets, to use the Equal Earth projection, which it says more accurately reflects the true size of Africa.

“Correcting the map is not only an African issue. It is a matter of truth and accuracy that concerns the entire world. When whole generations, in Africa and elsewhere, learn from a distorted map, they develop a biased view of Africa’s role in the world,” said Fara Ndiaye, co-founder and deputy executive director of Speak Up Africa.

For non-Africans, a shrunken representation of Africa minimizes its demographic, economic and strategic significance, Ndiaye added.

The African Union endorsed the campaign on Aug. 14, the largest body to sign on to the campaign so far, marking a significant milestone for the Change The Map campaign.

Geographers say the Mercator projection is outdated

Mark Monmonier, a Syracuse University professor of geography, said the Mercator projection is obsolete and geographers have long advised people to not use it as a world map.

“It was a useful navigation tool in the 16th century, because it has straight lines, giving navigators a line of constant direction to sail along,” Monmonier said. “But outside of that very narrow navigation application, there is no point in using it.”

While maps following the curvature of the earth, like the Equal Earth projection, offer a more accurate scale of continents true sizes, he nonetheless warned that bar graphs remain the best way to compare the sizes of different continents.

“When you put irregularly shaped areas on a flat paper, people are going to have a hard time accurately comparing the size of landmasses,” Monmonier said.

Fortune Daily breaks the traditional barrier between audience and newsroom. The show transforms Fortune’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.
About the Authors
By Mark Banchereau
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Global


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Global


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.