• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune Tech

Amazon goes shopping for an AI wearable

Alexei Oreskovic
By
Alexei Oreskovic
Alexei Oreskovic
Editor, Tech
Down Arrow Button Icon
Alexei Oreskovic
By
Alexei Oreskovic
Alexei Oreskovic
Editor, Tech
Down Arrow Button Icon
July 23, 2025, 6:38 AM ET
Updated July 23, 2025, 6:43 AM ET
Amazon devices and services exec Panos Panay
Amazon devices and services exec Panos PanayMichael Nagle/Bloomberg via Getty Images

Good morning. Here at Fortune, we just closed the latest issue of our print magazine. It should be hitting newsstands soon (or, if you’re a subscriber, your good old mail box), and as always, it’s chock-full of great long reads about the people and companies shaping business today.

Recommended Video

And since this is a tech newsletter, here’s a sneak peak at the cover story, which looks at what may be this year’s biggest tech story: Alexandr Wang’s new role leading Meta’s new superintelligence team. If you’re wondering what exactly this Meta superintelligence bet is all about, and who the startup founder is that’s leading it, Fortune correspondent Sharon Goldman’s excellent article will set you straight. Read it here. —Alexei Oreskovic

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

Amazon's new wearable

Panos Panay, senior vice president of devices and services at Amazon.com Inc.
Michael Nagle/Bloomberg via Getty Images

Amazon has acquired a nice collection of startup gadget-makers over the years, from smart doorbell maker Ring to mesh networking company Eero. 

The latest gadget to join the club is Bee, a Fitbit-like wristband that listens to your conversations and tracks your actions, feeding all the data to an AI that creates to-do lists, reminders, and personal insights. "We believe everyone should have access to a personal, ambient intelligence that feels less like a tool and more like a trusted companion," the company says on its website. 

Amazon did not disclose the price it paid to acquire San Francisco-based Bee. The startup's $50 smart bracelet is part of the emerging AI wearables category, which has seen a mix of successes (Meta's RayBan smart glasses) and some notable flops (the $699 Humane Pin). One key question: how the device jibes with privacy laws in U.S. states which require two-party consent to record conversations. 

But as recently hired Amazon exec Panos Panay moves to update Alexa for the AI age, the new wristband raises some interesting possibilities. —AO

Microsoft joins the AI poaching party

Mark Zuckerberg isn't the only one raiding rivals to steal their AI talent. Over the past six months Microsoft's recruiting commandoes have lured some two dozen of Google's AI experts, according to a Financial Times report on Tuesday. 

The biggest catch appears to be Amar Subramanya, the former Google Gemini head of engineering and a 16-year Google veteran, who announced his new role as Microsoft's CVP of AI in a Linkedin post brimming with shade. "Just one week into my new role, I’m already feeling deeply energized. The culture here is refreshingly low ego yet bursting with ambition," he said. 

Adding to the rivalry, Microsoft's consumer AI boss Mustafa Suleyman and Google's DeepMind AI boss Demis Hassabis were both once colleagues, as cofounders of DeepMind. A unnamed source told the FT that Google DeepMind's attrition rates are below industry average and that, for its part, it has lured a similar number of AI researchers from Microsoft. Whatever the case, the industry-wide AI talent wars don't seem like they'll be cooling anytime soon. —AO

Apple App Store rules to get EU blessing

Apple's latest changes to its App Store rules in Europe are set to get the green light from the EU antitrust regulators, Reuters reports citing anonymous sources with direct knowledge of the matter. 

With the approval, said to be coming in the next few weeks, the iPhone maker will avoid hefty daily fines and will resolve a cloud hanging over one of its key businesses. 

Under Apple's new terms, app developers pay Apple a 20% processing fee for purchases made within the App Store (13% for those deemed to be small businesses), while developers who send customers outside Apple's walled garden would pay Apple fees ranging between 5% and 15%. It's a significant change from the roughly 30% fee Apple once charged app developers. 

Apple's Services business, which includes App Store fees, represented 28% of Apple's total revenue last quarter and was its second fastest-growing business, outpacing iPhone and Mac sales growth. Apple is due to report its latest quarterly results on July 31. —AO

More tech

FBI drops probe of Kraken founder. He got his devices back too.

Mark Cuban says AI to be a baseline skill. Embrace it or get left behind.

AI researchers ring transparency alarm. Show me your reasoning.

Eventual snags a seed. A win for climate fintech.

Abu Dhabi's AI man. Meet Eric Xing.

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Alexei Oreskovic
By Alexei OreskovicEditor, Tech
LinkedIn iconTwitter icon

Alexei Oreskovic is the Tech editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
2 hours ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
8 hours ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
8 hours ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
10 hours ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
1 day ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
1 day ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
23 hours ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.