The company will open a pair of entertainment complexes by the end of the year, one in Dallas and one outside of Philadelphia. A third, planned for Las Vegas, is scheduled to open in 2027.

The facilities will let fans enter their favorite shows, playing a round of “Red Light, Green Light” from Squid Game (without, ya know, the fatal consequences) or running away from a Demogorgon from Stranger Things. There will also be mini-golf courses (which begs the question of whether those have a Cobra Kai tie-in). Other attractions tie in with Wednesday and One Piece. (Attractions are different at each location.)

The Netflix Bites café will offer food dishes based off of the shows. And, natch, there will be plenty of opportunities to buy Netflix-themed souvenirs.

Sign-ups are underway for early access to tickets at the Netflix House website.

Attractions will rotate to keep the experience fresh and to help promote new hit programs and films.

“Don’t think of it like Disneyland,” Sarandos said when introducing the concept. “[This is] something you might go to a couple times a month, not just once every couple years.”

The permanent locations are a continuation of the fan experiences Netflix has had touring the country. A Stranger Things drive-thru proved popular during the pandemic—and several other interactive experiences tied to that show have emerged since. And a Bridgerton Ball was a hit with fans of that show.