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The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

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FinanceDelta Air Lines

The best airline depends on where you sit, finds J.D. Power’s 2025 airline satisfaction survey

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
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May 7, 2025, 10:31 AM ET
The 2025 J.D. Power airline satisfaction survey ranks the top carriers.
The 2025 J.D. Power airline satisfaction survey ranks the top carriers. Bruce Bennett/Getty Images
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  • JetBlue, Delta, and Southwest topped the 2025 J.D. Power airline satisfaction survey. JetBlue was the top carrier for first/business-class service. Delta won the premium economy category and Southwest ranked highest with economy passengers.

The customer-service horse race between Delta Air Lines and JetBlue is once again neck-and-neck.

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The two carriers both had something to brag about in the 2025 J.D. Power North American Airline Satisfaction Study. Delta, for the third year in a row, has topped the premium economy segment of the survey. JetBlue, however, regained the top spot for first/business class after dropping to second place last year.

Southwest Airlines once again topped customer satisfaction for economy/basic seats. That’s the fourth year Southwest has ranked highest in that field.

“Throughout our one-year study period, we’ve seen a slight decline in both ticket prices and passenger volume, which has helped keep overall passenger satisfaction levels high,” Michael Taylor, senior managing director of travel, hospitality, retail, and customer service at J.D. Power, said in a statement. “But it’s clear that market dynamics are changing and will likely affect passenger experience in the coming weeks and months.”

Overall passenger satisfaction jumped six points last year, largely from strength in the economy section. Premium economy flyers were less happy, with satisfaction falling seven points.

Fewer than 10% of the 10,224 passengers J.D. Power spoke with said they experienced problems last year, with flight delays being the most frequently cited.

With the cost of living set to spike due to tariffs, airlines are seeing fewer bookings in the first half of 2025. Customer satisfaction could be the magic bullet that helps some carriers gain ground as others struggle.

“Airlines will likely have a tougher year this year, economically, but the key to their longer-term success will be how well they manage economic headwinds without compromising on customer experience,” said Taylor.

Here’s a look at the top five airlines in each of the travel segments.

Top first/business-class carriers

JetBlue

Delta Air Lines

Alaska Airlines

Top premium economy airlines

Delta Air Lines

JetBlue

Alaska Airlines

Top airlines for economy passengers

Southwest Airlines

JetBlue

Delta Air Lines

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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