• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026
EnvironmentAirbnb

Maui’s mayor wants to ban Airbnbs to make housing more affordable for locals. Researchers say it could cause an economic shock

By
Audrey McAvoy
Audrey McAvoy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Audrey McAvoy
Audrey McAvoy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 1, 2025, 3:22 PM ET
Outside a Maui resort
Papakea Resort stands on June 24, 2024, in Lahaina, Hawaii.Mengshin Lin—AP Photo
Add Fortune on Google for similar content.

HONOLULU (AP) — An unprecedented proposal from Maui’s mayor to phase out vacation rentals would alleviate a severe housing shortage aggravated by the 2023 wildfires but would also shrink the economy, University of Hawaii economists said in a report published Monday.

Recommended Video

Mayor Richard Bissen introduced the policy idea last year to boost Maui’s limited supply of long-term housing after the fires wiped out more than 3,000 housing units in Lahaina.

Trey Gordner, one of the study’s authors and a researcher at the University of Hawaii Economic Research Organization, said there are always trade-offs associated with decisions of this kind.

“We find that the policy would increase housing affordability somewhat at the cost of jobs, incomes and tax revenues,” he said a news conference. Visitor spending is likely to sharply decline, according to the report.

Bissen said the report was a valuable first step in understanding the potential economic impact of his proposal. But he said economic models don’t reflect the lived experiences of residents crowded into multigenerational homes, commuting long distances and leaving Maui because they can’t afford housing.

“Most importantly, they fail to acknowledge the cultural loss we face when our people are forced to leave—when generations of knowledge, tradition, and aloha are displaced from the very communities that shaped them,” Bissen said in a statement.

The Maui County Council’s Housing and Land Use Committee may be able to take up a bill incorporating the mayor’s proposal in about 60 days, depending on the budget review and deliberation schedule, Council Chair Alice Lee said in a text message.

She said her concern is that the study doesn’t address the legal implications and associated costs of the policy.

“My understanding is that many (short-term rental) owners will elect to retain their units and not sell or rent their units and use them when they visit Maui,” Lee said. “The Council would like to establish a fair and equitable solution that works for all parties.”

About one-third of Maui’s visitors use vacation rentals. They tend to cost less than hotels and are easy to reserve on websites like Airbnb and Vrbo. Many have workspaces and kitchens, so people can work remotely and families can prepare their own food.

They have also become a source of tension on Maui, particularly after the Lahaina wildfire — the deadliest in the U.S. in more than a century — destroyed so much housing.

The report said the mayor’s proposal was unique in scale because the vacation rentals in question account for 21% of Maui County’s housing supply. In contrast, vacation rental regulations in Los Angeles affected 0.9% of local housing and those in Barcelona affected 2.6%, the report said.

The policy would add up to 6,127 vacation rental units to Maui’s long-term housing stock, increasing supply by 13%.

Because only about 600 new housing units are built in the county each year, this would be equivalent to a decade’s worth of new housing development. Condo prices would drop 20-40%, the study estimates.

Most of the affected owners would not be Maui residents because 85% of Maui’s apartment-zoned vacation rental owners are from out-of-state — particularly California and Washington state — as well as Canada.

Another benefit would be that switching the units to long-term housing wouldn’t require the county to develop additional water sources, which are scarce on Maui.

At the same time, the study predicted the policy would eliminate one-quarter of Maui County’s visitor accommodations and shrink visitor spending by 15%. Some 1,900 jobs or 3% of the county’s payroll would disappear.

Gross domestic product would contract by 4% and property taxes would likely decline by up to $60 million annually.

The report said the county could attain some of the desired housing boost with less economic disruption if it instead increased taxes on vacation rentals, taxed empty homes and adopted zoning and permitting reform.

Capping the number of vacation rental licenses and auctioning them off would be another approach.

Steven Bond-Smith, an assistant professor at the university and report co-author, said he wasn’t aware of a community that has done this with vacation rentals but it’s a common practice for taxi medallions and is used to manage fisheries.

Auctioning licenses would push less profitable units out of the vacation rental market because the cost wouldn’t justify the expense, the report said.

The university conducted the study at the request of the Hawaii Community Foundation, a nonprofit organization.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Audrey McAvoy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

ph
North AmericaDEI
How Pete Hegseth’s DEI order just put Scouting America’s future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
11 hours ago
Trinidad and Tobago signs deals with U.S. companies for data centers, despite history of chronic water shortages and intermittent supply
AIData centers
Trinidad and Tobago signs deals with U.S. companies for data centers, despite history of chronic water shortages and intermittent supply
By Anselm Gibbs and The Associated PressJuly 12, 2026
2 days ago
A row of people sit in a zoning meeting, many looking down or around the room.
EnvironmentData centers
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
4 days ago
Werner Vogels, CTO, Amazon on stage.
AIAmazon
Companies are shifting toward cheaper open‑source AI models to rein in costs, Amazon CTO says
By Beatrice NolanJuly 10, 2026
4 days ago
Microsoft’s emissions surged 25% in 2025 during data center boom
EnvironmentMicrosoft
Microsoft’s emissions surged 25% in 2025 during data center boom
By Matt Day and BloombergJuly 9, 2026
5 days ago
This year’s El Niño is not ‘run-of-the-mill’—and it could rival one that killed 23,000
EnvironmentWeather and forecasting
This year’s El Niño is not ‘run-of-the-mill’—and it could rival one that killed 23,000
By Seth Borenstein and The Associated PressJuly 9, 2026
5 days ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
11 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.