• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environmenthome builders

After the devastating LA wildfires, KB Home unveils a ‘fire-resilient’ community just outside San Diego—and a third of the homes have already sold

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
March 30, 2025, 8:29 AM ET
The Dixon Trail community in Escondido, Calif. is fire-resilient.
The Dixon Trail community in Escondido, Calif. is fire-resilient. Courtesy of KB Home
  • After wildfires destroyed more than 15,000 structures in California, builder KB Home is developing a community of fire-resilient homes to help homeowners weather any future disasters. The homes include details such as fire-rated roofs and buffer zones to prevent the spread of wildfire. Homes in the new Dixon Trail community outside of San Diego start at $1 million.

In the aftermath of the devastating Los Angeles wildfires, which destroyed more than 15,000 structures including many under-insured and uninsured homes, KB Home is developing a “fire-resilient” community to help homeowners avoid the next disaster.

Recommended Video

The new Dixon Trail community in Escondido, Calif., just outside of San Diego, will include 64 homes that meet the stringent home and neighborhood-level wildfire resilience standards developed by the Insurance Institute for Business & Home Safety (IBHS). 

The homes start at $1 million and can range into the low millions of dollars. The median price of a new home in Escondido is $743,000, according to Redfin.

The details that make the homes more resilient to wildfires include class A fire-rated roofs, noncombustible gutters and siding, windows with two panes of tempered-glass or fire-resistant glass blocks, and vents that are resistant to flame and embers, according to a company press release. The builder worked with the city of Escondido to adapt building codes in order to accommodate the fire-resilient changes.

To prevent the spread of fire, almost all structures are built 10 feet apart from each other, and each home includes a 5-foot noncombustible buffer around its perimeter where homeowners can’t plant anything. 

Given the threat of wildfire in California and in the Escondido area, the company expects solid demand for the pioneering Dixon Trail homes, said Steve Ruffner, KB Home senior vice president of national contracts and studio supply chain. 

“We want [our customers] to be able to save money and feel safe. And I think both of these can be accomplished. And so it’s exciting for us to be the first to do it,” he told Fortune.

Courtesy of KB Home

The destructive January wildfires in the Altadena, Pacific Palisades, and Malibu neighborhoods surrounding Los Angeles highlighted the wildfire risk many California homes face. Economic losses from the fires are estimated at around $250 billion, according to AccuWeather, making the wildfires one of the costliest natural disasters in U.S. history.

While the wildfires have subsided, the risk of disaster remains as the most recent fire risk map from the California Department of Forestry and Fire Protection (CAL FIRE) shows that across Southern California, which includes the San Diego area, areas with a “very high fire hazard” have grown 26% to 817,212 acres since 2011. 

Courtesy of KB Home

In addition to the extra protection against wildfires, Dixon Trail homes may come with insurance and sustainability benefits, said Jacob Atalla, vice president of sustainability at KB Home, just as several insurers are reducing or eliminating their business in California.

“Potentially lowering the risk profile of these homes may result in lower home insurance premiums, and therefore continue with the affordability mission that we’ve been on for many years,” Atalla told Fortune.

Any learnings gathered from the development of the fire-resilient homes will also be shared with the California Building Industry Association (BIA) and IBHS to help builders improve fire safety for structures across the state, Ruffner said.

Already, one-third of the homes have sold, and two buyers have already moved in, Ruffner said. Another 30 homes are under construction, and all 64 homes should be completed in a year, he added.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyU.S. Politics
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
2 hours ago
Lithium battery facility
North AmericaChina
China dominates the world’s lithium supply. The U.S. just found 328 years’ worth in its own backyard
By Jake AngeloApril 30, 2026
3 hours ago
Heavy smoke from the Highway 82 Fire in Georgia.
Environmentwildfires
Record heat, zero rain, millions of acres lost: Experts warn wildfires are now America’s problem to survive
By Tristan BoveApril 30, 2026
3 hours ago
trump
Energywind energy
Trump spent nearly $2 billion of taxpayer money to undo wind projects already underway. Dems demand answers
By Jennifer McDermott and The Associated PressApril 29, 2026
1 day ago
steyer
PoliticsCalifornia
Tom Steyer runs for California governor on class traitor platform: ‘I’m the billionaire who wants to tax other billionaires’
By Sophie Austin and The Associated PressApril 29, 2026
1 day ago
cobalt
EnvironmentData centers
The AI boom is built on the backs of the world’s poorest, most exploited people, UN researchers find
By Abraham Nunbogu, Kaveh Madani and The ConversationApril 29, 2026
1 day ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
20 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.