• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal 

2

Jamie Dimon runs JPMorgan’s 300,000 employees—but says it beats rivals by fighting in Navy SEAL-sized teams

3

The trade deficit with Canada that's upset Trump so much is due to crude the U.S. buys at a discount for the Midwest. 'It’s the only oil they can use'

1

Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal 

2

Jamie Dimon runs JPMorgan’s 300,000 employees—but says it beats rivals by fighting in Navy SEAL-sized teams

3

The trade deficit with Canada that's upset Trump so much is due to crude the U.S. buys at a discount for the Midwest. 'It’s the only oil they can use'
LifestyleTravel & Leisure

Viking sees rich customers helping it overcome travel slump

By
Redd Brown
Redd Brown
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Redd Brown
Redd Brown
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 11, 2025, 6:08 PM ET
Seniors on yacht observing the beauty of the summer sky
Wealthy travelers still want to take cruises. funstock, Getty images
Google source logo
Add Fortune on Google for similar content.

Viking Holdings Ltd. is banking on affluent customers to see it through this period of jitters in the travel industry.

Recommended Video

While the current market downturn will impact even the wealthiest people, Viking’s customers are “not starving and they’re not having jobs that they’re losing,” Chief Executive Officer Torstein Hagen said on a call with analysts after reporting fourth-quarter sales and earnings that beat analyst expectations.

Travel stocks slumped today after American Airlines Group Inc. and Delta Air Lines Inc. warned of a sharp pullback in consumer spending. Viking shares were dragged down in the broader selloff, falling as much as 10%, the most since the river cruise operator began trading last year.

“Although the fears around the consumer are rampant through the market, Viking to date is not seeing those concerns manifest in any meaningful way on bookings,” Melius Research analyst Conor Cunningham wrote in a note.  

Viking’s fourth-quarter results back up the sentiment that demand for its cruises is holding up, with Hagen noting that the average spending per day for a Viking river cruise is $839.

“Bookings continue to break records,” Chief Financial Officer Leah Talactac said in a statement. The company recorded its best-ever revenue generating day in January, helping push its advanced booking levels 26% above 2024 at the same point.

The pace of ticket sales did slow slightly last month relative to January, Talactac said during the call, though comparable bookings for 2026 are ahead for both price and volume than they were last year. 

To keep up with demand, the Bermuda-based company said it expects to add an ocean ship and 10 more river vessels this year, boosting its operating capacity by 12%. 

Exclusive: In a new sit-down interview with Fortune, OpenAI CEO Sam Altman explains safety standards are "not at a place" to push AI capabilities much further and warns AI beyond human control is "absolutely" possible. Watch or listen here.
About the Authors
By Redd Brown
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Lifestyle


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Lifestyle


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.