• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
TechMicrosoft

Microsoft creates in-house AI models it believes rival OpenAI’s

By
Matt Day
Matt Day
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Matt Day
Matt Day
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 7, 2025, 6:43 PM ET
Microsoft Chief Executicve (CEO) Satya Nadella takes part in the Partnership for Global Infrastructure and Investment Event during the G7 Summit at the Borgo Egnazia resort in Savelletri, Italy, on June 13, 2024.
Microsoft Chief Executicve (CEO) Satya Nadella takes part in the Partnership for Global Infrastructure and Investment Event during the G7 Summit at the Borgo Egnazia resort in Savelletri, Italy, on June 13, 2024. Photo by MANDEL NGAN/AFP via Getty Images

Microsoft Corp. has created in-house artificial intelligence models it believes can go toe-to-toe with industry leaders including partner OpenAI, according to a person familiar with the situation.

Recommended Video

A family of models Microsoft is developing recently produced test results suggesting that they were competitive with state-of-the art rivals, including products from OpenAI and Anthropic, said the person, who requested anonymity to discuss an internal matter. 

The Redmond, Washington-based company has tested how the models, called MAI, might perform on a variety of tasks, including powering elements of the company’s Copilot-branded AI assistants. Copilots are designed to handle a broad range of user questions, as well as provide specific suggestions for people working on documents or taking conference calls.

Microsoft is also developing so-called reasoning models, which are designed to field more complex queries and display human-like problem-solving, the person said. OpenAI and Anthropic, as well as Alphabet Inc., are also plugging away on such models. Microsoft last month incorporated OpenAI’s o1 reasoning model into its Copilot products. 

“As we’ve said previously, we are using a mix of models, which includes continuing our deep partnership with OpenAI, along with models from Microsoft AI and open source models,” a Microsoft spokersperon said.

The Information reported on Microsoft’s models work earlier Friday.

Microsoft’s MAI models could eventually lessen the company’s reliance on OpenAI. Microsoft has backed the ChatGPT maker with some $13 billion, and the relationship between the two companies has been a subject of debate in tech industry circles. Microsoft and OpenAI recently renegotiated their deal, announcing in January that OpenAI could power its services with servers from other cloud-computing rivals, so long as Microsoft didn’t want the business itself. Their agreement runs until 2030. 

OpenAI declined to comment.

“We’re both successful when each of us are successful,” Microsoft Chief Financial Officer Amy Hood said at a Morgan Stanley conference earlier this week. “So as you go through that process, I do think everybody’s planning for what happens for a decade, or two decades. And that’s important for both of us to do.” 

The company already offers a set of smaller, Microsoft-built models, called Phi, and resells AI models made by a wide range of other companies. It has tested how models from companies including Anthropic, DeepSeek, Meta Platforms Inc. and Elon Musk’s xAI would fare backing up Copilot, the Information reported. 

“We feel great about having leading models from OpenAI, we’re still incredibly proud of that,” Hood previously said. “But we also have other models, including ones we build, to make sure that there’s choice.” 

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Authors
By Matt Day
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

electrical transmission lines hang over a housing development on March 24, 2026 in Sylmar, California.
EnergyElectricity
2025 was a turning point for your electricity bill and it’s just getting more expensive from here. It’s not just data centers
By Tristan BoveMay 20, 2026
31 minutes ago
arielle patrick
AIWorkplace Innovation Summit
A senior comms exec says your AI notetaker could be your company’s biggest liability
By Jake AngeloMay 20, 2026
35 minutes ago
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
NewslettersCIO Intelligence
How 8,000 robots are changing work inside logistics giant DHL Supply Chain
By John KellMay 20, 2026
1 hour ago
chicks
InnovationScience
Jurassic Park isn’t just a movie anymore as de-extinction startup hatches live chicks
By Adithi Ramakrishnan and The Associated PressMay 20, 2026
2 hours ago
whales
AISan Francisco
San Francisco thinks AI can save the whales. Here’s how
By Annika Hammerschlag and The Associated PressMay 20, 2026
3 hours ago
schmidt
AIColleges and Universities
The sound of graduating from college in the AI summer of 2026: boo!
By Heather Hollingsworth, Jocelyn Gecker and The Associated PressMay 20, 2026
3 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
21 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.