• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Rivian Motors

Rivian finally shows it can actually sell cars for more than the price it costs to build them

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
February 21, 2025, 12:57 PM ET
RJ Scaringe speaks on stage during the "Empowering Communities to Embrace Clean Energy" panel for The Atlantic Festival 2024 on September 20, 2024 in Washington, DC
Rivian CEO RJ Scaringe could finally point to a gross profit at his core automotive business in the fourth quarter, a milestone achievement for the company. But whether he can maintain that into this year is up for debate.Tasos Katopodis—Getty Images for The Atlantic
  • The EV manufacturer earned a $110 million gross profit at its core automotive business in the fourth quarter, a milestone achievement for CEO RJ Scaringe. Whether he can maintain that going forward is up for debate.

Three years on from the launch of the R1T pickup, Rivian finally demonstrated it could earn more on the sale of its electric vehicles than what it costs to build them.

Recommended Video

While Rivian has earned satisfied customers with its R1T truck and sibling R1S crossover, that is in part because the company was gifting customers more content than the company could actually afford. The pressure was on for founder and CEO RJ Scaringe to prove he is capable of managing the business profitably.

“In the fourth quarter of 2024 we hit an important milestone, achieving our first quarter of positive gross profit,” the company told investors on Thursday after publishing results following the close of trading.

Excluding operating expenses like overhead or research and development costs, Rivian’s core automotive operations swung to a $110 million gross profit for the period. That’s a significant improvement over the $611 million loss in the prior year’s fourth quarter.

While the business remains deeply in the red in part owing to operational expenditures of $831 million—roughly equivalent to half of its consolidated top-line revenue—it shows progress toward commercial viability.

The stock couldn’t benefit from the improvement, declining by over 3% to $13.14 a share in a challenging session that also saw heavy losses for direct competitors Tesla and Lucid. “We continue to remain confident in the long-term Rivian vision that is in the midst of massive transformation,” Wedbush tech analyst Dan Ives wrote, reaffirming his outperform rating and $20 price target.

Why its Q4 milestone was so important

Achieving a gross profit is not to be underestimated. Typically in the fixed-cost-heavy auto industry the greater you can scale the business, the higher the profits. 

The problem with Rivian and many other EV startups has always been that they turned this axiom on its head: the more cars they hand over to customers, the bigger the losses. As long as its auto operations took in less revenue per vehicle sold than the cost to produce it, Rivian was incentivized to build as few electric vehicles as possible. 

So while it might pride itself on the fact that 86% of its owners would happily buy another Rivian, the company was destroying value in the process. Without a clear path to profitability, shareholders were arguably better off had it shut its doors and liquidated its assets, just like fellow EV upstarts Nikola and Canoo recently did. 

The question is whether Rivian’s improvement is actually sustainable—or more a case of simple window dressing. After all, Scaringe staked his credibility on finally eking out a Q4 gross profit, and it was hard to see how he could permit himself to fail.

Granted the CEO knew he could expect a sizable chunk of the improvement coming from a major overhaul of the R1 platform, when his team optimized the engineering of the two models and brought on new lower-cost suppliers. 

But part of the boost came from a fluctuation in the sales mix toward more lucrative performance-oriented versions of the R1T and R1S that come equipped with three propulsion motors driving the front and rear axles instead of just two.

Furthermore over 90% of the $325 million in regulatory revenue was booked in the final period of the year as well. This business, in which EV companies sell credits to combustion engine rivals so the latter can be CO2 compliant, is effectively pure profit. Backloading it to the fourth quarter gave it an extra boost.

Questions remain on status of $6.6 billion federal loan awarded by Biden

Nonetheless the company said its milestone achievement wasn’t entirely an anomaly in danger of reverting back. “We expect to achieve a modest gross profit for the full year 2025,” Rivian noted. Importantly this wasn’t specific just to its automotive business but includes its software and services business, which benefits from its partnership with Volkswagen.

Finance chief Claire McDonough also said the forecast for Rivian was subject to a lot of policy uncertainty. These included effects from changing tariffs and any impact on demand from the potential loss of the $7,500 EV federal tax credit.

Pressed on the fate of a $6.6 billion federal loan from the Department of Energy closed in the final days of the Biden presidency, an evasive McDonough refused to answer the question directly and instead pitched the potential political benefits a growing Rivian would offer to the Trump White House. 

“We’re really looking forward to working with the new administration and Department of Energy on our loan,” she told investors on Thursday’s call. “Our loan would enable 7,500 manufacturing jobs.”

Trump’s closest political ally is Tesla CEO Elon Musk, who also happens to run the former’s DOGE program to cut costs in the federal government. Should Rivian’s loan fall victim to DOGE, as previously threatened, it would directly benefit Musk. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Pope Leo XIV waves
SuccessWealth
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
1 minute ago
The startup Blackstone just backed to turn any exec’s data question into instant answers
NewslettersTerm Sheet
The startup Blackstone just backed to turn any exec’s data question into instant answers
By Allie GarfinkleApril 17, 2026
19 minutes ago
The first wave of bank earnings shows why ‘resilience’ is Wall Street’s favorite word
NewslettersCEO Daily
The first wave of bank earnings shows why ‘resilience’ is Wall Street’s favorite word
By Diane BradyApril 17, 2026
21 minutes ago
Netflix cofounder and chairman Reed Hastings on July 10, 2025 in Sun Valley, Idaho. (Photo: Kevin Dietsch/Getty Images)
NewslettersFortune Tech
End of an era: Reed Hastings steps down from Netflix
By Andrew NuscaApril 17, 2026
45 minutes ago
housing
Real EstateHousing
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
48 minutes ago
A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group
Personal FinanceInvestment
A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group
By Amanda GerutApril 17, 2026
3 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
14 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
18 hours ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
22 hours ago
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Emma BurleighApril 13, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.