• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceCryptocurrency

Tesla profits get $600 million Bitcoin boost thanks to crypto accounting rule change

By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
January 30, 2025, 12:51 PM ET
Elon Musk shouts in glee and lifts both fists in the air as he speaks at a podium during Donald Trump's inauguration.
Elon Musk’s big bet on Donald Trump appears to have paid off. Christopher Furlong—Getty Images

The price of Bitcoin and Tesla shares have both soared since President Donald Trump’s election win in November. Meanwhile, thanks to an accounting rule change, the digital currency’s rise has provided a boost to the electric vehicle manufacturer’s bottom line.

Recommended Video

Tesla’s digital assets have carried a value of $184 million on the company’s balance sheet since the end of 2022, but that number jumped to $1.08 billion when Elon Musk’s company reported earnings Wednesday. The sudden increase is due to the fact that, in December, new accounting rules called for crypto holdings to be measured at fair value on the balance sheet, with changes reflected in net income at the end of each period.

Previously, crypto could only be marked down, not up, meaning gains would only show up in financial statements after the digital assets were sold.

“It’s important to point out that the net income in Q4 was impacted by a $600 million mark-to-market benefit from Bitcoin due to the adoption of a new accounting standard for digital assets,” Tesla CFO Vaibhav Taneja told analysts on the company’s earnings call.

A look at the notes from Tesla’s financial statements provides further clarification. If assessed at fair market value, Tesla’s crypto holdings would have been recorded as worth $487 million at beginning of 2024, not the “cost-less-impairment” number of $184 million. Bitcoin’s massive surge provided unrealized gains of $589 million for the year, adding up to the $1.076 billion number for digital assets on the balance sheet.

That represented roughly 9% of Tesla’s $7.1 billion in profits for 2024 as determined by Generally Accepted Accounting Principles, or GAAP, the standard adopted by the Securities and Exchange Commission but not the numbers companies and Wall Street analysts typically use to interpret performance.

Bitcoin has jumped more than 50% since Trump’s win in November, with the digital currency currently trading near the $106,000 mark thanks to the new administration’s embrace of crypto. Tesla’s crypto holdings were worth $754 million at the end of September, according to blockchain analytics platform Arkham Intelligence, implying that the value of Tesla’s Bitcoin appreciated by $320 million thanks to the digital currency’s fourth-quarter rally.

Tesla’s curious crypto history

Tesla initially bought $1.5 billion of Bitcoin in 2021. Musk, a famous fan of the memecoin Dogecoin, predicted the investment would help the company maximize returns on cash and help it accept crypto payments for its vehicles.

The company shifted its strategy in 2022, however, as it off-loaded most of its Bitcoin for an average price of around $20,000, roughly $18,000 less than the price it originally paid. Tesla’s original investment of 43,200 BTC would be worth about $4.5 billion today.

Nonetheless, Tesla’s remaining holdings—less than 10,000 BTC—makes it the sixth-biggest owner of Bitcoin among U.S. public companies, per Bitcoin Treasuries. Those digital reserves, however, represent less than a tenth of a percent of the company’s roughly $1.2 trillion market cap.

The new guidelines from the Financial Accounting Standards Board, or FASB, represent the first update it has issued on crypto in nearly a decade. The rule change may encourage other corporations to include crypto as part of their corporate treasuries since the ability to record it at fair market value will eliminate a significant impediment to holding it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Greg McKennaNews Fellow
LinkedIn icon

Greg McKenna is a news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Moreno gestures with his hand
PoliticsU.S. Senate
A ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
2 minutes ago
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFederal Reserve
Former Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
20 minutes ago
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIran
Iranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
27 minutes ago
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyU.S. Politics
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
2 hours ago
Lithium battery facility
North AmericaChina
China dominates the world’s lithium supply. The U.S. just found 328 years’ worth in its own backyard
By Jake AngeloApril 30, 2026
3 hours ago
Heavy smoke from the Highway 82 Fire in Georgia.
Environmentwildfires
Record heat, zero rain, millions of acres lost: Experts warn wildfires are now America’s problem to survive
By Tristan BoveApril 30, 2026
3 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
20 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.