• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleMark Zuckerberg

Someone just bought Mark Zuckerberg’s gold-plated necklace at auction for roughly 100 times its market value

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
December 12, 2024, 12:42 PM ET
Meta CEO Mark Zuckerberg.
Meta CEO Mark Zuckerberg.Jason Henry/Bloomberg via Getty Images
  • Someone paid $40,500 for a necklace that Mark Zuckerberg may have only worn once. Its retail value is only $425. But they also get a video from Zuckerberg himself. 

You may have noticed a difference in Meta CEO Mark Zuckerberg’s style lately. He rocks longer, curlier, messier hair, and silver or gold chains. It feels like a sea change for Zuckerberg, who, for many years after he founded Facebook, was usually seen in only plain gray T-shirts or hoodies.  

Recommended Video

Anyway, it just so happens that Tiltify, a fundraising platform, has auctioned off one of Zuckerberg’s “gold chains he wore during the early days of experimenting with his new style,” according to the auction house: a 6.5mm Cuban chain gold vermeil necklace. While the chain’s market value is only $425, per the post (we’re surprised someone with a net worth of $224 billion wouldn’t don pricier bling), the winning bid happened to go for $40,500—roughly 100 times its original value.

In total, 96 bids were made for Zuckerberg’s necklace, which he may have worn only once. It started out with a $2,500 bid and kept soaring. Most of the bidders, including the person with the winning bid, chose to remain anonymous.

Notably, the chain that was auctioned off is not the same gold chain he had designed and engraved with a prayer he sings to his daughters every night, or the one rapper T-Pain gave him. In the post, there is a photo, it appears, of Zuckerberg wearing the necklace.

For what it’s worth, the winning bid didn’t just receive a necklace. “Along with this iconic chain you will also receive an authenticity certification in the form of a personal video from the gold chain owner himself, Mark Zuckerberg, to congratulate you on continuing the legacy of this piece of jewelry,” the auction house page reads.

The auction was done to support Inflection Grants, which doles out $2,000 micro-grants to those pursuing creative endeavors. According to Tiltify, Zuckerberg decided to take part in the auction after hearing about the Long Journey charity poker tournament, which was held Wednesday this week, and the cause (Inflection Grants) it’s supporting. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

The 10 Best Mother’s Day Gifts in 2026: Must Haves for Your Mom
HealthDietary Supplements
The 10 Best Mother’s Day Gifts in 2026: Must Haves for Your Mom
By Christina SnyderMay 5, 2026
18 hours ago
How the next CDC director could reshape America’s $5.3 trillion health care industry
HealthCDC
How the next CDC director could reshape America’s $5.3 trillion health care industry
By Cassie McGrath and Healthcare BrewMay 5, 2026
20 hours ago
rios
Success250 Years of Innovation
America 250 Chair: Americans are giving less. July 4th can be a day to change that
By Rosie RiosMay 5, 2026
20 hours ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
23 hours ago
Japanese workers commuting to the office
Successcorporate culture
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
23 hours ago
A Spirit Airlines airplane
HealthAirline industry
The viral TikTok $1.75 billion bid to save Spirit Airlines is fighting the wrong villain
By Eva RoytburgMay 5, 2026
23 hours ago

Most Popular

Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
1 day ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
8 hours ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
23 hours ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
23 hours ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.