- Donald Trump’s line of cologne and perfume, called Fight, Fight, Fight, will cost $199 per bottle.
Add cologne and perfume to the seemingly ever-growing list of products that bear the name of Donald Trump.
The president-elect, on Monday, promoted the new product on Truth Social, in between posts about Syria’s Bashar al-Assad and a two-story statue of himself being made in Pennsylvania. And to promote the fragrances, he used a picture of himself and first lady Jill Biden (taken at the reopening of Notre Dame on Dec. 7). The caption on the photo reads, “A fragrance your enemies can’t resist!”
Called Fight, Fight, Fight, the cologne and perfume retail for $199 per bottle. Admirers can also buy a two pack, with a 50% discount on the second bottle.
“Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family,” Trump wrote.
The website selling the fragrances doesn’t describe what Fight, Fight, Fight smells like. Instead, it offers a vague description, saying the cologne and perfume “are curated to capture the essence of success and determination, with each scent symbolizing victory and strength.”
Proceeds from the sale of the products will not go to the Trump campaign.
CIC Ventures is the group behind the fragrances, as well as Trump’s sneaker line. All sales are final and nonrefundable. And, the site notes, Trump and the Trump Organization did not design or manufacture the fragrances.
Among the other products Trump has attached his name to are silver coins, which he claimed to design. In July, a Trump-owned company began selling $299 sneakers that featured an image of him smeared with blood following an assassination attempt. Those were different from the $399 gold sneakers he introduced in February at Sneaker Con.
Two years ago, he launched an NFT trading card collection. And in March, he began selling patriotic Bibles for $60 that included a copy of the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance. And in September, he unveiled the World Liberty Financial crypto token.