• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

2

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

3

'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO

1

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

2

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

3

'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
TechAmazon

Amazon’s top AI exec says industry concerns that LLMs have ‘hit a wall’ are overblown. Says Jeff Bezos ‘very involved’ in AI efforts

By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
December 9, 2024, 6:52 PM ET
Amazon SVP and head of AI Rohit Prasad.
Amazon SVP and head of AI Rohit Prasad.Stuart Isett/Fortune

Amazon’s head of AI confirmed on Monday that founder and executive chair Jeff Bezos is “very involved” in the tech giant’s artificial intelligence efforts even though he’s no longer CEO, while also brushing off concerns that AI foundation models have “hit a wall” in terms of how much improvement new releases are demonstrating over past versions.

Recommended Video

“Every time we come close to a wall, there’s a new dimension,” Amazon SVP Rohit Prasad said Monday at Fortune’s Brainstorm AI event in San Francisco.

Prasad, who oversees the tech giant’s Artificial General Intelligence division, was responding to a question about the current debate in AI circles over whether new versions of large language models are not improving as much as they once did. Prasad argued that AI developers have repeatedly found ways to overcome technical barriers.

“I think we’ll keep finding that … sometimes every decade, sometimes every five years, every three years, you continue to shift the curve up on performance,” he said.

Amazon released a collection of new LLM models last week dubbed Nova, giving the company a major in-house AI model to compete with the likes of OpenAI, Alphabet, Meta, as well as Anthropic, a startup in which Amazon has invested $8 billion.

Prasad’s team is also heavily involved in the development of a new version of Alexa that will allow users to converse with the voice assistant in a more conversational tone, and request that Alexa take actions on their behalf. The new Alexa was first announced in September of 2023 but still hasn’t been released owing to multiple delays stemming from issues ranging from organizational structural challenges to concerns over “latency,” or how long it takes the assistant to respond to some requests, as Fortune exclusively reported.

Prasad didn’t provide much of an update on Alexa, other than noting, “stay tuned,” but he reaffirmed that the goal continues to be creating the world’s best personal assistant. Prasad did add, as Fortune previously reported, that one goal is for users to be able to take actions, such as ordering an Uber or making a restaurant reservation, simply by asking Alexa to do so.

Asked about Amazon founder Jeff Bezos’s involvement in the company, Prasad noted that “he’s very involved, as he said”: Last week, Bezos had said in a public interview that 95% of the time he still spends at Amazon pertains to AI.

“He’s still very much connected with AI, where I spend a lot of time, and so I get to see him,” Prasad said, adding that he felt “very fortunate for that partnership and mentorship.”

Read more coverage from Brainstorm AI:

Pitching investors is like the NFL draft says Colin Kaepernick — ‘it only takes one’

Stability AI’s new CEO, hired six months ago, says business growing by ‘triple digits’ and no more debt

Microsoft’s biz dev boss on the big bets that could define the future of AI

About the Author
By Jason Del ReyFormer Tech Correspondent
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Brian Schimpf gestures with both hands as he speaks on stage.
Startups & VentureBrainstorm Tech
Anduril CEO Brian Schimpf says economic warfare is the ‘new normal’ for military conflicts—and the U.S. needs to get serious
By Lily Mae LazarusJune 8, 2026
19 minutes ago
Pentagon accuses Alibaba, Baidu and BYD, three of China’s biggest companies, of supporting the Chinese military
AsiaAlibaba Group
Pentagon accuses Alibaba, Baidu and BYD, three of China’s biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 hour ago
Twitch CEO: Social media has become ‘anti-social’ and can’t match the shared, human connection of live streaming
Big TechBrainstorm Tech
Twitch CEO: Social media has become ‘anti-social’ and can’t match the shared, human connection of live streaming
By Sebastian HerreraJune 8, 2026
1 hour ago
Two men sitting on chairs on a stage
Future of WorkBrainstorm Tech
Your career needs a ‘gym membership’ to keep up with continuous AI advancements, says Campus founder Tade Oyerinde
By Amanda GerutJune 8, 2026
2 hours ago
ChatGPT maker OpenAI confidentially files for IPO, a week after Anthropic
Startups & VentureOpenAI
ChatGPT maker OpenAI confidentially files for IPO, a week after Anthropic
By Bloomberg, Shirin Ghaffary and Bailey LipschultzJune 8, 2026
2 hours ago
Anthropic’s Boris Cherny, creator of Claude Code, says there are days he manages tens of thousands of AI agents at once
AIBrainstorm Tech
Anthropic’s Boris Cherny, creator of Claude Code, says there are days he manages tens of thousands of AI agents at once
By Sharon GoldmanJune 8, 2026
3 hours ago

Most Popular

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
1 day ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
15 hours ago
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
Big Tech
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone'
By Eva RoytburgJune 7, 2026
1 day ago
SpaceX's IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
Investing
SpaceX's IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
By Jason MaJune 7, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.