• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon’s top AI exec says industry concerns that LLMs have ‘hit a wall’ are overblown. Says Jeff Bezos ‘very involved’ in AI efforts

By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
December 9, 2024, 6:52 PM ET
Amazon SVP and head of AI Rohit Prasad.
Amazon SVP and head of AI Rohit Prasad.Stuart Isett/Fortune

Amazon’s head of AI confirmed on Monday that founder and executive chair Jeff Bezos is “very involved” in the tech giant’s artificial intelligence efforts even though he’s no longer CEO, while also brushing off concerns that AI foundation models have “hit a wall” in terms of how much improvement new releases are demonstrating over past versions.

Recommended Video

“Every time we come close to a wall, there’s a new dimension,” Amazon SVP Rohit Prasad said Monday at Fortune’s Brainstorm AI event in San Francisco.

Prasad, who oversees the tech giant’s Artificial General Intelligence division, was responding to a question about the current debate in AI circles over whether new versions of large language models are not improving as much as they once did. Prasad argued that AI developers have repeatedly found ways to overcome technical barriers.

“I think we’ll keep finding that … sometimes every decade, sometimes every five years, every three years, you continue to shift the curve up on performance,” he said.

Amazon released a collection of new LLM models last week dubbed Nova, giving the company a major in-house AI model to compete with the likes of OpenAI, Alphabet, Meta, as well as Anthropic, a startup in which Amazon has invested $8 billion.

Prasad’s team is also heavily involved in the development of a new version of Alexa that will allow users to converse with the voice assistant in a more conversational tone, and request that Alexa take actions on their behalf. The new Alexa was first announced in September of 2023 but still hasn’t been released owing to multiple delays stemming from issues ranging from organizational structural challenges to concerns over “latency,” or how long it takes the assistant to respond to some requests, as Fortune exclusively reported.

Prasad didn’t provide much of an update on Alexa, other than noting, “stay tuned,” but he reaffirmed that the goal continues to be creating the world’s best personal assistant. Prasad did add, as Fortune previously reported, that one goal is for users to be able to take actions, such as ordering an Uber or making a restaurant reservation, simply by asking Alexa to do so.

Asked about Amazon founder Jeff Bezos’s involvement in the company, Prasad noted that “he’s very involved, as he said”: Last week, Bezos had said in a public interview that 95% of the time he still spends at Amazon pertains to AI.

“He’s still very much connected with AI, where I spend a lot of time, and so I get to see him,” Prasad said, adding that he felt “very fortunate for that partnership and mentorship.”

Read more coverage from Brainstorm AI:

Pitching investors is like the NFL draft says Colin Kaepernick — ‘it only takes one’

Stability AI’s new CEO, hired six months ago, says business growing by ‘triple digits’ and no more debt

Microsoft’s biz dev boss on the big bets that could define the future of AI

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jason Del ReyFormer Tech Correspondent
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A man in a suit and tie
InvestingMeta
Meta just bumped its 2026 capex forecast up to as much as $145 billion for the AI boom—and investors flinched
By Amanda GerutApril 29, 2026
1 hour ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
7 hours ago
hollywood
CommentaryMarketing
I spent 20 years learning to navigate an industry. Then I built a campaign for the man who’s dismantling it
By Matti YahavApril 29, 2026
11 hours ago
Current price of Ethereum for April 29, 2026
Personal FinanceEthereum
Current price of Ethereum for April 29, 2026
By Joseph HostetlerApril 29, 2026
11 hours ago
An excavator works to clear rubble after the East Wing of the White House was demolished on October 23, 2025 in Washington, DC. The demolition is part of U.S. President Donald Trump's plan to build a multimillion-dollar ballroom on the eastern side of the White House.
PoliticsWhite House
Meet all 37 White House ballroom donors funding the $400 million build, including Silicon Valley tech giants, crypto bros and the Lutnicks
By Nino Paoli and Fortune EditorsApril 29, 2026
12 hours ago
gen z
Commentarydisruption
AI won’t kill your job — it will kill the path to your first one
By Jeffrey Sonnenfeld, Stephen Henriques, Johan Griesel, Andrew Alam-Nist and Peter YuApril 29, 2026
13 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
18 hours ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
1 day ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
14 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.