• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceBillionaires

Billionaires plan to invest in three areas in 2025 to get even richer

By
Michael del Castillo
Michael del Castillo
Down Arrow Button Icon
By
Michael del Castillo
Michael del Castillo
Down Arrow Button Icon
December 5, 2024, 1:58 AM ET
Man-made Palm Jumeirah island off the coast of the Gulf emirate of Dubai was completedf in 2009 to capitalize on rising demand for Middle East real estate, something many billionaires expect to continue.
Man-made Palm Jumeirah island off the coast of the Gulf emirate of Dubai was completedf in 2009 to capitalize on rising demand for Middle East real estate, something many billionaires expect to continue.MARWAN NAAMANI—AFP/Getty Images
Add Fortune on Google for similar content.

It’s never a bad time to be a billionaire. But the last 10 years have been especially good, according to the 10th annual UBS Billionaire Ambitions report out today.

Recommended Video

Based on responses from 2,682 billionaires, the report found that between 2015 and 2024, their collective wealth increased by 121% to $14 trillion. Over the same period the MSCI AC World Index, which tracks large and midcap growth across 23 developed markets, posted a gain of only 73%.

But it is not the billionaires’ wealth accumulation that is most notable. Rather, it’s what they intend to do with their money over the coming year that should grab investors’ attention, according to Jennifer Gabrielli, Head of UBS’s Ultra-High Net Worth solutions group, who oversaw the creation of the report.

“They’re in businesses and industries that they’ve run for, if not generations, certainly decades, where they feel like they have a specific edge,” says Gabrielli, who also runs UBS’s newly created unified global banking team. “And even after they dispose of those assets, when they go to investing, they still go to what they know best.”

There are three main areas billionaires plan to invest in over the coming 12 months, according to the report.

Real estate: By far, real estate is the asset class with the most interest from billionaires. While wealthy families are reportedly looking to sell their commercial real estate, and public real estate investment trusts are raising eyebrows, the report shows that 19% of respondents plan to “significantly” increase their exposure, with 33% of billionaires investing in real estate in the Americas; 27% in the Asia-Pacific region; and 10% in Europe, the Middle East, and Africa.

Developed market bonds and equities: In addition to the 9% of respondents who said they’d significantly increase bond exposure in developed markets, 26% intended to slightly increase exposure while only 1% said they’d significantly decrease investments. 42% of respondents said they’d invest in developed market equities.

Gold and other precious metals: Coming in third place, 7% of respondents said they’d significantly increase their exposure to rare metals, which are typically seen as hedges during times of instability. Thirty-three percent said they’d slightly increase their exposure.

“This could reflect fears of heightened geopolitical risk and equity market valuations,” according to the report. Interestingly, while nearly as many billionaires plan to increase their exposure to direct private equity holdings (38%)—which have been a darling of investors lately—20% plan to decrease their exposure.

It’s important to note that as billionaires continue to beat the market, the wealth they pass onto their heirs will likely also increase. While multigenerational billionaires inherited $1.3 trillion over the past decade, according to the report, they’re expected to inherit $6.3 trillion over the next 15 years. “That’s higher than forecast in 2023,” according to the report, “because more billionaires have reached the age of 70 and asset values have increased.”

About the Author
By Michael del Castillo
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
1 hour ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
2 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
2 hours ago
sb
North AmericaU.S. Department of the Treasury
Scott Bessent goes after the top Mexican cartel’s new billion-dollar business: gas stations
By Fatima Hussein and The Associated PressJuly 2, 2026
2 hours ago
eggs
LawAntitrust
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 hours ago
Vladimir Putin
EconomyRussia
Russia’s economy is ‘sputtering,’ and Putin’s wartime spending model has pushed the country to an ‘economic, political, and military abyss’
By Tristan BoveJuly 2, 2026
4 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.