• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

3

Current price of oil as of June 16, 2026

1

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

2

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

3

Current price of oil as of June 16, 2026
FinancePizza Hut

Pizza Hut takes a page from Little Caesars with ‘next-gen’ drive-thru locations

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
December 3, 2024, 11:16 AM ET
Pizza Hut has opened a new restaurant concept in Texas.
Pizza Hut has opened a new restaurant concept in Texas. Courtesy of Pizza Hut
Add Fortune on Google for similar content.

Pizza Hut got its start as a sit-down restaurant, festooned with Tiffany lamps and checkered tablecloths. Its present is largely a delivery business, bringing its products to your home (or having you pick them up). As for its future, it’s thinking rapid drive-thru.

The chain has debuted the first of what it’s calling its “next-gen” restaurant design, which includes a drive-thru that will let people pick up pizzas without ordering ahead. The goal, the company says, is to serve guests in less than three minutes.

Hungry patrons will select an “at-the-ready” item from a new menu that includes the most popular foods, such as personal pan cheese and pepperoni pizzas as well as boneless wings. The first U.S. location is now open in Plano, Texas.

While the concept is new to U.S. Pizza Hut locations, the company is already operating similar restaurants in 80 markets around the world—and says the design has driven more transactions and in-restaurant traffic in those.

Don’t want a premade item? You can also pick up a digital order at the stores, which will be waiting in a heated cabinet. Or you can order at the restaurant via a self-service kiosk and watch the food being made.

Customers being able to pick up a pie on a whim is new for Pizza Hut, but not the pizza industry. Little Caesars has a similar drive-thru concept, where people can swing by without ordering ahead and pick up a premade pizza.

Pizza Hut has been increasingly rolling out new ideas this year to increase awareness of its brand. In September, the brand offered to print people’s résumés on a pizza box and deliver it to prospective employers, and in February, it launched a campaign called “Goodbye Pies” that let people send a pizza to the address of an ex (or soon-to-be ex).

And just last month, the company unveiled Tomato Wine by Pizza Hut, a limited-edition offering the company says “captures the essence of Pizza Hut’s signature flavors in every sip.”

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

kw
EconomyFederal Reserve
Kevin Warsh showed that he’s decisively not Trump’s ‘sock puppet’—and markets didn’t like it
By Eva RoytburgJune 17, 2026
55 minutes ago
The G7 just pledged to break China’s rare earth grip — there’s a lot of work to do
EconomyChina
The G7 just pledged to break China’s rare earth grip — there’s a lot of work to do
By Mia OsmonbekovJune 17, 2026
1 hour ago
How surging gold prices led to the biggest jump on this year’s Southeast Asia 500
InvestingGold
How surging gold prices led to the biggest jump on this year’s Southeast Asia 500
By Angelica AngJune 17, 2026
3 hours ago
Federal Reserve building
Personal FinanceSavings accounts
How the Federal Reserve can impact your savings account’s interest rate
By Glen Luke Flanagan and Cassie BottorffJune 17, 2026
3 hours ago
retire
Personal FinanceRetirement
Vanguard’s alarming state of retirement in 2026: The average American has $167,970 in their account—or they have $44,115
By Nick LichtenbergJune 17, 2026
3 hours ago
A mother and father work while their child plays
Economyaffordability
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
3 hours ago

Most Popular

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
11 hours ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
13 hours ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.