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RetailChristmas

U.K. retailer Argos offers a baffling new take on the Christmas tree

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
November 20, 2024, 3:35 PM ET
Santa has his hands full with this tree.
Santa has his hands full with this tree.Getty Images

Christmas, in many households, is a holiday of tradition. Dinners and breakfasts are the same each year. The same songs and films are enjoyed. And the tree is always generally the same. But U.K. retailer Argos is offering an alternative for people who want to shake up the holidays—and it’s definitely turning heads.

The chain’s Umbrella Tree is an eight-foot Tannenbaum that forgoes the traditional triangle shape and instead looks more like a Festivus pole with a spruce-tip toupee.

The majority of the center support pole is largely empty, except for a few fake needles running to the anchor. At the top is a canopy of sorts, with a heavy concentration of over 800 tree tips. That allows owners to decorate the tree with hanging ornaments.

The tree is currently selling for £157.50, which is about $200 in U.S. dollars.

Screenshot of Arcos.co.uk

The unique look of the tree has, unsurprisingly, brought out the funny people on the internet, which means Argos has had to goal-keep the questions on the product’s page. Among the now-removed questions people asked were “Where is the rest of it? You are joking, right?” and “Just why?”

The tree is made by a company called Premier Decorations, which has a unique view on what a Christmas tree should be. While there are any number of artificial tree manufacturers who lean into the traditional shape, this company chooses to go the other way.

Other Premier Decorations offerings include a seven-foot upside-down Christmas tree (which is exactly what you’d expect) and a six-foot tall tree in the shape of a crescent moon.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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