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The ‘Trump bump’ is fading—but consumers may push the stock market even higher

By
Greg McKenna
Greg McKenna
News Fellow
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By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
November 18, 2024, 5:30 AM ET
Donald Trump smiles through the pick-up window at someone excited in their car.
Donald Trump's election victory initially sent the stock market soaring. Jabin Botsford—The Washington Post/Getty Images

Stocks mellowed this past week after jolting to record highs following Donald Trump’s election victory. The initial “Trump bump” may be fading as expectations of juiced corporate earnings—thanks, in part, to deregulation and lower tax rates—become increasingly priced into the market. Election results aside, however, one prominent portfolio manager likes what she sees out of the U.S. economy and, most importantly, American consumers.

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Economic data regarding GDP growth and inflation is pointed in the right direction, Stephanie Link, chief investment strategist at Hightower Advisors, told Fortune late last week. While polls suggest economic discontent played a massive role in propelling Trump’s return to the White House, there are signs general sentiment is improving.

“You have this consumer that just is unwavering,” Link said, “and a lot of that is because they have jobs, they have wage growth that’s higher than inflation—at least today—and they are spending.”

In many ways, the election results proved a positive catalyst for markets simply because they resolved an unknown, she added. The S&P 500 posted its best post-Election Day session ever, with the index gaining over 3.5% during the second week of November. Fifty-six billion dollars flowed into U.S. equities through Nov. 13, according to strategists at Bank of America, using data from EPFR Global, who were cited by Bloomberg.

Link noted that the Federal Reserve’s quarter-point cut to interest rates, along with news of China’s $1.4 trillion spending package, addressed other sources of uncertainty.

“We all were kind of breathing a sigh of relief,” said Link, who manages a $5.2 billion equity portfolio and is a regular CNBC contributor.

Consumer data comes in strong

It appears the mood on Main Street is also improving, even as many Americans remain wary about higher prices. On Election Day, the services purchasing managers’ index, a benchmark measure of economic activity, came in at its highest level since July 2022. A reading above 50 is considered expansionary; last month’s Services PMI, as its commonly called, registered 56%, a 1.1% increase from September.

“Two and a half years ago, we were just coming out of COVID,” Link said, “so you could understand why services would be so strong. Fast forward to today, the consumer still wants experiences. The consumer is still spending.”

Trump’s victory, however, illustrated that many Americans do not share a similarly rosy outlook. Roughly 40% of voters considered the economy and jobs to be the country’s top issue, according to the Associated Press, and those voters overwhelming backed the Republican nominee to return to the Oval Office.

Link acknowledged the country’s recent bout with inflation, which reached four-decade highs, has hit less affluent Americans especially hard. Their struggles may not be apparent in spending data. Last year, a report from Morgan Stanley found the top 20% of U.S. earners accounted for nearly half of all consumer expenditures between 2020 and 2022.

“I think you have the haves and have nots within the consumer, and I’m empathetic, obviously, to the mid-tier and the low-end,” Link said.

However, Americans should increasingly feel the effects of an improving economy, she said, which will presumably be good news for markets. The S&P may have dipped over 2% last week, but Link is still bullish for now.

“In my 33 years, it’s always been wrong to bet against the consumer,” she said.

And now, according to Link, does not appear to be a good time to start.

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By Greg McKennaNews Fellow
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Greg McKenna is a news fellow at Fortune.

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