The retailer will begin offering holiday deals beginning Nov. 21 this year, with new specials hitting through Nov. 29 (the actual date of Black Friday in 2024). From there, the company plans to get an early start on Cyber Monday, as it will immediately begin offering deals under that banner, which will run through Dec. 2.

The holiday creep has been going on for quite some time, but it’s a bit more understandable this year from a retail perspective. There are only 27 days between Thanksgiving and Christmas Eve this year, compared to 32 last year. Stores are offering their deep discounts especially early this year to maximize their holiday revenues, which are the most important of the year.

While many of the deals won’t be unveiled until the sale begins, Amazon did offer a few early discounts, as it often does before a big sales event. Included among those were:

Apple AirPods Pro 2 – $190 (orig. $249)

Dyson V11 Origin Cordless Vacuum Cleaner, $400 (orig. $570)

Yankee Candle Balsam & Cedar Large Jar Candle, $17 (orig. $31)

Amazon’s also jumping into the Thanksgiving meal deal price wars, offering turkey, side dishes and desserts for six guests at a cost of less than $5 per person.

“The holidays are a time to gather with loved ones, make memories, and create traditions,” said Carmen Nestares Pleguezuelo, vice president of North America Marketing & Prime Tech at Amazon, in a statement. “At Amazon, we want to make holiday shopping as convenient and easy as possible.”

Among the deals Amazon will offer during the back-to-back sales are:

Black Friday deals

55% off select Amazon devices, including Ring cameras, Fire TVs and Echo devices.

50% off selected toys from Disney, Marvel and Star Wars

50% off select headphones and earbuds from Beats

Cyber Monday deals

55% off select mattresses from Zinus

50% off Play-doh, Hasbro games and Nerf

45% off Le Creuset and Saub cookware