• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersMPW Daily

BBG Ventures closes new $60 million fund with focus on ‘polycultural’ founders

By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
October 30, 2024, 8:38 AM ET
medium close-up of two businesswomen smiling for a portrait
Nisha Dua and Susan Lyne of BBG Ventures. Courtesy BBG Ventures

Good morning! Olivia Wilde founded an investment firm, 23andMe finds a new board, and a VC firm expands from backing female founders. Have a wonderful Wednesday.

– More than a woman. BBG Ventures was founded a decade ago—it was the peak of the “girlboss” moment, the same year Sophia Amoruso’s book coining the term was published and that companies like Bumble were founded.

Recommended Video

In the decade since, BBG Ventures has backed female-founded companies across 100 investments; its founders have invested in April Koh’s Spring Health, the acne patch brand Starface, and other businesses. But the whole time, partners Susan Lyne and Nisha Dua have had an eye toward other kinds of diversity; 70% of its portfolio of 100+ companies has a founder of color.

Today, I reported for Fortune, BBG Ventures announced a second, $60 million fund with a new mandate: The firm will invest in founders who are female or diverse in some other way, across race, age, and income. It’s part of a thesis the partners describe as the “polycultural future of America,” the idea that aspects of consumers’ identities are inseparable and people make purchasing decisions based on an interwoven web of factors.

Nisha Dua and Susan Lyne of BBG Ventures.
Courtesy BBG Ventures

While Dua and Lyne are excited about their new thesis, “we knew we would get questions about this,” Lyne says of moving beyond investing only in women. In an environment in which programs supporting women in tech are shutting down, big firms like Goldman Sachs have ended programs that back female-founded companies, and women-only founding teams still receive just 3% of VC dollars, any change is likely to spark questions.

BBG Ventures’ founding partners emphasize that they will still be scouting for women-led startups. “We are still going to be investing in women in a big way,” Lyne says. Adds Dua, “If anything we believe the opportunity for founders who look different is bigger than ever. It’s more of a reflection of the world evolving…Gender is not the only difference. Race is not the only difference.”

Consumers see themselves beyond one factor of their identity. Dua and Lyne are hoping their fund can be among the first to capitalize on that idea.

Read the full story here.

Emma Hinchliffe
emma.hinchliffe@fortune.com

– You’re invited. Join global executives and policy leaders at the Fortune Global Forum in New York City Nov. 11-12 to discuss AI, the future of democracy, rising geopolitical tensions, and more. Request your invite here.

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.

ALSO IN THE HEADLINES

- Closing arguments. Kamala Harris made a speech last night seen as her “closing argument” before Election Day. The vice president argued that she would begin her term as president with a list of priorities, while Donald Trump would reenter the White House with a list of enemies. CNN

- Head in the clouds. Citigroup is moving parts of its infrastructure to Google Cloud, part of CEO Jane Fraser’s efforts to emphasize the importance of Citi’s financial infrastructure to the global economy. The partnership is also part of the bank’s push into AI, with Citi developing AI-powered financial tools for its customers using Google’s technology. Fortune

- Multi-hyphenate. Olivia Wilde launched investment firm Proximity Ventures, which is focused on enterprise and consumer investments and plans to raise an early-stage and a growth-stage fund. Proximity has backed four companies since it was founded last year by the actor-director-producer, and, now, partner. Bloomberg

- Hydrogen-powered. Electric aviation developer Beyond Aero raised $20 million in Series A funding, led by Giant Ventures and Bpifrance. The company, with CEO and co-founder Eloa Guillotin, is aiming to bring an initial product—an electric jet that can fly eight passengers 800 nautical miles—to market by 2030. Wall Street Journal

- Welcome aboard. Anne Wojcicki’s 23andMe appointed three new directors to its board, following the mass resignation of the entire board last month. Following their departure, Wojcicki has continued to push for taking the company private. CNBC

MOVERS AND SHAKERS

Ross Stores announced that they have hired James Conroy to replace CEO Barbara Rentler in early December. Rentler has been with the company since 1986.

Draper James, Reese Witherspoon’s clothing and lifestyle brand, named Jeannie Yoo chief executive officer. Previously, Yoo was president of Adam Lippes.

Stellar Service Brands, a home improvement and service industry brands franchisor, appointed Jessica Wescott as CEO. She was previously the company’s COO and CFO.

Securly, a K-12 school safety and wellness solutions provider, named Tammy Wincup chief executive officer. Most recently, Wincup was a partner and investment committee member at Rethink Education.

Cinch Home Services, a home warranty company, appointed Sharena Ali as CEO. She was previously president at CONNECT, powered by American Family Insurance.

Build-A-Bear Workshop appointed Kim Utlaut as SVP and chief brand officer. Most recently, she was general manager for franchise leadership at The Coca-Cola Company.

Cresset, a private investment firm, named Jessica Malkin chief growth officer and executive managing director. She will continue to serve as the firm’s chief marketing officer.

ON MY RADAR

These women are the Senate’s new center of power Axios

How the pill went from women’s-lib sensation to TikTok albatross Air Mail

Salma Hayek Pinault redefined Hollywood. Now she’s redefining philanthropy Wall Street Journal

PARTING WORDS

“To actually fulfill the benefit of people in the world, you have to invest in unsexy problems.”

— Bridgit Mendler, founder of Northwood Space and former Disney star, on her company’s mission as a ground-station startup

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Nina AjemianNewsletter Curation Fellow

Nina Ajemian is the newsletter curation fellow at Fortune and works on the Term Sheet and MPW Daily newsletters.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
2 days ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
2 days ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
2 days ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
2 days ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
3 days ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
3 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
24 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
5 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
5 hours ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.