• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Elon Musk unveils Tesla’s Cybercab—no steering wheel, no pedals, $30K price tag

Brooke Seipel
By
Brooke Seipel
Brooke Seipel
Down Arrow Button Icon
Brooke Seipel
By
Brooke Seipel
Brooke Seipel
Down Arrow Button Icon
October 10, 2024, 11:56 PM ET
Updated October 11, 2024, 3:46 PM ET
This image shows the prototype CyberCab.
The new Tesla Cybercab prototype debuted on Thursday.

Tesla CEO Elon Musk unveiled his new robotaxi Thursday, and, in true Tesla fashion, the much anticipated autonomous vehicle rolled in nearly an hour late—right on schedule for a product that’s been delayed time and time again. But fans didn’t mind, as Musk delivered not just the long-awaited vehicle but also an AI robot named Optimus that can bartend for you and a driverless robovan that can shuttle sports teams to games.

Recommended Video

The robotaxi debuted at Tesla’s “We, Robot” event Thursday, held at Warner Bros. Discovery’s movie studio in Burbank, Calif., and also livestreamed on X. The event, which was scheduled to start at 7 p.m. Pacific time, didn’t begin until 7:53 p.m. The delay sparked speculation and jokes online, but Musk said the holdup was caused by a medical emergency in the crowd.

BREAKING: Here is the first look at Tesla’s Cybercab.

IT LOOKS SICK IN PERSON!! pic.twitter.com/V2rkKsjNqz

— Sawyer Merritt (@SawyerMerritt) October 11, 2024

Musk rolled up in the new Cybercab model, with an astronaut ushering him into the vehicle and aerial footage capturing his autonomous trip through the movie studio back lot and to the event stage.

“There are no steering wheels or pedals in the car. So I hope this goes well; we’ll find out,” Musk said, chuckling onstage after exiting the vehicle to begin his presentation.

Musk has been teasing autonomous capabilities in Tesla vehicles for years, making one of his most dramatic promises in 2019, when he said the company was preparing an entire fleet of ride-sharing vehicles and predicted there would be “over a million robotaxis on the road” by 2020. That didn’t happen. Then, in April of this year, Musk announced on X that the Tesla robotaxi would finally be revealed on Aug. 8. That was pushed back, owing to “an important design change.”

On Thursday, Tesla fans finally got what they have been waiting for, with the crowd cheering as Musk unveiled 20 cars and vowed owners could make money using their Cybercab as a rideshare vehicle when they’re not driving.

“So the vast majority of the time, cars are just doing nothing. But if they’re autonomous they can be used, I don’t know, five times more, maybe 10 times more,” Musk told the crowd. “So, the same car would have five times as much value, maybe 10 times as much value.

“And you’ll be able to buy one,” he added. “We expect the cost to be under $30,000.”

So, when will it hit the market? Musk threw out the date “before 2027,” noting: “I tend to be a little optimistic with time frames.”

Musk also unveiled the new Tesla Robovan, which can seat up to 20 people, though no production date or price was mentioned for the product.

Robovan seats 20 & can be adapted to commercial or personal use – school bus, RV, cargo pic.twitter.com/CtjEfcaoHI

— Tesla (@Tesla) October 11, 2024

Finally, Musk revealed Optimus, a human-sized AI robot that “can babysit your kids” or help around the house. At the Thursday debut, the robots were seen wearing cowboy hats, serving drinks at the bar, dancing in sync on a stage, and playing rock-paper-scissors with spectators.

“Please be nice to the Optimus robots,” Musk said. “They’ll walk among you.”

After Musk wrapped up his presentation, guests were able to explore the new vehicle models and interact with Optimus robots. And the autonomous vehicles did a sort of fashion show, driving themselves down the street and past the crowds.

Optimus playing rock paper scissors! pic.twitter.com/621DtAptdY

— Nic Cruz Patane (@niccruzpatane) October 11, 2024

Now it’s a waiting game for the tech to officially become available. In the meantime, drivers can use Tesla’s Full Self-Driving feature, the assisted-driving service that still requires a human driver to supervise at all times. Tesla has promised to launch the feature in China and Europe early next year, pending regulatory approvals.

Musk’s vision of a driverless future may still be a ways off. But if there’s one thing Tesla fans have learned, it’s to expect the unexpected—and to bring snacks to wait for potential delays.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Brooke Seipel
By Brooke Seipel
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Bernard Looney, CEO of Prometheus Hyperscale
EnergyBP
Former BP CEO takes over Wyoming data center developer, as first woman leader of Big Oil giant becomes new BP chief
By Jordan BlumMarch 31, 2026
8 hours ago
brian
CommentaryCulture
The real engine of innovation is trust
By Brian DoublesMarch 31, 2026
10 hours ago
artemis
PoliticsNASA
NASA is finally going back to the moon, with Artemis II. What took so long?
By Emily A. Margolis and The ConversationMarch 31, 2026
11 hours ago
The green head of what appears to be an alien pokes out from behind a rock set against a rural landscape with a power pylon in the background.
NewslettersEye on AI
AI’s ability to see ‘mirages’ shows how alien machine brains really are
By Jeremy KahnMarch 31, 2026
12 hours ago
Anthropic mistakenly leaks its own AI coding tool’s source code, just days after accidentally revealing an upcoming model known as Mythos
AIAnthropic
Anthropic mistakenly leaks its own AI coding tool’s source code, just days after accidentally revealing an upcoming model known as Mythos
By Beatrice NolanMarch 31, 2026
12 hours ago
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailTikTok
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
12 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
15 hours ago
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
Politics
The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Fortune EditorsMarch 31, 2026
23 hours ago
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
Success
A CEO trying to reindustrialize America says blue-collar pay is headed for 'massive hyperinflation' and kids should skip college to become welders
By Fortune EditorsMarch 30, 2026
2 days ago
Current price of gold as of March 30, 2026
Personal Finance
Current price of gold as of March 30, 2026
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.