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1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

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Current price of oil as of June 12, 2026
FinanceX

X is now worth less than 25% of what Elon Musk paid for it

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
September 30, 2024, 12:54 PM ET
Photo of Elon Musk
Under Elon Musk's ownership, the value of X continues to fall. Getty Images

The value of X, formerly known as Twitter, continues to dwindle.

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A newly released disclosure report from Fidelity’s Blue Chip Growth Fund, which has an equity stake in the social media company, has once again adjusted the value of that holding. And by Fidelity’s calculations, the site is now worth less than 25% of the $44 billion Musk paid for it.

When Musk bought Twitter, Fidelity invested $19.66 million. As of the end of July, it says, those shares were worth just $5.5 million.

That puts the total valuation of X at $9.4 billion.

X is not a publicly traded company, so Fidelity’s disclosure report is one of the best ways for onlookers to get a sense of the social media site’s value.

Last year, the site brought in an estimated $2.5 billion in advertising revenue, which was roughly half the amount it earned in 2022. Ad sales make up between 70% and 75% of X’s total revenue.

Amid the deterioration in its financials, the company also recently shut down its San Francisco headquarters and moved to Texas. Employees who remain in California will be forced to move to a smaller office well outside of the city.

Musk has attempted to boost morale with the promise of stock grants (if workers can prove their worth in a memo). Employees, though, remain skeptical after other promises have been broken.

Fidelity is far from the only partial owner of X. A filing in August showed that Bill Ackman and Sean “Diddy” Combs, who is currently in jail awaiting trial on charges of sex trafficking and abuse, also own stakes in the company.

In March, Fidelity trimmed its valuation on X, following a similar cut in January. With the most recent markdown, Fidelity has downgraded the worth of its X holdings by a total of 78.7%. 

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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