The latest evidence comes in the form of Deloitte’s Q3 2024 CFO Signals report, which saw 40% of finance chiefs name hiring and retention as a top concern, and also name it as one of the top five internal risks they face this quarter, according to the firm. The findings are based on a survey of 200 CFOs across the U.S., Canada, and Mexico at companies earning more than $1 billion in annual revenue.

I talked about this topic with Steve Zabel, the CFO of insurance benefits provider, Unum Group, a Fortune 500 company, which also earned a spot on the Fortune America’s Most Innovative Companies list in 2023. It’s crucial to provide employees in finance and accounting roles “an experience that feels modern,” Zabel told me last week during Workday Rising in Las Vegas. (Workday is a CFO Daily sponsor).

A lot of young professionals are used to being on their smartphones interacting with really good technology, Zabel explained. “And then you kind of take them out of college and put them in an organization, and it’s almost like a step back for them if you don’t have modern technology platforms,” he said. Having tech tools to streamline finance processes has helped in attracting talent, Zabel said. “If you have a CPA, they don’t want to be manipulating Excel spreadsheets,” he added.

Unum implemented Workday’s unified finance and HR platform in 2014, Zabel said. It eliminated manual work like rolling forward the general ledger from year to year, which used to take someone three days to do, Zabel explained. Taking away the transactional work “lets my finance professionals work on decision-making,” he said. 

AI is shifting the role of finance

In hiring and retaining talent, another concern is how AI will redefine roles. The transformation will span from the CFO to entry-level staff, emphasizing technology proficiency, data analytics, critical thinking, and cross-functional collaboration, according to a recent report by the Institute of Management Accountants.

When I asked Zane Rowe, CFO of Workday, about this dynamic, he told me: “We’re creating talent for the future, not just for the present.”

For its finance organization, the Fortune 500 company is trying to appeal to people who not only have a finance background but also an aptitude for technology, Rowe said. With existing talent, the company has programs to expose them to different areas of the business, he said. 

One example is “gigs,” short-term assignments for employees that Workday rolled out in 2019. If finance team members wanted to learn more about tech, for example, they could request a project that is typically two to three months, but it’s part of their workday hours.

There’s also a Finance AI Innovation Center within Workday geared toward helping finance and accounting teams think about how to employ AI in creative ways, Rowe said. As roles continue to evolve, it’s imperative to make sure there’s upskilling of existing talent and also to bring in employees with fresh ideas and perspectives, he said.

“Because as a finance team, a number of years from now, things will be different,” Rowe said. 

Sheryl Estrada
sheryl.estrada@fortune.com

The following sections of CFO Daily were curated by Greg McKenna

Leaderboard

Paul Dobson was appointed CFO of EVgo (Nasdaq: EVGO), which operates a charging network for electric vehicles, effective Oct. 1. Dobson most recently served as CFO of Ballard Power Solutions, a clean energy company. He’s also held the roles of interim president and CEO, as well as CFO, of Hydro One, the largest electricity provider in Ontario, Canada. Before joining HydroOne, he served as CFO and COO of Direct Energy, a North American electricity, natural gas, and home services company.

Ozan Pamir was appointed CFO of ChromaDex (Nasdaq: CDXC), a bioscience company that primarily develops healthy aging products, effective Oct. 21. He will succeed interim CFO and chief accounting officer James Lee, who will remain the company’s controller. The 33-year-old Pamir arrives from 180 Life Sciences, where he has served as CFO since 2018.

Big Deal

Last week’s rate cut by the Federal Reserve will eventually be felt by consumer borrowers. The central bank’s recent monetary tightening campaign, however, created higher financing costs that, along with higher car prices, caused the median auto loan repayment to increase 30% from its level in 2019, according to a new report from Bank of America.

Households that make less than $50,000 a year have experienced the sharpest jump (34%) and now make regular auto payments above $500 a month. Fortunately, the report noted, strong wage and salary growth for lower-income households has kept pace. 

For those same households, however, auto payments now account for roughly 25% of median deposits, up nearly 15% from when the Fed began raising rates in 2021. Therefore, a sharp economic downturn and rise in unemployment, the report said, could force consumers to significantly cutback spending elsewhere.

Going deeper

“Goldman Sachs’ break up with Apple could cost $500 million to $4 billion, says analyst,” is a new report from Fortune’s Luisa Beltran. Five years ago, Goldman announced a “game-changing” credit card with Apple as the firm sought to diversify its consumer mix. The partnership seems to have fizzled, however, as the iPhone maker reportedly looks for a new partner and the bank appears to consider eliminating one of its three business lines entirely.

Overheard

“I think the biggest advice I would give people is to be intentional about how you use your time.”

— Ram Krishnan, North America CEO for PepsiCo, said in an interview for Fortune’s ‘Champion Mindset’ series about why he uses a color-coded pie chart to monitor his time management.