• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon’s controversial RTO announcement started with a technical hiccup — and ended with more questions

By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
September 17, 2024, 6:10 PM ET
Amazon CEO Andy Jassy.
Amazon CEO Andy Jassy.Michael M. Santiago—Getty Images

When Amazon corporate employees woke to Monday’s news of a policy change requiring them to be at the office five days a week, some had to get the details from news articles or a press-release-like blog post by CEO Andy Jassy that was published for the public.

Recommended Video

The company had sent employees an email before the public post, but the message contained a broken link to the internal company portal, and many employees were thus unable to actually read details within the internal announcement right away. 

Amazon spokesperson Brad Glasser characterized the incident as a brief one, and said it was quickly rectified. But for those unhappy about the return-to-work mandate, or anxious about how it might upend their personal lives, the technical hiccup added insult to injury, employees told Fortune.

The announcement quickly ricocheted across the broader business landscape, generating strong opinions within and without the organization. With Amazon being one of the largest private-sector employers in the world, and the second-largest in the U.S., companies debating a full return-to-office mandate could use the tech giant’s decision as cover to do the same. On the other hand, competitors could seize on the mandate to attract talented Amazon workers looking for more flexible work. 

Either way, the news shouldn’t have necessarily come as a surprise. Such a mandate had been rumored inside Amazon, even in some pockets of the HR division, since at least early this year. Plus, Jassy’s 2023 announcement that mandated a return to office at least three days a week could have been seen as laying a foundation for a future decision just like this one.

“Collaborating and inventing is easier and more effective when we’re in person,” Jassy said in just one line of many championing in-person work a year and a half ago.

The decision also comes as Amazon’s culture has been struggling through growing pains, as Fortune recently reported, so Jassy & Company are making a calculated bet that more time together can help considerably in reinvigorating it.

Beyond the main internal and external memos, Amazon also published an internal Q&A document for employees that responded to what the company believed would be common employee questions. One that caught the attention of many who spoke to Fortune on Monday and Tuesday: 

“Will we continue to have badging data?” the question read, referring to Amazon’s recent practice of tracking when employees visit an office. 

“Yes, but our hope is that over time this will no longer be necessary,” the answer read. “Continuing to report badge data for now will help us track our progress and support conversations between employees and their managers as we go through this transition.”

Asked for details on the timeline for transitioning away from tracking employees, a spokesperson reiterated the above explanation and said the company did not currently have more information to share. The internal Q&A document was reported earlier by Business Insider.

Another question referred to employees who are required to work from their local Amazon office even though all colleagues from their team are based elsewhere. 

“I’m the only one or one of just a few people from my team in the office I’m assigned to–does this update apply to me?” read the item in Amazon’s Q&A.

The answer, in short, was Yes.

“We believe that employees are much more likely to understand our unique culture and become part of it if they’re surrounded by other Amazonians in person, even if not on their immediate working team,” the response read in part. “We also encourage managers to work towards having as many of their team members together in one physical location as possible.”

For close readers, that last sentence also raised questions of potential smaller ripple effects still to come. 

Are you a current or former Amazon employee with thoughts on this topic or a tip to share? Contact Jason Del Rey at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him on LinkedIn or at @delrey on X.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jason Del ReyFormer Tech Correspondent
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
48 minutes ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
4 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
6 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
6 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
7 hours ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyJamie Dimon
For years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
8 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
21 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.