• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits

3

When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Personal FinanceSouth Korea

Sales of dog strollers outpace baby strollers in the country with the world’s lowest birth rate

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
September 9, 2024, 3:31 PM ET
Step aside, babies, dogs are getting a ride.
Step aside, babies, dogs are getting a ride.I love Photo and Apple—Getty Images

Man’s best friend might end up replacing him, that is if we keep it up. It’s only natural given that humans have seemingly created an environment uniquely hostile to ourselves. As we careen into the second half of 2024, the cost of housing and sustenance remains untenable for many who face days clouded by long hours and low pay. Hence the heralding of the Maltese. 

Recommended Video

Countries across the globe are facing population declines; as health journal The Lancet predicted, 97% of them will eventually have fertility rates too low to sustain their size. Such concerns are especially pronounced in South Korea, where the fertility rate dwindled to the lowest in the world at 0.72 as of 2023. The rate is well below the 2.1 figure needed to maintain a stable population. 

And while babies might be sparse, dogs abound. Households with pets rose from 3.5 million to 6 million from 2012 to 2023, according to data from Korea’s Ministry of Agriculture, Food, and Rural Affairs as first reported by the Korea Times.

In 2023, sales of strollers for dogs outpaced sales of strollers for babies, the Wall Street Journal reports, citing data from Korean e-commerce platform Gmarket. It looks as if the trend will continue in 2024 as well. There’s been a turning of the tables since the website conducted the study in 2021, when baby strollers stood at 67% and puppy prams at 33%,per the Korea Times.

Some politicians have taken umbrage at these alternative bundles of joy. “What I worry about is young people not loving each other,” said South Korea labor minister Kim Moon-soo in 2023, according to the WSJ. “Instead, they love their dogs and carry them around. They don’t get married, and they don’t have children.”  

Given the long-term economic ramifications of an aging and shrinking population, the also childless and dog-owning South Korea President Yoon Suk Yeol declared the phenomenon a “demographic national emergency.” 

“The birth strike is women’s revenge on a society that puts impossible burdens on us and doesn’t respect us,” Jiny Kim, an office worker in her thirties, told the New York Times. Indeed, there are larger societal issues at play to which politicians seemingly turn a blind eye.

Low birth rates have become a conservative talking point, not just in South Korea. The United States, too, faces a steadily declining birth rate, which Elon Musk has taken an interest in along with Republican Vice Presidential candidate JD Vance. Vance belittled Vice President Kamala Harris and Democrats, calling them “childless cat ladies.”

But politicians might as well be shaking their fists at the sky, as long as they continue to shirk the actual root of falling birth rates. Experts have diagnosed the issue as the fallout from the skyrocketing cost of raising children, bleak labor markets, and the sexism rooted in these environments that leads to the motherhood penalty. South Korean women cited financial and cultural barriers as reasons for not having children, explaining to the BBC that one major fear is career consequences for taking time off from work. 

Meanwhile, pets simply cost less than children, especially in countries like the U.S. and South Korea where the price tag for private or higher education is exorbitant. The pet industry, therefore, booms as young adults are barred from affording a family.

South Korea’s former gender equality minister, Chung Hyun-back, pointed to the country’s “patriarchal culture” as one of the major obstacles to her goal of increasing the fertility rate. She explained to the New York Times that she, too, has no children, in order to focus on her career. 

The workplace culture certainly isn’t helping matters, as economist Lyman Stone explained to NPR in 2023. 

“There’s a sense [in South Korea] that, particularly for men but increasingly for women as well, your contribution in the office is really what makes you a person of status and standing in society, even more than in America,” said Stone. The intense work culture likely sharpens for women in the workplace, who hold fewer leadership positions and struggle to climb the corporate ladder.

And it’s not just sexism that pervades the workplace and depresses fertility rates, it’s also the dating world. Across the globe, studies have shown that Gen Z men and women have begun to lean across different spectrums, with Gen Z men becoming more conservative. It’s led to some offshoots calling off heterosexual dating entirely, taking form as the more radical 4B movement in South Korea.

“It’s hard to find a datable man in Korea—one who will share the chores and the childcare equally,” Yejin, a woman in her thirties, told the BBC. “And women who have babies alone are not judged kindly.”

Woof.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Current price of Bitcoin for June 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 1, 2026
By Joseph HostetlerJune 1, 2026
34 minutes ago
Current price of Ethereum for June 1, 2026
Personal FinanceEthereum
Current price of Ethereum for June 1, 2026
By Joseph HostetlerJune 1, 2026
34 minutes ago
Top CD rates from major banks June 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 1, 2026
40 minutes ago
Current price of oil as of June 1, 2026
Personal FinanceOil
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
50 minutes ago
Current price of silver as of Monday, June 1, 2026
Personal Financesilver
Current price of silver as of Monday, June 1, 2026
By Joseph HostetlerJune 1, 2026
1 hour ago
Top CD rates today, June 1, 2026: Lock in up to up to 4.30%
Personal FinanceBanks
Top CD rates today, June 1, 2026: Lock in up to up to 4.30%
By Glen Luke FlanaganJune 1, 2026
3 hours ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
1 day ago
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
Investing
If Elon Musk merges SpaceX with Tesla he'll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
1 day ago
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
Future of Work
When loyalty is rewarded: Top earners who stay in their jobs get much larger pay increases than those who switch
By Jacqueline MunisMay 30, 2026
2 days ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
2 days ago
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
Success
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
3 days ago
A rare 'super' El Niño is looking more likely. Here’s what to expect
Environment
A rare 'super' El Niño is looking more likely. Here’s what to expect
By Brian K. Sullivan and BloombergMay 31, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.