The 2024 U.S. Executive Compensation and Benefits Trends Report was released this morning by property and casualty broker and benefits consultant, NFP, an Aon company. Eighty-seven percent of survey respondents say they cannot afford to lose key executives, according to the findings.

A big reason why is these highly compensated executives drive the strategic vision for the organization, Tony Greene, president of the executive benefits division of NFP, told me. Companies are recognizing a link between well-designed executive compensation packages and overall organizational performance, Greene said.

And key executives are very expensive to replace, he added. NFP estimates that it costs between 200% and 400% for each hundred thousand dollars of compensation to replace a highly compensated employee, Greene said. “For example, if you lose one of these executives that makes $200,000 a year, organizationally, you’re looking at a $400,000 to $800,000 impact on your company while you’re trying to replace that person,” he said. 

The research also found that nearly half (44%) of executives are demanding more from their benefits plans and offerings, according to NFP’s database and a survey of 209 executive benefits decision-makers.  

I’ve been reporting on CFO turnover and how companies are vying for finance chiefs. “The baby boomers are retiring,” Greene said. “That’s one of the reasons there’s a scarcity of CFOs.” And post-pandemic, especially at senior levels, there are more remote opportunities across geographies, which has increased the number of opportunities for top performers. Some executives are telling prospective companies, “I had this benefit, or this type of package, from my prior company, I want it here,” Greene said. “People know that there’s more out there that they can get,” he said.

Starbucks is an example of how luring a top chief executive from another company can be expensive. Last month, the company announced it would offer new CEO Brian Niccol about $113 million in total compensation including a $10 million sign-on bonus and a $75 million equity grant, Fortune’s Amanda Gerut reported. And that’s on top of Niccol’s annual $1.6 million salary and an annual cash bonus that could range from $3.6 million to $7.2 million, depending on Niccol’s performance. Niccol also won’t be required to relocate to the company’s headquarters in Seattle.

A private company Greene has worked with for a few years said their key executives are getting poached. This year, the company said to him, “What can we do to hang on to them?” he said.

Mechanisms like performance-based incentives (90%), supplemental executive life insurance (59%), and fringe benefits like first-class air travel (51%) have shown to have a positive impact on executive benefit plan success, according to the report. And 82% of companies stated that offering nonqualified deferred compensation plans, typically targeting employees earning $150,000 and above, has had a positive impact as well, Greene said. Most Fortune 500 companies are likely to offer this option, with mid-market companies increasingly doing so, he said. 

Sheryl Estrada
sheryl.estrada@fortune.com

Upcoming Event: The Fortune CFO collaborative will meet on Sept. 26 in Washington, D.C. from 6:15–9 p.m. The topic of the event, held in collaboration with Workday and Deloitte, is “Strengthening the CFO-CISO Alliance.” Join me and Fortune Executive Editorial Director Diane Brady who will interview J. Michael Daniel, President and CEO of Cyber Threat Alliance and Former Cybersecurity Coordinator, White House Executive Office. In this conversation, Daniel will discuss how CFOs and CISOs can collaborate more effectively to educate their organizations on the changing threat environment, build internal alliances, and enhance existing cybersecurity models to mitigate risk and maintain financial security.

To apply, please send an email to: CFOcollaborative@fortune.com

Leaderboard

Gabriel Millan was named CFO for Mars Petcare, the largest business segment of Mars Incorporated. Millan, who has over 25 years of experience in Fortune 500/FTSE 100 companies across consumer goods and life sciences, will be joining the Mars Petcare Leadership Team and global Finance Leadership Team. He joins from GSK where he was SVP, Commercial CFO. 

Ashim Gupta, CFO at UiPath (NYSE: PATH), an automation and AI software company, has taken on an expanded role as chief operating officer. Gupta has been with UiPath since February 2018, joining as chief customer success officer before moving into the CFO role in late 2019. Before joining UiPath, Gupta spent nearly two decades at GE in various finance capacities. 

Big Deal

“The Disruption Dilemma: KPMG Survey on Private and Recent IPO Company Outlook,” is a private markets survey of over 600 financial leaders of private and recently public (PE-,VC-, and family office-backed) companies. Nearly 90% of leaders show strong optimism about their future growth prospects. In addition, 72% say they feel prepared to capitalize on major growth opportunities today.

Companies are prioritizing AI, especially recent IPOs, with leaders reporting that AI’s importance will grow over the medium term, according to KPMG. But companies are split on whether AI is “a game-changer or a leveler of the playing field.”

“Private company risks, including cybersecurity, the ethical use and deployment of AI, and increasing energy costs, are directly connected to this AI focus, elevating the need for trust,” Scott Flynn, KPMG US Vice Chair, Audit, said in a statement.

Going deeper

“How Gen AI Could Trigger the Next CrowdStrike Catastrophe,” a report in Wharton’s business journal, highlights an op-ed by Sarah Hammer, an executive director leading financial technology initiatives at the Wharton School. Left unguarded, generative AI can spread misinformation and enable attackers to commit new crimes, according to Hammer. “Addressing these evolving threats also requires companies to make data governance an integral part of their DNA, encompassing crucial aspects such as data security, architecture, and integration,” she writes. 

Overheard

“The difference between a ‘unicorn’—a startup that achieves a billion-dollar valuation—and a ‘unicorpse’—one that secured massive investments only to stumble when growth stagnated—often hinges on one crucial factor: people.”

—Chris O’Neill, the CEO of GrowthLoop, writes in a Fortune opinion piece titled, “I’ve led multiple tech businesses. This is the biggest mistake startup leaders make.” O’Neill has also served as the CEO of Evernote and as managing director of Google Canada, among other roles.