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Target’s CFO and COO keen to wear just one hat as search for new finance chief continues

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
August 22, 2024, 7:03 AM ET
Michael Fiddelke became chief operating officer at Target in February.
Michael Fiddelke became chief operating officer at Target in February. Getty Images

Good morning. Target still hasn’t identified its next CFO. But both the CEO and current finance chief are looking forward to getting a person in that seat. 

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Michael Fiddelke, who has served as CFO at Target since Nov. 1, 2019, was named chief operating officer, effective Feb. 4. Until his replacement is named, Fiddelke is continuing to serve as CFO. During Target’s Q2 earnings call on Wednesday, CEO Brian Cornell noted that the company announced in January that Fiddelke would move into the “pivotal” role of COO. 

“Michael took on the CFO role just before the pandemic, and he’s done an outstanding job leading the company through a period of unprecedented growth and volatility,” he said. The search for Fiddelke’s replacement as CFO is ongoing, Cornell said. “I share Michael’s excitement for the time when he is able to fully focus on his new role leading all of our operational functions.”

Fiddelke acknowledged on the call that he’s “temporarily wearing two hats.” 

He added, “While I’m looking forward to the day when I’m only wearing the COO hat, I’m privileged to be surrounded by exceptionally talented leaders and teams that are operating with a guest-first long-term focus that’s fueling our results.”

Second quarter comparable sales, from stores and digital channels, grew 2% year over year. This increase was at the high end of Target’s expectations. That’s also an improvement from Q1 when sales declined 3.7%. Total net earnings for the quarter were $1.1 billion, up from $835 million the same time last year. And total revenues increased 3% year over year to $25.45 billion from $24.77 billion. Second-quarter growth was driven entirely by traffic in stores and digital channels, with double-digit growth in same-day delivery services, according to Cornell.

For the full year, the company has now raised its guidance range for EPS to $9 to $9.70 from $8.60 to $9.60. Its stock price soared on Wednesday, and was up about 11% at market close.

‘A deep understanding of the industry’s challenges’

The new CFO will play a major role in keeping up this momentum. Target is “highly regarded” and should not have any issues attracting top talent, Shawn Cole, president and founding partner of Cowen Partners, a C-suite-focused executive search firm, told me. The average CFO search lasts approximately six to nine months, Cole said. But he doesn’t think it will take Target nine months to secure a new finance chief.

The company’s ideal CFO would bring extensive experience in retail finance, with a deep understanding of the industry’s challenges, such as low margins, high inventory turnover, and supply chain complexities, Cole said. A candidate with experience in senior financial roles at large, omni-channel retailers with e-commerce exposure, would also be desirable to the board, as well as possessing a proven track record in optimizing costs, improving supply chain efficiency, and managing substantial budgets, he said.

“Experience in leading financial strategy through transformation, including digital innovation and market expansion, is essential,” Cole said. And the ability to align financial strategy with operational goals is key as well, he said.

In May, Target announced it would lower prices on 5,000 frequently purchased items. Target “routinely adjusts its prices to ensure it is competitive within the markets it does business,” the company stated in May. In an interview with CNBC on Wednesday, Cornell was asked if Target or its competitors benefit from price gouging in reference to Vice President and Democratic nominee for President Kamala Harris’ proposed first-ever federal ban on “corporate price-gouging in the food and grocery industries.” “We’re in a penny business,” Cornell told CNBC, indicating the small profit margins in the retail industry, compared with other industries like tech. 

Fiddelke has been with Target for 20 years, first starting as an intern, and he’s held roles spanning across the business. As the COO, he said on the earnings call that the operations team is focused on reinforcing retail fundamentals “following an extended period of unprecedented volatility that began more than four years ago.” 

Sheryl Estrada
sheryl.estrada@fortune.com

The following sections of CFO Daily were curated by Greg McKenna.

Leaderboard

Cameron Jones was appointed CFO of the NBA Players Association, Bloomberg reported. Jones arrives from video creation platform Storyblocks, where he served as CFO. He previously was CFO of Megaphone, an audio and podcasting business owned by Spotify, and has worked at NPR and the Washington Post.

Josh Baugher was promoted to CFO of Argan (NYSE: AGX), an energy services company, effective Sept. 15. He will succeed Richard H. Deily, who is retiring after 17 years with the company. Baugher has served as a VP and corporate controller for Argan since 2022 and previously oversaw financial reporting and technical accounting at Charles River Associates, an international consulting firm.

Big Deal

As the 2024 election draws nearer, only 38% of Americans believe businesses should generally take public stances, according to a new Gallup poll. Support for hearing from businesses on current events has declined across nearly all age groups, genders, races and partisan groups over the past two years.

Not all issues are created equal. Narrow majorities of U.S. adults want businesses to comment on climate change (54%), mental health (53%), and diversity, equity, and inclusion (53%). That’s not the case for some of the most divisive topics heading into November, including gun laws (32%), immigration policy (31%), international conflicts (24%), abortion (20%), and the candidates themselves (17%).

Going deeper

How We Can Harness AI to Fulfill Our Potential is a new report in Wharton’s business journal. Visiting scholar Cornelia Walther discusses the four assets to protect your personal agency and critical thinking skills as AI becomes a bigger part of our lives.

Overheard

“Today’s BLS report indicating, on a preliminary basis, that labor market strength is weaker than projected by monthly reports, helps underpin the futures market assessment that the Fed will cut rates when it meets on Sept. 18.”

—Quincy Krosby, chief global strategist at LPL Financial, told Fortune via email after the Bureau of Labor Statistics revealed the U.S. economy created 819,000 fewer jobs than previously reported between March 2023 and March 2024.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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