Disney’s streaming services are about to cost more.
The entertainment giant announced plans Tuesday to hike the price of all three of its offerings—Disney+, Hulu, and ESPN+. Starting Oct. 17, Disney+ will cost $2 more per month in the U.S. for both the ad-free and ad-supported plans. Disney+ with ads will cost $9.99, up from $7.99. The ad-free option will jump from $13.99 to $15.99 per month.
Hulu, meanwhile, will bump the price of its ad-supported plan from $7.99 to $9.99 per month, while the ad-free version will see a $1 monthly increase to $18.99. ESPN+ will jump to $11.99 per month, a $1 increase.
The price increase will mean the ad-free version of Disney+ has more than doubled its monthly cost in less than five years. Disney says it does plan to add new features with the price hike, however. Disney+ subscribers will have access to ABC News Live and a playlist of content for preschool-aged children, including Sofia the First and Minnie’s Bow-Toons.
The price increases come on the heels of Disney reporting its first-ever streaming profit. The company on Wednesday announced its streaming unit had operating income of $47 million on $6.38 billion in revenue in its third fiscal quarter. That’s not much, but it’s an important turnaround, as Disney has lost over $11 billion in streaming services since launching the division.
Overall, the company reported a profit of $2.62 billion.
Disney has also recently announced a streaming super-bundle with Warner Bros. Discovery, allowing customers to get Disney+, Hulu, and Max for a single subscription. That will be priced at $16.99 per month with ads and $29.99 per month without ads.
