• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Current price of oil as of July 6, 2026

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Current price of oil as of July 6, 2026
NewslettersFortune Archives

Fortune Archives: A dispatch from the banana wars

By
Indrani Sen
Indrani Sen
Senior Editor, Features
Down Arrow Button Icon
By
Indrani Sen
Indrani Sen
Senior Editor, Features
Down Arrow Button Icon
August 4, 2024, 7:00 AM ET
A United Fruit Company official looks over some bunches of bananas to determine which are fit for market in Honduras.
A United Fruit Company official looks over some bunches of bananas to determine which are fit for market in Honduras.AP Photo
Add Fortune on Google for similar content.

This essay originally published in the Sunday, Aug. 4, 2024 edition of the Fortune Archives newsletter.

If journalism is “the first draft of history,” then the account in Fortune’s March 1933 edition of how an American banana company planned and executed a revolution to install a friendly dictator in Honduras is a particularly colorful first draft.

The magazine’s multipart exploration of the history of the United Fruit Company—the precursor to the Chiquita corporation—takes us to a brothel in New Orleans in 1910, where, we’re told, “Champagne corks popped in the smoked-filled air, the piano played incessantly, and Madame Evans’ house guests shrieked with laughter as the playful gentlemen pinched their sterns.” 

Those “playful gentlemen” included three men who were preparing for a brutal adventure: General Manuel Bonilla, ex-president of Honduras; General Lee Christmas, a “famous soldier of fortune”; and his lieutenant Guy “Machine Gun” Molony. 

Sometime after 2 a.m., the men finished their revelries: “‘Well, compadre,’ said Lee Christmas to Manuel Bonilla, ‘this here’s the first time I’ve ever heard tell of anybody going from a whorehouse to a White House. Let’s be on our way.’”

And with that, the three men set off, taking a cruiser across Lake Pontchartrain to the waiting yacht the Hornet, which had been retrofitted for war and armed to the hilt. They were backed by fruit tycoon Samuel “Banana King” Zemurray, then the owner of the Cuyamel Fruit Co. (and later the president of the United Fruit Company), who was eager to halt a treaty in the works between Honduras and the U.S. Zemurray was building a railroad to carry fruit from the fertile banana fields on the north coast of the country, where he would go on to make an enormous fortune. Under the treaty, American bankers would offer the country financing, with the debt to be paid out of customs duties—but Zemurray didn’t want to pay duties on the building materials and equipment he was importing.

Everything went as planned: The ragtag group on the Hornet shot their way through Honduran port defenses to the capital city of Tegucigalpa, which fell without a battle, and reinstalled Bonilla as president. Bonilla gave Zemurray whatever concessions he asked for—“and didn’t charge him a penny.” And so, Fortune reported, “[t]hat revolution saved Honduras from the bankers and left it free to be conquered by the fruit companies.”

Much has been written since about the dark history of exploitation, violence, political repression, and environmental degradation that the United Fruit Company visited upon Honduras and several other countries in the region—including a slew of books, some by historians and and some by novelists. 

The Nobel-awarded poet, diplomat, and politician Pablo Neruda described the legacy of the company in stark terms in his poem “United Fruit Co.”: “It rebaptized these countries / Banana Republics, / and over the sleeping dead, / over the unquiet heroes / who won greatness, / liberty, and banners, / it established an opera buffa: / it abolished free will, / gave out imperial crowns, encouraged envy, attracted / the dictatorship of flies.”

This is the web version of the Fortune Archives newsletter, which unearths the Fortune stories that have had a lasting impact on business and culture between 1930 and today. Subscribe to receive it for free in your inbox every Sunday morning.

About the Author
By Indrani SenSenior Editor, Features

Indrani Sen is a senior editor at Fortune, overseeing features and magazine stories. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Palantir CEO Alex Karp with his arms outstretched while making a point on stage.
NewslettersEye on AI
Palantir CEO Alex Karp is wrong about the threat Anthropic and OpenAI pose to most enterprises. That doesn’t mean he doesn’t have something to lose
By Jeremy KahnJuly 7, 2026
2 hours ago
Xbox CEO Asha Sharma at Fortune Brainstorm Tech 2026 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersMPW Daily
How Microsoft’s new Xbox chief is resetting one of the company’s most iconic brands
By Emma HinchliffeJuly 7, 2026
6 hours ago
Xbox CEO Asha Sharma at Fortune Brainstorm Tech 2026 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Microsoft’s Xbox will cut 3,200 jobs and divest five studios
By Andrew NuscaJuly 7, 2026
10 hours ago
OPEC+ to pump more oil as market fears shift from shortage to glut 
NewslettersFortune Gulf Brief
OPEC+ to pump more oil as market fears shift from shortage to glut 
By Melissa HancockJuly 7, 2026
11 hours ago
World Cup fever is real. This CEO is betting it’s not fleeting
NewslettersCEO Daily
World Cup fever is real. This CEO is betting it’s not fleeting
By Diane BradyJuly 7, 2026
11 hours ago
Taylor Swift’s wedding proves her biggest economic force is still her fans
NewslettersMPW Daily
Taylor Swift’s wedding proves her biggest economic force is still her fans
By Emma HinchliffeJuly 6, 2026
1 day ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
23 hours ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.