• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessWealth

Elon Musk says society will ‘crumble’ if people don’t have more children—but even DINKs don’t want to splash out on childcare

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
July 31, 2024, 10:49 AM ET
61% of DINKs—that is, “double income, no kids”—said they could comfortably afford children, but that’s not how they want to spend their money. 
61% of DINKs—that is, “double income, no kids”—said they could comfortably afford children, but that’s not how they want to spend their money. Klaus Vedfelt—Getty Images

Elon Musk says society will “crumble” if people don’t have more children. Unfortunately for him, the number of people who don’t want to be parents is only growing. Even DINKs—that’s “double income, no kids”—who have the means to raise children are turning up their noses at the idea.

Recommended Video

MarketWatch Guides surveyed 1,000 DINKs and found the current climate (read: political unrest, global warming, multiple wars) is putting couples off procreating.

Nearly a third of DINKs admitted they are childless because the world is too dangerous to raise a child. Meanwhile, around 20% of female respondents cited concerns over reproductive-rights legislation. 

But most of all, having children is too much of a money drain for young couples right now.

With stubbornly high inflation, sky-high property prices, and stagnating wages, the cost of living was cited as the top reason among DINKs for not wanting to raise a family.

Nearly 90% of DINKs said raising a child today is more expensive than it has been in the past.

However, don’t be fooled into thinking that poor DINKs want to have children, but their salaries won’t stretch to cover baby food, nappies, and nursery fees. 

In fact, 61% of DINKs said they could comfortably afford children—that’s just not how they want to spend their money. 

While around 40% lamented that it would prevent them from living the life they want, the same percentage said they’d rather prioritize building wealth.

Plus, with no children to provide for, they’re using that extra cash to travel the world, spoil their fur babies, and take an early retirement instead.

The steep price of parenthood 

Despite statistically earning around $9,000 more each year, couples with children end up with less money in their pockets each month than their childless counterparts, because childcare is that expensive. 

Simply put, the cost of the lavish lifestyle that may come with being a DINK doesn’t compare with the financial burden that comes with having children.

MarketWatch Guides estimates that couples with children are missing out on saving around $500 a month. While DINK couples squirrel away $908 each month—in addition to the cash they’re splashing on themselves instead of their offspring—couples with kids manage to save just $413.

Separate research highlights that childcare alone—which averages around $10,600 per child, per year—eats up around a quarter of parents’ household income. And that’s without taking into account other considerations, such as needing a bigger property and having more mouths to feed.

Shockingly, the money drain that is having kids equates to around $70,000 in total, the Fed’s research suggests. Meanwhile, the toll for women who choose to become mothers is in the region of $500,000.

It’s no wonder that only 23% of DINKs stress about a lack of income, according to MarketWatch Guides. Nearly half of parents do.

Instead of stressing about their finances, nearly half of DINKs are looking forward to enjoying an early retirement thanks to their child-free status.

So, the solution for CEOs like Elon Musk who are worried the world’s rapidly declining birth rate is “one of the biggest risks to civilization”? Incentivize parenthood.

Take the South Korean construction company Booyoung Group, for example: It’s dishing out a $75,000 bonus to both male and female workers each time they have a baby, as well as footing the bill for larger families’ rent.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Jon Gray, Blackstone
SuccessCareers
Blackstone COO Jon Gray predicts ‘huge boom’ in blue-collar jobs—his own data center company is hiring 30,000 new roles
By Preston ForeMay 14, 2026
4 hours ago
fulfilled
Healthaging
Half of older Americans are unfulfilled. Their doctors can’t see it
By Nick LichtenbergMay 14, 2026
7 hours ago
newman
Commentaryphilanthropy
Newman’s Own CEO on steward ownership: succession when you don’t want to sell
By Alex AmouyelMay 14, 2026
7 hours ago
Young woman walking dogs and using smartphone in urban neighborhood
EconomyInflation
Business formations hit all-time high as ‘under-employed’ Americans turn to side hustles to make ends meet
By Eleanor PringleMay 14, 2026
8 hours ago
Male CEO looking out a window in a large office.
C-SuiteJobs
Job-hopping is now the fastest path to becoming a CEO—and company loyalty may actually hold you back
By Tristan BoveMay 14, 2026
13 hours ago
Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
SuccessThe Interview Playbook
Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
13 hours ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
13 hours ago
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.