• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
Financefarming

California farmers are signing up in droves to get paid to give up their water rights for 2 months because their summer crop prices are so low

By
Amy Taxin
Amy Taxin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Amy Taxin
Amy Taxin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 25, 2024, 5:20 AM ET
Tom Brundy looks over a field in preparation for planting at his farm on Feb. 28, 2023, near Calexico, Calif.
Tom Brundy looks over a field in preparation for planting at his farm on Feb. 28, 2023, near Calexico, Calif. Gregory Bull—AP
Add Fortune on Google for similar content.

A plan to help shore up the depleted Colorado River by cutting off water to alfalfa fields in California’s crop-rich Imperial Valley is finding support from the farmers who grow it.

Recommended Video

The Imperial Irrigation District — the biggest user of water from the 1,450-mile (2,334-kilometer) river — has offered to pay farmers to shut off irrigation to forage crops including alfalfa for up to 60 days during the peak of the sweltering summer. While farmers often balk at the idea of letting fields lie fallow, at least 80% of properties eligible for the new program have been signed up to participate, said Tina Shields, the district’s water department manager.

“We don’t like to do fallowing down here,” Shields said. “They’re making business decisions.”

The move comes as farmers of alfalfa and other crops that feed cattle have seen the price of hay plummet amid rising supply. For many, that means a summer crop of alfalfa could bring in less in revenue than the $300 in federal funding per acre-foot of water that the water district is willing to fork over if they simply stop watering it, experts said.

From California to Arkansas, farmers have reported a stellar year for hay and many are scrambling to find buyers or deciding whether it’s worth paying to store it, said Sue Arnold, executive director of the Ohio-based National Hay Association.

“They have a lot more hay than they typically have this time of year so their barns are full,” she said of the organization’s members. “They’re scared, ‘I am going to have all this inventory.’”

Hay exporters are struggling with the strong U.S. dollar and some overseas markets are willing to take a lower quality product than the top notch hay grown in the United States, especially in the Imperial Valley, Arnold said.

The idea to pay the farmers to halt irrigation arose last year as part of an agreement among Arizona, Nevada and California to aid the dwindling Colorado River, which provides water to 40 million people in seven U.S. states, parts of Mexico and more than two dozen Native American tribes — and saw water levels decline during a punishing drought.

Under the plan, the federal government agreed to spend $1.2 billion for users to temporarily scale back their water use. The goal was to conserve an additional 3 million acre-feet of water through 2026 — with more than half of those cuts coming from California — when current guidelines for how the river is shared expire.

The Imperial Irrigation District, which is California’s biggest user of Colorado River water, drafted the voluntary program for farmers to temporarily stop watering Alfalfa, Bermuda grass, or Klein grass in the summer — crops that can withstand going dry for a short while. The idea is to do so when yields are already down in summer, more water is required and dairies tend to keep their number of head low.

The district had proposed to roll out the program in the spring but faced delays over environmental concerns including the fate of the tiny, endangered desert pupfish, which thrives on irrigation runoff. Environmental approvals are still pending but the district opted to sign up takers for the program now to save time, Shields said.

So far, the program has applications from about 170 different businesses covering nearly 160,000 acres (64,750 hectares) of fields, which could conserve about 215,000 acre feet of water, she said.

Trevor Tagg, a hay farmer in the Imperial Valley, is among many opting for the program. He said alfalfa prices have plummeted in the past two years as supply has risen and farmers are left with little choice but to keep growing on fields hoping that prices rise in the future. He said he and many others sat down and did the math — what the water district is offering is a better shot than what he can get cutting the crop right now.

A couple of years ago, he said a ton of hay could command $400 but might now only fetch $100.

“The pendulum is swinging really hard,” he said. “Things have been really tough. You are seeing farms on the brink of bankruptcy — many, many of them.”

Tough times force farmers to make difficult choices and turning off the water for a month or two is seen as a better option than fallowing fields for longer and walloping the local economy, where equipment suppliers and local restaurants also depend on farming for their livelihoods. About a quarter of Imperial County’s farm production comes from field crops, according to a county agricultural report.

“It keeps us farming for another day,” Tagg said. “It supports the river, it supports Lake Mead. It supports everything we’re trying to do.”

“It’s not perfect for anybody,” he said.

About the Authors
By Amy Taxin
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
26 minutes ago
Members of KAIO and Mubadala Capital stand side by side smiling at the camera.
CryptoCoinbase
Coinbase invests in tokenized version of Abu Dhabi’s sovereign wealth fund 
By Camila Grigera NaónJuly 23, 2026
46 minutes ago
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
Startups & VentureTerm Sheet
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
By Nicholas GordonJuly 23, 2026
57 minutes ago
mm
CommentaryLeadership
Michael Muthukrishna: The ‘lone genius’ myth is wrong and it’s holding back your business
By Michael MuthukrishnaJuly 23, 2026
1 hour ago
glp
Commentaryobesity
The GLP-1 paradox: too expensive to cover, too effective to cut
By Bryan Sivak and Elina OnitskanskyJuly 23, 2026
1 hour ago
President Donald Trump makes a statement on the census with Secretary of Commerce Wilbur Ross (L) in the Rose Garden of the White House on July 11, 2019 in Washington, DC.
EconomyIran
Trump faces a Catch-22 on Iran because of midterms, says his former commerce secretary: Face inflation furor, or withdraw and look weak
By Eleanor PringleJuly 23, 2026
2 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
20 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
2 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
17 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.