• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game

3

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

1

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats

2

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game

3

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Lifestyleboard games

Scrabble, the famous game about clever word play, redesigned itself to be ‘for anyone who finds word games intimidating’

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
April 9, 2024, 5:18 PM ET
Scrabble
This photo provided by Mattel shows the new version of the board game Scrabble, that includes a new version called Scrabble Together. Mattel via AP
Add Fortune on Google for similar content.

Scrabble is getting a bit of a makeover, at least in Europe.

Recommended Video

Mattel has unveiled a double-sided board that features both the classic word-building game and Scrabble Together, a new rendition designed to be accessible “for anyone who finds word games intimidating.”

This new version, which is now available across Europe, is advertised as being more team-oriented and quicker to play. The update marks the first significant change to Scrabble’s board in more than 75 years, Mattel said Tuesday.

“We want to ensure the game continues to be inclusive for all players,” Ray Adler, vice president and global head of games at Mattel said in a prepared statement, noting that consumers will still be able to choose between the classic game and new version.

Seeking to expand their reach, toy companies have rolled out alternative or simplified ways to play board games for years, ranging from “junior” editions made for younger children to multiple sets of instructions that players can opt into for increasing difficulty.

Scrabble Together is marketed toward players of all ages. Jim Silver, a toy-industry expert and CEO of review site TTPM, said the double-sided board is a smart approach because it allows players to switch from one mode to another as they wish.

Mattel’s announcement was also accompanied by a survey that offered a glimpse into some of the ways British consumers have previously tackled classic Scrabble. London-based market researcher Opinion Matters found that 75% of U.K. adults aged 25 to 34 have searched a word when playing the board-and-tile game to check if it’s real. And almost half (49%) reported trying to make up a new word in hopes of winning.

Whether the new version will expand beyond Europe one day remains to be seen. While Mattel, which is based in El Segundo, California, owns the rights to Scrabble around much of the world, Hasbro licenses the game in the U.S., for example.

“Mattel and Hasbro have worked separately to develop different versions of Scrabble every year,” Silver said. As a result, some versions are only available in certain countries, creating a “interesting dynamic” for avid fans of the game, he added.

A spokesperson for Hasbro, which is based in Pawtucket, Rhode Island, confirmed to The Associated Press via email Tuesday that the company currently has no plans to roll out the European updates to Scrabble in the U.S.

Scrabble’s origins date back to 1931, when American architect Alfred Mosher Butts invented the game’s forerunner. Scrabble’s original name was “Lexiko,” according to a Mattel factsheet, and before officially getting the Scrabble title and trademark in 1948, Butts’ creation was also called “Criss-Crosswords,” “It” and “Alph.”

Today, Scrabble is produced in 28 different languages. More than 165 million games have been sold in 120 countries around the world since 1948, according to Mattel, with an average of 1.5 million games sold globally each year.

Beyond the decades-old Scrabble fanbase, other word games have skyrocketed in popularity in recent years, including Bananagrams and online guessing game Wordle.

About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Lifestyle

f
LawCongress
RFK says he found Fauci’s diary in government archives as Fauci invokes the Fifth Amendment over 100 times
By Lauran Neergaard, Ali Swenson and The Associated PressJuly 29, 2026
8 minutes ago
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
SuccessWealth
Millionaires are leaving the U.K. in droves thanks to tax hikes—but the CEO of $1 billion tax platform says it’s their ‘social responsibility’ to stay
By Orianna Rosa RoyleJuly 29, 2026
7 hours ago
milk
HealthGrocery
California is banning ‘sell-by’ dates in grocery stores, but they’re pretty much made up anyway
By Olga R. Rodriguez and The Associated PressJuly 29, 2026
8 hours ago
f
North AmericaCongress
Fauci’s diary shows he thought Covid could be man-made. Now he’s telling Congress it was ‘molecularly impossible’
By Lauran Neergaard, Ali Swenson and The Associated PressJuly 29, 2026
8 hours ago
boehly
Arts & EntertainmentLawsuit
Lawsuit: Penske and Boehly staged Golden Globes boycott to buy it cheap
By Andrew Dalton and The Associated PressJuly 29, 2026
9 hours ago
norah
Arts & EntertainmentMedia
60 Minutes hires new lineup including Ross Douthat, Norah O’Donnell
By Jocelyn Noveck and The Associated PressJuly 29, 2026
9 hours ago

Most Popular

eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
1 day ago
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
C-Suite
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
By Sarah GlodekJuly 29, 2026
15 hours ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
7 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
4 days ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
6 hours ago
Current price of oil as of July 28, 2026
Personal Finance
Current price of oil as of July 28, 2026
By Joseph HostetlerJuly 28, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.