• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
FinanceReal Estate

The housing market is set to get even better for sellers and even worse for buyers, says real estate expert with billions of dollars in transactions

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
April 2, 2024, 11:50 AM ET
Artistic rendering of a single-family home cut on the diagonal
A housing market split in two.Photo illustration by Fortune; original photo by Getty Images
Add Fortune on Google for similar content.

A bombshell hit the real estate industry with the National Association of Realtors’ recent $418 million settlement. The size of the crater is still taking shape.

Recommended Video

Some analysts have suggested that it could result in a 30% reduction to the $100 billion that Americans pay each year in commissions; others have suggested that home prices could drop. But what if it’s really, really bad for homebuyers, the people who need the most help amid an affordability crisis?  

“There are winners and losers here,” Mark Karlan, a lecturer in finance, real estate, and law at UCLA, told Fortune. “This isn’t an unequivocal win across the board.”

Karlan, who has participated in billions of dollars’ worth of real estate transactions, sees that 30% in savings hitting one side of the market heavier than another. “Sellers of the properties are probably going to be better off,” he said, since they’re bound to pay 3% of the home-sale price, instead of 6%, as before. However, there could still be situations where sellers are paying what was the standard if they want an optimal experience: Paying the buyer’s agent might mean they have a better chance at finding the best buyers, Karlan explained. Or maybe, if a seller is paying 3%, the seller’s agent will offer a buyer’s agent 1%. Even so, the percentage coming from the seller isn’t changing. Or sellers will simply pay their agent 2% and forget about the buyer’s agent. 

Things have been rough all around for the last year or so in the housing world, but sellers seem to have the upper hand because of how tight supply is. Prices haven’t dropped, and homes are still selling quickly, with lots of competition and multiple offers, generally. And those might sound like small numbers, but they’re not. If you were to sell your home for a million dollars on a 2% commission, that would be $20,000. Let’s say it’s a 6% commission, that would be $60,000. I don’t have to tell you how big of a difference that is. 

Now to buyers, who are really the losers in this scenario. “Before this settlement, it was absolutely understood that the fee, 5% or 6%, was paid by whom? Entirely by the seller, which meant the buyer paid how much? Zero,” Karlan said. The same math applies. If someone is purchasing a million-dollar home on a 2% commission, they’d pay their agent $20,000. In earlier circumstances, when you’d pay nothing, $20,000 is a lot. Not to mention, buying a home is already substantially more costly now than before the pandemic. And if people are already scrambling to come up with a down payment, and sometimes relying on the help of parents or other family members, it’s going to be extremely difficult to find more cash. And we’ll see buyers choose to go unrepresented, he said. 

That brings us to another loser: real estate agents and brokers. Lower commissions will translate to lower incomes, Karlan said, and that could mean fewer real estate professionals. “With less revenue coming into the business, a number of people are going to have to drop out,” he said. “They’re just not going to make a living.”

It’s important to note that the settlement still needs approval and wouldn’t take effect until this summer. Even so, it will take time for everyone to adapt, he explained. It’s not going to happen overnight. 

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Saudi Arabia takes center stage as oil hits $100 and the Iran war escalates amid Houthi attacks and nuclear expansion
EnergyDonald Trump
Saudi Arabia takes center stage as oil hits $100 and the Iran war escalates amid Houthi attacks and nuclear expansion
By Jordan BlumJuly 23, 2026
1 hour ago
California Republican’s awkward pitch: vote for me even if you hate Trump
BankingElections
California Republican’s awkward pitch: vote for me even if you hate Trump
By MIchael R. Blood and The Associated PressJuly 23, 2026
5 hours ago
z
EconomyElections
Democrats decide 2026 midterm elections are the perfect time for a civil war pitting socialists against moderates
By Jill Colvin and The Associated PressJuly 23, 2026
5 hours ago
police tape
North AmericaCrime
American homicides on track for lowest level in more than a century: ‘one of the most significant public safety developments in decades’
By Safiyah Riddle and The Associated PressJuly 23, 2026
5 hours ago
Photo of Speaker of the House Mike Johnson.
PoliticsCongress
The Republican-controlled House just passed a stock trading bill — that exempts Trump’s 3,600 Q1 trades
By Joey Cappelletti and The Associated PressJuly 23, 2026
5 hours ago
ford
EnergyAutos
Ford’s F-150 now doubles as a $1,100 home backup generator
By Alexa St. John and The Associated PressJuly 23, 2026
5 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.