• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles

Tesla has chance to ‘grow their market share even more’ thanks to EV startups faltering and legacy automakers focusing on hybrids

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
March 16, 2024, 8:14 PM ET
Tesla CEO Elon Musk.
Tesla CEO Elon Musk.Justin Sullivan/Getty Images

Tesla has had a rough 2024, with its shares down 34% year to date. But the electric-vehicle space in general is having a difficult time, and, relatively speaking, Elon Musk’s carmaker is sitting pretty, believes one industry observer. 

CFRA automotive analyst Garrett Nelson, speaking to Fox Business this week, noted that Tesla rival Fisker recently hired restructuring advisors amid talk of a possible bankruptcy. And major automakers, he added, are turning their focus more to hybrids—which give owners greater fuel efficiency without the range anxiety—as EV sales growth slows down. 

“That really opens up a lane for Tesla to grow their market share even more in the coming years,” Nelson said. 

While Musk’s carmaker faces challenges in China, where EV competition is intense, Nelson said, “we kind of view Tesla as the best house on a bad block in the Western market.” 

Another sign of that “bad block” was Tesla rival Rivian—amid doubts about its long-term prospects—recently announcing it would delay construction of a factory in Georgia and save money by instead building its upcoming new models at its existing plant in Illinois.

“There’s a lot of distress taking place in the EV industry,” Nelson said.

Of course, Tesla had its own existential struggles as an EV startup not so long ago. 

But Tesla today, Nelson said, “is a lot different than the company of three or four years ago. The company has an investment-grade balance sheet. They’re sitting on more than $29 billon of cash, hardly any debt.”

One thing that’s changed since then is Musk buying Twitter, now X, and going on to voice or amplify sometimes controversial positions on the platform.

On Thursday, Ross Gerber, CEO of Gerber Kawasaki Wealth & Investment Management, voiced frustration with Musk’s leadership and public behavior while speaking to Yahoo Finance.  

“The original story that I think most investors bought into with Tesla didn’t really include Elon and Twitter…For a long time, we all hoped that it really wouldn’t affect Tesla and the demand for its products,” Gerber said. “We all know that that has now happened. The demand for Tesla products is obviously lower. They’ve had to discount and do many things that hurt margins and returns and, ultimately, profits for Tesla.”

As for Nelson, when asked if Musk’s “erratic and compulsive behavior” had played a role in the stock’s decline, he answered, “Of course it does. The stock price reflects all available information regarding the company, including Musk’s behavior.” 

But, he argued, the pullback in Tesla share was overdue: “If you look, last year Tesla shares more than doubled, and so for the stock to have a 30% pullback or so is not all that surprising.” 

His firm has bought the dip, he said, with a target price of $275, up from $164 today.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

AsiaChina
What global executives need to ask about China in 2026
By Joe Ngai and Jeongmin SeongJanuary 11, 2026
2 hours ago
A smartphone displaying the app icon for Anthropic AI chatbot Claude displayed against a backdrop that also says "Claude."
AIAnthropic
Anthropic unveils Claude for Healthcare, expands life science features, and partners with HealthEx to let users connect medical records
By Jeremy KahnJanuary 11, 2026
3 hours ago
Investingtech stocks
Magnificent 7’s stock market dominance shows signs of cracking
By Jeran Wittenstein, Ryan Vlastelica and BloombergJanuary 11, 2026
3 hours ago
Eric Vaughan
AILayoffs
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he’d do it again
By Nick LichtenbergJanuary 11, 2026
6 hours ago
Elon Musk, wearing a suit, puts his knuckles together and looks upward.
TechElon Musk
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
7 hours ago
RetailRetail
Walmart teams with Alphabet for AI-assisted shopping on Gemini
By Jaewon Kang and BloombergJanuary 11, 2026
9 hours ago

Most Popular

placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
1 day ago
placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
5 days ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
2 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
6 hours ago
placeholder alt text
Success
L’Oreal exec tells Gen Z to be that person who grabs their manager’s coffee—instead of making you look junior, she says it can get you noticed
By Orianna Rosa RoyleJanuary 10, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.