• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBitcoin

Bitcoin ETF mania is boosting BlackRock and Fidelity, which together have captured 79% of inflows into ‘Newborn Nine’

By
Elijah Nicholson-Messmer
Elijah Nicholson-Messmer
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Elijah Nicholson-Messmer
Elijah Nicholson-Messmer
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 3, 2024, 11:36 AM ET
Samara Cohen, chief investment officer of ETF and Index Investments at Blackrock, in Times Square as Bitcoin Spot ETFs are launched on the Nasdaq Exchange on Jan. 11.
Samara Cohen, chief investment officer of ETF and Index Investments at Blackrock, in Times Square as Bitcoin Spot ETFs are launched on the Nasdaq Exchange on Jan. 11.Stephanie Keith—Getty Images

Bitcoin’s blistering rally produced record inflows into spot Bitcoin ETFs — and cemented the investor favorites in this new asset class.

BlackRock Inc.’s iShares Bitcoin Trust (IBIT) and Fidelity Investments’ Wise Origin Bitcoin Fund (FBTC) have captured 79% of total inflows into the “Newborn Nine” — a popular name for the group of new exchange-traded funds that invest directly in Bitcoin — since the US Securities and Exchange Commission approved the assets Jan. 10.

Four of the remaining seven funds have responded by cutting fees below those of the two leaders, according to a Bloomberg analysis of data from the funds’ websites. Valkyrie Investments nearly halved its fee to 0.25% from the 0.49% it imposed right before the SEC approval. Franklin Templeton now offers a sector-low 0.19% after slashing its initial management charge by 10 basis points. Only Bitwise has made no change.

Bitcoin has been on a tear this year, topping $63,000 as retail investors wary of missing out snapped up the new ETFs. With firms pushing to lock down market share in a burgeoning asset class, this bifurcation among fund managers looks set to continue.

“I expect further concentration among the top ETFs,” said Bryan Armour, director of passive strategies research at Morningstar Inc. “But others won’t go down without a fight. Fee wars should continue, which will keep pressure on the leaders to maintain their advantage.”

Grayscale Investment has taken a different approach since its Bitcoin trust converted to an ETF, choosing to maintain a management fee higher than its new rivals. Its fund (GBTC) has seen outflows of more than $8 billion since the launch, Bloomberg data show.

“The Grayscale team anticipated GBTC’s diverse shareholder base would engage in profit-taking and deploy investment strategies that would impact the Trust’s flows, and we are pleased that outflows stabilized over time,” a spokesperson for Grayscale said in a statement. “We expect GBTC will continue to be a primary capital markets risk transfer tool for Bitcoin.”

The selling has broadly eased, with daily outflows slowing to a daily average of $138 million in February from January’s $403 million. And Greyscale continues to be the biggest fund, with $26 billion of assets under management, compared to BlackRock’s $10 billion.

Meanwhile, there are signs that BlackRock is pulling ahead of Fidelity to dominate the sector.

The New York-based firm’s IBIT fund won $612 million of new investment on Feb. 28, the most for a single day since it launched, and it’s taken in the majority of new flows for most of last month.

The world’s biggest fund manager’s distribution network potentially offers investors better liquidity than most rivals, said Todd Sohn, an ETF and technical strategist at Strategas Securities.

“The flows and volumes to BlackRock’s product reflect their commitment to this asset class,” Sohn said. “I like to believe they realize it’s a ‘new’ portion of an investment portfolio and are there to provide the access investors may want.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Elijah Nicholson-Messmer
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Man in suit coat with hands gesturing
Investingtech stocks
Supermicro CEO insists ‘no one’ beyond indicted employees were involved in alleged $2.5 billion smuggling scheme
By Amanda GerutMay 5, 2026
26 minutes ago
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
CybersecuritySocial Media
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
By Catherina GioinoMay 5, 2026
6 hours ago
OpenAI cofounder and president Greg Brockman (left) and cofounder and CEO Sam Altman (right) dressed in suits and walking through the lobby of a court house.
NewslettersEye on AI
Musk’s court fight against OpenAI produces more heat than light on the control of advanced AI
By Jeremy KahnMay 5, 2026
7 hours ago
dimon, amodei
Cybersecuritycyber
Jamie Dimon and Dario Amodei sidestep question about whether the AI cyber ‘freakout’ is warranted
By Nick LichtenbergMay 5, 2026
7 hours ago
dario
Economydisruption
Dario Amodei spent last year warning of an AI white-collar bloodbath. Now he’s changing the narrative
By Nick LichtenbergMay 5, 2026
7 hours ago
Mark Zuckerberg
LawMeta
James Patterson, Biden publishers say Mark Zuckerberg ‘personally authorized’ copyright infringement in new lawsuit against Meta
By Hillel Italie and The Associated PressMay 5, 2026
8 hours ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
15 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
14 hours ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
2 days ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
13 hours ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.