• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
SuccessEducation

NCAA head warns that 95% of student athletes face extinction if colleges actually have to pay them as employees

By
Ben Nuckols
Ben Nuckols
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Ben Nuckols
Ben Nuckols
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 24, 2024, 10:50 AM ET
Charlie Baker
NCAA President Charlie Baker speaks to reporters Feb. 23, 2024, in Washington. Stephanie Scarbrough—AP Images
Add Fortune on Google for similar content.

NCAA President Charlie Baker said Friday that action by Congress was needed to protect what he described as the “95 percent” of athletes whose ability to play college sports would be endangered by a court ruling or regulatory decision declaring them as employees of their schools.

Recommended Video

Speaking to a small group of reporters near the NCAA’s Washington office, Baker was realistic but still hopeful about the prospect of Congress doing what it didn’t do despite persistent requests from his predecessor, Mark Emmert: granting the NCAA a limited antitrust exemption that would allow it to make rules safeguarding college sports without the constant threat of litigation.

His comments took on more urgency when a Tennessee judge ruled Friday that the NCAA could not block schools from using name, image and likeness (NIL) money to recruit athletes. Baker was informed of the ruling during his meeting with reporters and declined to comment. The NCAA said later in a statement that the ruling “will aggravate an already chaotic collegiate environment.”

Baker in December proposed creating a new tier of Division I that would allow the schools that make the most money from sports to pay their athletes. But he doesn’t want internal NCAA reforms or a court ruling to endanger sports at the vast majority of member schools. The NCAA is facing several lawsuits and a unionization effort at Dartmouth that could result in athletes getting classified as employees

The employment model would not work at historically Black colleges and universities, he said, or at Division II or III schools.

“You’re talking about 95 percent of colleges that probably spend somewhere between … $40 million and $5 million on college sports, and they lose money,” Baker said. “They don’t have TV contracts and nobody can look at their income statements or balance sheets and conclude there would be a way for them to make money.”

Baker, a former two-term Republican governor of Massachusetts whose tenure as NCAA president hits the one-year mark on March 1, said he was encouraged by his conversations with members of Congress who agree with him that something must be done to safeguard and standardize players’ NIL rights and ensure that the NCAA can give athletes more opportunities to make money.

“I think in the end, we are going to need Congress to do something,” Baker said. “Because people will draw a lot of conclusions from court decisions. And then there will be new ones.”

He said he took the long view on congressional action and wasn’t counting on getting a bill passed during an election year in which priorities of both parties, including funding for border security and Ukraine, have stalled.

“I completely accept the fact that in the grand scheme of all the things Congress is working on, this one is probably not at the top of the pile,” Baker said.

Baker added that the antitrust exemption he is seeking is far narrower than what the NCAA has asked for in the past.

The NCAA and the Power Five conferences are not just counting on Baker’s powers of persuasion to achieve their goals on Capitol Hill. They spent a combined $2,970,000 on lobbyists in 2023, shattering their previous record by more than $700,000, according to lobbying records reviewed by The Associated Press.

The spending increase was fueled mostly by the Atlantic Coast Conference, which increased its lobbying budget by more than $600,000 and became the first conference to top $1 million in lobbying expenditures in a year. The Southeastern Conference upped its spending by more than $200,000. The ACC and SEC more than made up for a decline in spending by the Pac-12, which imploded last year when all but two of its member schools announced their departure for other leagues.

Two senators who have sparred with the NCAA took a dim view of the association’s prospects for getting help from Congress.

“The NCAA has a well-established history of backroom deliberations that produce unfair punishments for athletes, coaches, and universities. Until the NCAA gets it act together, any ‘get out of jail free cards’ for them are dead on arrival in Congress,” Sen. Marsha Blackburn, R-Tenn., said in a statement to The Associated Press. “The NCAA has damaged its priorities in Congress by pursuing its unfounded accusations against schools like the University of Tennessee and handing down unfair punishments.”

Sen. Chris Murphy, D-Conn., pointed to the NCAA’s spending on lawyers and lobbyists to protect what he sees as an unsustainable status quo.

“Now that the courts and states are forcing them to start treating athletes fairly, the NCAA is spending even more on expensive lobbyists in an attempt to convince Congress that all of a sudden, college sports are broken,” Murphy said in a statement to the AP, urging the NCAA to “start negotiating directly with the athletes to come up with an entirely new model that gives them the pay and protections they have long deserved. Until the NCAA takes these basic steps, simply coming to Congress to bail them out is not a reasonable approach.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Ben Nuckols
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

‘They’re not freak occurrences’: Farmers grapple with protecting crops as heat waves and extreme weather become more frequent
EnvironmentFood and drink
‘They’re not freak occurrences’: Farmers grapple with protecting crops as heat waves and extreme weather become more frequent
By The Associated Press and Joshua A. BickelJuly 8, 2026
2 hours ago
Palmer Luckey wearing a lime green shirt with his hands up gesturing
SuccessEducation
Anduril founder Palmer Luckey warns the U.S. university system is falling behind China’s: ‘It generates a lot of worker bees’
By Preston ForeJuly 8, 2026
3 hours ago
Rilla CEO Sebastian Jimenez
Successreturn to office
This CEO pays $1.7 million a year so employees can live in one of America’s most expensive neighborhoods
By Emma BurleighJuly 8, 2026
3 hours ago
Jeremy Grantham, co-founder and chief investment strategist of GMO LLC, during an interview on an episode of Bloomberg Wealth with David Rubenstein in Boston, Massachusetts, US, on Thursday, Aug. 17, 2023.
InvestingSpaceX
Famed investor Jeremy Grantham says history will end up laughing at SpaceX, the ‘craziest IPO in the history of man’ that just joined the Nasdaq 100
By Eleanor PringleJuly 8, 2026
5 hours ago
se
CommentaryVenture Capital
Physical AI’s $50 trillion opportunity requires long-term conviction, but the payoff is huge 
By Amit ChaturvedyJuly 8, 2026
11 hours ago
Billionaire soccer fan Ken Griffin helped engineer Team USA’s best World Cup run in 24 years. Now, he looks ‘forward to building on that momentum’
Arts & EntertainmentSports
Billionaire soccer fan Ken Griffin helped engineer Team USA’s best World Cup run in 24 years. Now, he looks ‘forward to building on that momentum’
By Catherina GioinoJuly 8, 2026
11 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
2 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
1 day ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
8 hours ago
Current price of oil as of July 7, 2026
Personal Finance
Current price of oil as of July 7, 2026
By Joseph HostetlerJuly 7, 2026
1 day ago
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
Politics
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
By Mia OsmonbekovJuly 7, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.