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After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

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FinanceHousing

Buyers line up overnight for a chance to snap up luxury waterfront homes in one of the world’s hottest property markets

By
Zainab Fattah
Zainab Fattah
and
Bloomberg
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Zainab Fattah
Zainab Fattah
and
Bloomberg
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February 22, 2024, 4:47 AM ET
This picture shows the swimming pool of a luxury villa for sale on one of the Palm Jumeirah man-made island
Dubai property frenzy sees buyers queue for million-dollar homesGIUSEPPE CACACE/AFP via Getty Images
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Hundreds of buyers queued overnight outside a Dubai-based developer’s office for a chance to snap up luxury waterfront homes, in the latest sign of the frenzy gripping one of the world’s hottest property markets. 

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Government-backed Nakheel PJSC sold all houses on offer in the first two phases at the Bay Villas development within hours. In all, the project on Dubai Islands will feature more than 500 homes, with prices starting at $1.2 million apiece. The most expensive properties will cost upwards of $4 million. 

Dubai has seen a surge in demand for property over the past couple years, aided by an influx of a people from around the world. That’s helped the city reverse a years-long slump — prices are closing in on records, despite mortgage rates hovering at the highest levels in two decades. 

The sustained strength is reflected in new launches, some of which have sold out rapidly. Nakheel, best known as the developer of Dubai’s artificial palm-shaped islands, last year launched a project that saw buyers queue up in 100° Fahrenheit (38° Celsius) heat for $5 million homes. 

The surge in demand caps a turnaround for Nakheel, which was at the center of a property crash in 2009 that nearly bankrupted Dubai, but has since consolidated operations and cut costs. 

For Nakheel’s latest project, the long line of brokers and investors outside its sales office started to form overnight, prompting police to step in and patrol cars were stationed in the area. Only brokers who received tokens were allowed to return in the morning. 

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