• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financegeorgia

Georgia wants more than just a peach at the end of movie credits to keep dishing out lucrative tax breaks

By
Jeff Amy
Jeff Amy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jeff Amy
Jeff Amy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 8, 2024, 5:28 AM ET
Producer Mitch Bell speaks onstage at "Ant-Man" Atlanta Cast And Crew Screening
Moviemakers should be required to do more than just show a peach at the end of the credits to get the top benefit from Georgia's lucrative film tax credit. Paras Griffin—Getty Images for Marvel Studios

Top Georgia lawmakers say moviemakers should be required to do more than just show a peach at the end of the credits to get the top benefit from Georgia’s lucrative film tax credit.

Recommended Video

Thanks in large part to tax breaks, productions including “The Hunger Games,” the Marvel movies, the Fast & Furious installment “Furious 7” and many others shot in Georgia have made the Peach State a hub for movies and television shows that might otherwise have been shot in Hollywood in an earlier era. The program has supported thousands of Georgia jobs and the creation of several thriving studios.

In a news conference Wednesday, legislative leaders said they want companies to meet four of nine goals to receive the top 30% credit on Georgia income taxes. House Ways and Means Committee Chairman Shaw Blackmon said that would include things such as shooting in rural Georgia, hiring more Georgia workers and supporting production studios in the state.

“We’re certainly not limiting the credit at all,” Blackmon, a Bonaire Republican, told reporters after the news conference. “I think what we’re trying to do is provide more value and a better return on investment for the taxpayers and sustain the credits at the same time, so that industry has an opportunity to continue to thrive.”

That’s the biggest announcement to come out a monthslong review of all the tax breaks that Georgia offers to various industries. Lawmakers also said Wednesday that they want to at least temporarily suspend a sales tax exemption on equipment offered to data centers. So many data centers are opening or expanding in the state that it’s causing a notable drain on the power grid, leading Georgia Power Co. to say it quickly needs to build or contract for new electrical generation capacity.

The announcements are a relatively modest outcome of the review, which Republican Lt. Gov. Burt Jones touts as a way to shore up tax revenue so that Georgia could further cut its income tax rate for all residents and businesses.

“The only way to do that is by assessing all the tax credits and incentives that are out there right now, adjust some of them, eliminate others,” Jones said “And that’s what we’re working on.”

Jones and others said reviews would continue.

There had been talk of capping the number of film tax credits Georgia would issue in a year — the state is projected to give out $1.35 billion in credits this year alone, and is one of six states without a cap. But industry groups lined up at hearings over the summer to defend the breaks as spurring economic activity, and House lawmakers have been more likely to defend the tax breaks.

The film tax credit has spurred a big increase in movies and TV shows made in Georgia, but state-sponsored evaluations show the credit’s cost outweighs its economic benefit. A study last year by Georgia State University suggested the state saw a return of less than 20 cents on the dollar.

Any production company can claim credits once they spend $500,000 on films, television shows, commercials or music videos distributed outside the state. Credits start at 20% of production spending, but rise to 30% if a movie or television show displays Georgia’s peach logo. The bill would raise this threshold to $1 million.

The credits can only be used to reduce outstanding state income taxes owed, and can’t be redeemed for cash. However, the credits are transferrable — production companies can sell them to any individual or business with state income tax liability.

In 2022, the state auditor estimated $1.4 billion in such taxes were outstanding. Some lawmakers fear there could be an unexpected spike in redemptions, hurting state revenue. So Blackmon said lawmakers want to limit redemption of transferred credits to 2.5% of the previous year’s state revenue, or about $900 million currently.

House Speaker Jon Burns said the primary reason for suspending Georgia’s sales tax exemption on equipment used in data centers is because of concerns about electricity use. Georgia Power testified in regulatory hearings last month that 80% of a forecast jump in electricity demand would come from data centers. The Atlanta Journal-Constitution found at least 18 data centers are being developed or expanded in Georgia.

“These centers currently are using a disproportionate amount of our state’s energy,” said Burns, a Newington Republican. “We have to make sure that we balance that and we have resources available.”

The data centers tax credit is projected to cost the state $44 million in foregone sales tax revenue this year, according to a 2022 University of Georgia study. However, that same study showed that data centers were an overall economic boon to Georgia.

Blackmon said that if lawmakers allow the state to resume giving sales tax exemptions, lawmakers want to require the relatively few employees of such data centers to make double the state’s average wage, up from 110% now.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Jeff Amy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Trump, standing behind a microphone, puts his pointer finger in the air.
EconomyDavos
Trump says Europe does one thing right: drug prices. ‘A pill that costs $10 in London costs $130 in New York or Los Angeles’
By Sasha RogelbergJanuary 21, 2026
7 hours ago
nathan's
BankingFood and drink
Nathan’s Famous goes from 5-cent hot dog stand in Coney Island to $450 million acquisition by Smithfield Foods over 100 years later
By Matt Ott and The Associated PressJanuary 21, 2026
8 hours ago
Real EstateDavos
Trump doesn’t want America to be ‘a nation of renters,’ but experts say at least one of his proposals may put homeownership more out of reach
By Marco Quiroz-GutierrezJanuary 21, 2026
9 hours ago
President Donald Trump greets people as he steps off plane in Switzerland
PoliticsPolitics
Trump calms markets with belligerent call for peace that touts contested antiwar record, reiterates U.S. ‘great power’ status and demands Greenland
By Tristan BoveJanuary 21, 2026
9 hours ago
dalio
EconomyDavos
Ray Dalio warns the global rules-based order is already ‘gone’ as Trump threatens Greenland: ‘Let’s not be naive’
By Nick LichtenbergJanuary 21, 2026
9 hours ago
InvestingFinance
Ray Dalio warns that the monetary order is breaking down, leaving us with a terrible choice: ‘Do you print money or let a debt crisis happen?’
By Lee CliffordJanuary 21, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 20, 2026
By Joseph HostetlerJanuary 20, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
11 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
10 hours ago
placeholder alt text
Economy
Trump added $2.25 trillion to the national debt in his first year back in charge, watchdog says
By Nick LichtenbergJanuary 20, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
15 hours ago