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NewslettersCFO Daily

With the Fed possibly not cutting rates until May, CFOs can no longer price their way out of this environment, says an economist

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
February 1, 2024, 7:29 AM ET
Federal Reserve Board Chairman Jerome Powell speaks during a news conference at the headquarters of the Federal Reserve on January 31, 2024 in Washington DC.
Federal Reserve Board Chairman Jerome Powell speaks during a news conference at the headquarters of the Federal Reserve on January 31, 2024 in Washington DC. Anna Moneymaker—Getty Images
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Good morning. The Federal Reserve isn’t yet confident that it’s time to cut interest rates. 

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The central bank’s Federal Open Market Committee announced on Wednesday that it’s maintaining the target range for the federal funds rate at 5.25% to 5.5%, the fourth straight pause since July. The Fed raised its benchmark interest rate a total of 11 times in 2022 and 2023 in an attempt to cool off inflation.

“Inflation has eased from its highs without a significant increase in unemployment,” Federal Reserve Chair Jerome Powell said during a news briefing. But it’s still too high, and the “ongoing progress in bringing it down is not assured, and the path forward is uncertain,” Powell said.

The committee said in its official statement that it doesn’t expect to reduce the target range until it has gained greater confidence that inflation is moving toward 2%. Inflation hit a four-decade high 18 months ago.

In December, core personal consumption expenditure (PCE) inflation slowed to 2.9% year over year. The Fed prefers PCE as an inflation measure over the consumer price index. Powell explained that the inflation data over the past six months is encouraging, but the committee still seeks more data. And Powell said he doesn’t think it’s likely the committee will reach a level of confidence by the time of the March meeting.

A May rate cut seems more likely, Gregory Daco, chief economist at EY, told me. The Fed will be paying very close attention to the upcoming PCE inflation readings to gauge whether they do have that greater confidence, Daco said. “Inflation bumpiness is what the Fed is wary of,” he added. 

Powell said he and his colleagues are “acutely aware” that high inflation “erodes purchasing power,” especially for those least able to pay the rising costs for food, housing, and transportation. But that doesn’t make it easier for those consumers who are experiencing cost fatigue, nor for businesses facing spending decisions of their own, Daco said.

With rates still high, Daco said he often talks to CFOs about planning for multiple scenarios. It’s important to understand supply-side inflation drivers and how they fit into your company’s ecosystem, and to not surrender market share through inadequate pricing strategies.

“Having just a baseline case is no longer sufficient in this highly uncertain environment,” he said. “You can’t price your way out of this environment anymore.”

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Stacy McLaughlin was named CFO at Splash Beverage Group, Inc. (NYSE American: SBEV), a portfolio company of beverage brands, effective Jan. 24. Before joining Splash, McLaughlin was the CFO of Material Technologies Corp. She was also previously VP and CFO of Willdan Group, Inc. Before that, McLaughlin was from senior associate at Windes & McClaughry Accountancy Corporation, and senior audit associate at KPMG LLP.

Victor Hwei was named CFO at Oomnitza, a provider of enterprise technology management solutions. Most recently, Hwei served as the leader of the finance, strategy, and corporate development teams at Pantheon. Before that, he held multiple operational and financial leadership roles at New Relic. Hwei's experience also includes positions as an investment banker at Morgan Stanley and UBS. 

Big deal

"DataSnipper, startup that uses AI to eliminate some of the ‘dread’ in accounting, is valued at $1 billion in latest funding round," a new article by Fortune's Jeremy Kahn, explores how the Amsterdam-based startup that automates critical tasks for accountants and auditors has raised an additional $100 million in venture capital. "The round, which gives DataSnipper a coveted unicorn’s horn for reaching the milestone valuation, says a lot not just about the current appeal of any investment with a whiff of artificial intelligence about it," Khan writes. "It’s also a harbinger of the likely impact AI will have on accounting, and on professional services more generally." You can read the complete article here. 

Going deeper

"Reinvention in the age of generative AI," a report by Accenture, examines how executives are increasingly turning to reinvention as their core strategy. Of more than 5,000 C-suite executives surveyed, just 9% of companies, "reinventors," are putting technology at the center of a strategic reinvention of their business rooted in data, AI, and new ways of working, according to the report. These “reinventors,” have been steadily growing to pull away from less-prepared competitors. The report projects the gap in revenue growth between this group and all other companies will increase 2.4x from 2022 to 2026. "Continuous reinvention can only come with a deeper understanding of advances in transformative technologies like generative AI," according to Jack Azagury, group chief executive of strategy and consulting at Accenture.

Overheard

“This is early stages and we would love, honestly, more support on this. There’s a lot more work to think that through, but it’s work that needs to be done.”

—Dana Rao, general counsel and chief trust officer at Adobe, discussed in an interview with Fortune the company’s four-year effort to create an industry-wide watermarking tool for all AI-generated photos called Content Credentials. If adopted broadly, it could make it easier to track down people who post abusive images, Rao said. 

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.

About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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