Bryan Johnson, the tech entrepreneur-turned-biohacker, is opening the doors to his “secret plan to kickstart our evolution from Homo Sapiens to Homo Evolutis”.
The 46-year-old, who has spent the last year swapping blood with his 17-year-old son, adhering to a strict diet, and taking unproven gene therapy injections in a bid to achieve a biological age of 18, is now offering his fountain of youth formula to the public.
For $333 a month those wanting to follow the maverick entrepreneur’s regime can take Johnson’s ‘basics’ which includes, nutty pudding, extra virgin olive oil, ginger and garlic.
The centi-millionaire founder of Blueprint revealed on X, the platform formerly known as Twitter, that applications are open to try out the 90-day “self-experimentation study”—but be quick, there’s only enough stock for 2,500 people.
Dear Fellow Explorers,
— Zero /dd (@bryan_johnson) January 8, 2024
“Make Blueprint easy to do'' is the top request we’ve received. We’ve now done it. The basics are ready for you.
We have enough inventory from our first production run to supply 2,500 people for 90 days. You can apply today for one of these slots.… pic.twitter.com/u1WXOJEQJV
Over the three-month trial period, you’ll have to stick to a scheduled sleep, diet and exercise pattern, while also still having enough mojo to bring the “vibe” to the table.
“We want this to be fun and feel like a game we’re playing together,” Johnson explained in the “housekeeping” notes for candidate selection.
Aspiring participants hoping to reverse their biological clock will find out by Jan. 15 if they’ve made it onto the program. But don’t worry if you don’t make the cut, Johnson revealed that he’s hoping to “scale capacity” and open up the monthly subscription to all “as fast as possible”.
An expensive ‘investment’ into your health
On top of the $333 a month—or the minimum entry fee of $999—for 90 days worth of Johnson’s Blueprint ingredients, participants will still need to fork out for their usual food shop.
But, Johnson who has a net worth of around $400 million, downplayed the package’s premium price tag and insisted it’s “already cost-competitive with fast food”.
He also “invited” participants to apply for advanced biomarker measurements, which depending on which tier is selected could add up to $1,600 to the bill.
“We normally think about food as a ‘cost’. Blueprint is a new relationship of how we think about what we put into our body; it’s an investment in your health,” he wrote. “The monthly amount is an investment…”
Expert doubts
The strict diet provides participants with “67 interventions” in products that he claims were chosen “based upon randomized controlled trials and strong epidemiological evidence”, but experts have had their doubts about the effectiveness of certain ingredients in his regime and that vitamin E, in particular, could even increase risk of death when taken in high doses.
Either way, many of the products, including the Premium Extra Virgin Olive Oil and $99 Nutty Pudding which Johnson says he eats every single day, will also soon be available for all to purchase on Project Blueprint’s website.
Johnson says the Blueprint team will be adding more food items to its current “basic stack”, but provided no further insight into when that will be or how much it’ll bump up the subscription price.
“We are mindful that if you want Blueprint to be your single source of food we’ll need to satisfy your needs of variety, texture and taste,” he wrote. “We’re on it.”
Fortune has contacted Bryan Johnson for comment.
Editor’s note: This story has been updated to reflect that vitamin E increases risk of death when taken in high doses, not in any amount.
