• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
TechArts & Entertainment

Kiss to live on via digital avatars, with help from George Lucas’ Industrial Light & Magic: ‘We can be forever young and forever iconic’

By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 3, 2023, 10:07 AM ET
Gene Simmons, left, Tommy Thayer and Paul Stanley of KISS perform during the final night of the "Kiss Farewell Tour" on Saturday, Dec. 2, 2023, at Madison Square Garden in New York.
Gene Simmons, left, Tommy Thayer and Paul Stanley of KISS perform during the final night of the "Kiss Farewell Tour" on Saturday, Dec. 2, 2023, at Madison Square Garden in New York. Evan Agostini/Invision/AP
Add Fortune on Google for similar content.

On Saturday night, Kiss closed out the final performance of their “The End of the Road” farewell tour at New York City’s famed Madison Square Garden.

But as dedicated fans surely know — they were never going to call it quits. Not really.

During their encore, the band’s current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer — left the stage to reveal digital avatars of themselves. After the transformation, the virtual Kiss launched into a performance of “God Gave Rock and Roll to You.”

The cutting-edge technology was used to tease a new chapter of the rock band: after 50 years of Kiss, the band is now interested in a kind of digital immortality.

The avatars were created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with Pophouse Entertainment Group, the latter of which was co-founded by ABBA’s Björn Ulvaeus. The two companies recently teamed up for the “ABBA Voyage” show in London, in which fans could attend a full concert by the Swedish band — as performed by their digital avatars.

Per Sundin, CEO of Pophouse Entertainment, says this new technology allows Kiss to continue their legacy for “eternity.” He says the band wasn’t on stage during virtual performance because “that’s the key thing,” of the future-seeking technology. “Kiss could have a concert in three cities in the same night across three different continents. That’s what you could do with this.”

‘The band deserves to live on’

In order to create their digital avatars, who are depicted as a kind of superhero version of the band, Kiss performed in motion capture suits.

Experimentation with this kind of technology has become increasingly common in certain sections of the music industry. In October K-pop star Mark Tuan partnered with Soul Machines to create an autonomously automated “digital twin” called “Digital Mark.” In doing so, Tuan became the first celebrity to attach their likeness to OpenAI’s GPT integration, artificial intelligence technology that allows fans to engage in one-on-one conversations with Tuan’s avatar.

Aespa, the K-pop girl group, frequently perform alongside their digital avatars — the quartet is meant to be viewed as an octet with digital twins. Another girl group, Eternity, is made up entirely of virtual characters — no humans necessary.

“What we’ve accomplished has been amazing, but it’s not enough. The band deserves to live on because the band is bigger than we are,” Kiss frontman Paul Stanley said in a roundtable interview. “It’s exciting for us to go the next step and see Kiss immortalized.”

“We can be forever young and forever iconic by taking us to places we’ve never dreamed of before,” Kiss bassist Gene Simmons added. “The technology is going to make Paul jump higher than he’s ever done before.”

And for those who couldn’t make the Madison Square Garden show — stay tuned, because a Kiss avatar concert may very well be on the way.`

About the Authors
By Maria Sherman
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Fortune Daily video show graphic showing host Ellie Austin
C-SuiteFortune Daily
Welcome to Fortune Daily
By Ellie AustinAugust 3, 2026
33 minutes ago
congress
Commentaryregulation
Congress needs an AI framework now
By Caleb KnappAugust 3, 2026
58 minutes ago
SoftBank, Hitachi, LG back Zenity’s $125 million round to police AI agents
AIcyber
SoftBank, Hitachi, LG back Zenity’s $125 million round to police AI agents
By Nicholas GordonAugust 3, 2026
1 hour ago
w
CybersecurityWealth
Someone broke into Liechtenstein’s secret wealth haven list overnight
By The Associated PressAugust 3, 2026
2 hours ago
cs
AIEducation
The computer science major is dying so that the AI literacy minor can be born: ‘we have to democratize it’
By Heather Hollingsworth and The Associated PressAugust 3, 2026
2 hours ago
Business colleagues sitting at conference table seen through glass wall. They are planning strategy.
C-SuiteCFO Daily
Aon’s CFO on the No. 1 risk keeping CEOs and finance chiefs up at night
By Sheryl EstradaAugust 3, 2026
2 hours ago

Most Popular

Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
1 day ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
2 days ago
Trump just invoked a 1930 tariff law no president has ever used — against Canada
Commentary
Trump just invoked a 1930 tariff law no president has ever used — against Canada
By Caleb PetittAugust 2, 2026
1 day ago
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
Middle East
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
By Jason MaAugust 2, 2026
21 hours ago
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
By Orianna Rosa RoyleAugust 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.