• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

Current price of oil as of June 16, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
TechStreaming

Spotify has had enough of people ‘gaming the system’ to make money from background noises

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
November 23, 2023, 5:11 AM ET
A man listens to content on overhead headphones in a dark room.
Spotify is cutting earning opportunities for users looking to make royalties from "noise" like whale sounds, ASMR and static.Getty Images
Add Fortune on Google for similar content.

Whale sounds, ASMR and white noise are surging in popularity as a productivity or relaxation hack—but according to Spotify, “bad actors” are taking advantage of the trend to earn undeserved money.

Recommended Video

In a blog post on Tuesday, the Swedish music streaming giant said it was shaking up the way it paid royalties to artists—which would include a crackdown on people who were manipulating the platform to cash in on “functional” sounds.

These include things like white noise, rainfall, static and whale sounds, which people often play in the background to help them unwind or focus.

While Spotify conceded in its announcement that the “functional” genre was popular on its platform, the company said some users were “gaming the system with noise.”

“Listeners often stream these functional genres for hours at a time in the background, and this is sometimes exploited by bad actors who cut their tracks artificially short — with no artistic merit — in order to maximize royalty-bearing streams,” Spotify said on Tuesday.

How ‘bad actors’ are ‘gaming the system’

While a typical song is a few minutes long, some users are shortening whale soundtracks and other functional sounds to 30 seconds and placing them consecutively on playlists without users noticing, the firm said—which earns them “outsized payments” from Spotify.

“Beyond track length, noise recordings are valued in the same way as music recordings,” the company added. “The massive growth of the royalty pool has created a revenue opportunity for noise uploaders well beyond their contribution to listeners.”

In an effort to address the issue and divert earnings back toward emerging and professional artists, Spotify said it was bringing in new policies for noise recordings.

From 2024, the company said functional noise recordings would need to be at least two minutes long in order to qualify for royalty payments.

Extra $1 billion heading to legitimate artists

In the coming months, Spotify said it planned to work with licensors to revalue noise streams at a “fraction of the value” of music streams. This would help send an additional $1 billion to legitimate artists on the platform, the company added.

Tracks that would be impacted by the changes include white noise, nature sounds, machine noises, sound effects, non-spoken ASMR and silence recordings.

Under the current system, Spotify said the earning opportunity was too large for noise uploaders, who consequently flood streaming services with interchangeable noise recordings in the hope that they can attract sufficient search traffic to earn royalties.

“By setting a minimum track length, these tracks will make a fraction of what they were previously earning (because two minutes of listening to noise recordings would generate one royalty-bearing stream not four), freeing up that extra money to go back into the royalty pool for honest hard-working artists,” Spotify said. “It also creates a more fair playing field for artists in these functional genres, by eliminating the perverse incentive to cut tracks artificially short with no artistic merit, at the expense of listener experience.”

By the end of 2022, Spotify’s all-time payouts to music rights holders was approaching $40 billion.

About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

jensen
AINvidia
Jensen Huang on his relationship with Trump: ‘calls me in the middle of the night’
By Josh Boak and The Associated PressJune 17, 2026
2 hours ago
Ned Koh turns in his chair, smiling.
AIBrainstorm Tech
A 21-year-old cofounder’s sales pitch to clients begs them to question the company’s results: ‘Do not trust us. Do not trust our model’
By Eva RoytburgJune 17, 2026
2 hours ago
Aravind Srinivas, co-founder and chief executive officer of Perplexity
SuccessCareers
‘I have nothing to lose’: Perplexity CEO says fear of failure is ‘the stupidest thing’ holding you back
By Emma BurleighJune 17, 2026
2 hours ago
Steve Ballmer
SuccessCareers
Microsoft boss Steve Ballmer once mocked Google Chrome, calling it a ‘rounding error’—Google CEO says the jab became fuel to keep going
By Preston ForeJune 17, 2026
3 hours ago
bores
PoliticsElections
OpenAI’s backers spent $7.6 million to destroy a state legislator. Anthropic spent $10 million to rescue him
By Matt Brown, Anthony Izaguirre, Nicholas Riccardi and The Associated PressJune 17, 2026
3 hours ago
The global under-16 social media ban Is no longer a fringe policy
EuropeSocial Media
The global under-16 social media ban Is no longer a fringe policy
By The Associated PressJune 17, 2026
3 hours ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.