• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGeneral Motors

GM’s Cruise self-driving unit is recalling all its cars to update software after one dragged a San Francisco pedestrian

By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 8, 2023, 7:57 AM ET
GM said in documents posted by U.S. safety regulators on Nov. 8, 2023, that with the updated software, Cruise vehicles will now remain stationary in similar cases.
GM said in documents posted by U.S. safety regulators on Nov. 8, 2023, that with the updated software, Cruise vehicles will now remain stationary in similar cases. Paul Sancya—AP

General Motors’ Cruise autonomous vehicle unit is recalling all 950 of its cars to update software after one of them dragged a pedestrian to the side of a San Francisco street in early October.

Recommended Video

The company said in documents posted by U.S. safety regulators on Wednesday that with the updated software, Cruise vehicles will remain stationary should a similar incident occur in the future.

The Oct. 2 crash prompted Cruise to suspend driverless operations nationwide after California regulators found that its cars posed a danger to public safety. The state’s Department of Motor Vehicles revoked the license for Cruise, which was transporting passengers without human drivers throughout San Francisco.

In the crash, another vehicle with a person behind the wheel struck a pedestrian, sending the person into the path of a Cruise autonomous vehicle. The Cruise initially stopped but still hit the person. But it then pulled to the right to get out of traffic, pulling the person about 20 feet (six meters) forward. The pedestrian was pinned under one of the Cruise vehicle’s tires and was critically injured.

Cruise says in documents posted by the U.S. National Highway Traffic Safety Administration that it already has updated software in test vehicles that are being supervised by human safety drivers. The driverless fleet will get the new software before resuming operations, the company says.

In a statement Wednesday, the GM unit said that it did the recall even though it determined that a similar crash with a risk of serious injury could happen again every 10 million to 100 million miles without the update.

“We strive to continually improve and to make these events even rarer,” the statement said. “As our software continues to improve, it is likely we will file additional recalls to inform both NHTSA and the public of updates to enhance safety across our fleet.”

Cruise said that after examining its system, it has decided to add a chief safety officer, hire a law firm to review its response to the Oct. 2 crash, appoint a third-party engineering firm to find the technical cause, and adopt companywide “pillars” to focus on safety and transparency.

Problems at Cruise could slow the deployment of fully autonomous vehicles that carry passengers without human drivers on board. It also could bring stronger federal regulation of the vehicles, which are carrying passengers in more cities nationwide.

NHTSA opened an investigation Oct. 16 into four reports that Cruise vehicles may not exercise proper caution around pedestrians. The reports, including two injuries, involved vehicles operating autonomously and “encroaching on pedestrians present in or entering roadways, including pedestrian crosswalks in the proximity of the intended travel path of the vehicles.” It wasn’t immediately clear whether the Oct. 2 crash was included in the probe.

In documents filed with NHTSA, Cruise said its automated driving system was designed in some cases to pull over and out of traffic to minimize safety risks and disruption after a crash, with the response dependent on the characteristics of the crash. But in certain circumstances such as a pedestrian positioned on the ground in the vehicle’s path, pulling over is not the desired response.

The Cruise system “inaccurately characterized the collision as a lateral collision and commanded the AV to attempt to pull over out of traffic, pulling the individual forward rather than remaining stationary,” the company said.

While the Department of Motor Vehicles didn’t elaborate on specific reasons for its suspension of Cruise’s license, the agency accused Cruise of misrepresenting safety information about the autonomous technology in its vehicles. The revocation followed a series of incidents that heightened concerns about the hazards and inconveniences caused by Cruise’s robotaxis.

The DMV and others have accused Cruise of not initially sharing all video footage of the accident, but the robotaxi operator pushed back — saying it disclosed the full video to state and federal officials.

General Motors Co., has ambitious goals for Cruise. The Detroit automaker had been expecting annual revenue of $1 billion from Cruise by 2025 — a big jump from the $106 million in revenue last year.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Tom Krisher
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
6 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
9 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
13 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
14 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
14 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
15 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
13 hours ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
21 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.