• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
NewslettersFortune Analytics

Respect the lag? CEOs turned more bearish this quarter

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
November 2, 2023, 10:25 AM ET
Businessman standing by the window and using laptop
Of the CEOs Fortune and Deloitte surveyed, 48% of them said they had a "pessimistic" or "very pessimistic" outlook for the global economy in the next 12 months.Getty Images

What are CEOs thinking right now?

In 1959, economist Milton Friedman infamously told Congress that monetary policies “operate with long and variable lags.” This quote has loomed large over the past two years, especially as we’ve witnessed the Fed rapidly increasing interest rates at a pace not seen in four decades.

As of today, the U.S. labor market has remained stable despite this historic cycle of rate hikes. However, if these “long and variable lags” were to start steering us toward a recession, it stands to reason that America’s Fortune 500 CEOs would be among the first to detect any signs of trouble.

To find out, Fortune once again ran a CEO survey, conducted in collaboration with Deloitte. We invited the top executives at Fortune 500 companies, Fortune Global 500 companies, and some members of our global Fortune community to participate.

In total, 104 CEOs representing more than a dozen industries responded to the survey. It was fielded in October.

The numbers to know

36%…of CEOs say they expect their firm’s growth to be strong (33%) or very strong (3%) over the coming 12 months. Another 50% said modest, while 12% said either weak (9%) or very weak (3%).

48%…of CEOs have a “pessimistic” (47%) or “very pessimistic” (1%) outlook of the global economy over the next 12 months. That figure was 38% when we asked them the same question in June.

51%…of CEOs say increased interest rates have had a “modest” impact on their business. Another 22% said a “significant impact”, while 23% said “no impact.”

30%…of CEOs say they’ve reduced their investment in China, while 1% say they’ve increased their investment in China.

Big picture

CEOs turned a bit more bearish this quarter, following several quarters of improving optimism. In the latest survey, 48% of CEOs expressed a “pessimistic” or “very pessimistic” outlook for the global economy in the next 12 months. This marks an increase from 38% in June.

A few deeper takeaways

Chart: Share of CEOs with a pessimistic outlook over the next 12 months

A little more pessimism

As interest rates began to spike last year, CEOs got really bearish. Indeed, back in October 2022, 76% of CEOs held a “pessimistic” or “very pessimistic” view. However, as the economy held firm entering 2023, just 37% of CEOs in February held a “pessimistic” or “very pessimistic” 12-month outlook of the global economy.

But that’s ticking up again: In this latest survey, 48% of CEOs held a “pessimistic” or “very pessimistic” 12-month outlook of the global economy.

Is that jump a nothingburger? It’s hard to say. But let’s keep an eye on it.

Something else: Back in January, Federal Reserve Governor Christopher Waller reminded the public that there’s about a 9-to-12-month lag between a Federal Reserve policy hike and its impact on the broader economy. The first Fed hike (March 2022) was 19 months ago, while the most recent (July 2023) is just three months in the rearview mirror. That’s why some economists aren’t ready to declare victory just yet.

Chart: What external issues CEOs expect to influence or disrupt their business strategy in the next 12 months

Big headwinds: Geopolitics and inflation

Among the CEOs we polled, 51% answered they expect that “geopolitical instability” will likely disrupt or influence their business strategy over the next 12 months. The same percentage said inflation.

Two thoughts.

If re-polled that geopolitical instability percentage might be even higher now, given that this survey was conducted prior to the terror attacks in Israel.

Second, keep in mind that many of these CEOs do business across the globe, and so while consumer price growth in the U.S. has decelerated significantly, not every country has been so lucky.

Chart: Whether CEOs adjusted business strategy concerning China

China pullback

There’s no doubt about it: Geopolitical tensions between the U.S. and China have been increasing for quite some time.

And it has corporate titans on edge.

Among the CEOs we surveyed, 1% told us they’re investing more in China, 30% told us they’re investing less. That speaks volumes to the ongoing friction between the U.S. and China.


Lance Lambert
@NewsLambert

Get direct access to the data behind our signature lists, including the FORTUNE 500, GLOBAL 500, and FORTUNE 1000, with Fortune Analytics. Visit here to learn more.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Two health insurers just overtook GM as the highest-ranked women-led companies on the Fortune 500
NewslettersMPW Daily
Two health insurers just overtook GM as the highest-ranked women-led companies on the Fortune 500
By Emma HinchliffeJune 3, 2026
13 hours ago
How Bazooka’s CIO is bringing AI to the gum game and navigating candy industry headwinds
NewslettersCIO Intelligence
How Bazooka’s CIO is bringing AI to the gum game and navigating candy industry headwinds
By John KellJune 3, 2026
13 hours ago
Jean-Denis Greze (left) with a company avatar, and Tony Vincent (right) with a company avatar.
NewslettersTerm Sheet
Town’s AI assistants learn your life—Andreessen Horowitz and Forerunner just backed the vision with $55 million
By Lily Mae LazarusJune 3, 2026
16 hours ago
Amazon SVP and CFO Brian Olsavsky
NewslettersCFO Daily
How Amazon’s CFO ‘shatters’ expectations and helped power the company to No. 1 on the Fortune 500
By Sheryl EstradaJune 3, 2026
17 hours ago
U.S. President Donald Trump at Morristown Airport in New Jersey on May 22, 2026. (Photo: Brendan Smialowski/AFP/Getty Images)
NewslettersFortune Tech
The details of Trump’s long-awaited, scaled-back AI order
By Andrew NuscaJune 3, 2026
18 hours ago
Bigger, richer, more concentrated: Inside the new Fortune 500
NewslettersCEO Daily
Bigger, richer, more concentrated: Inside the new Fortune 500
By Diane BradyJune 3, 2026
18 hours ago

Most Popular

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
2 days ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
15 hours ago
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
2 days ago
Current price of oil as of June 3, 2026
Personal Finance
Current price of oil as of June 3, 2026
By Joseph HostetlerJune 3, 2026
15 hours ago
Southwest exec says the free bag and assigned seating overhaul is already paying off
Travel & Leisure
Southwest exec says the free bag and assigned seating overhaul is already paying off
By Preston ForeJune 2, 2026
1 day ago
Current price of oil as of June 2, 2026
Personal Finance
Current price of oil as of June 2, 2026
By Joseph HostetlerJune 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.