• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
RetailConsumer Spending

American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
October 10, 2023, 6:26 AM ET
William "Bill" Simon, president and chief executive officer of Wal-Mart U.S., speaks during a Bloomberg Television interview on the sidelines of the SelectUSA 2013 Investment Summit in Washington, D.C., U.S., on Thursday, Oct. 31, 2013.
Bill Simon, former Walmart U.S. CEO, pictured in 2013.Andrew Harrer—Bloomberg/Getty Images
Add Fortune on Google for similar content.

Lingering inflation and pressure on American consumers is starting to damage retailers’ ability to offer bargain prices, according to a former CEO of Walmart’s expansive U.S. operation.

Recommended Video

In an interview with CNBC on Monday, Bill Simon—who led the grocery giant from 2010 to 2014—said that “for the first time in a long time, there’s reason for the consumer to pause.”

“The consumer has had an incredible 10-, 12-year run…[but] we’re starting to see this accumulation of global macroeconomic issues, geopolitical issues, inflation, interest rates, loan repayments,” he explained.

Political division was also playing a part in dampening consumer sentiment, Simon added, noting that the “really contentious” 2024 presidential election and turbulence in Congress would pile up and make Americans wary of spending.

There was already evidence, he argued, that consumers’ habits were shifting.

“You can look back to Walmart’s last quarterly report; they talked about a very, very large trade down: Typically what you see during difficult economic times is a trade down from middle income to lower income and upper down to middle, and you’re starting to see that,” he said. “You also see shifts in things like pack sizes at the beginning of the month versus the end of the month: [Shoppers] buy larger-batch sizes in the beginning when they have more cash, and they buy smaller ones at the end of the month. All of that’s starting to rear its ugly head.”

End of the era of big bargains?

Meanwhile, there were subtle signs in the retail space that the era of big bargains was coming to an end, according to the ex–Walmart boss, who now serves on the boards of Darden Restaurants and HanesBrands.

“If you look at Amazon and Walmart’s [websites], there’s a lot of interesting things going on,” he told CNBC. “They usually say, ‘50-inch TV, $199,’ or something like that. And now they say, ‘50-inch TV, 40% off.’ You use percentages when you’re not real proud of your price point.”

Simon noted that lingering inflation was still forcing retailers’ prices upward.

“The retailers are feeling the inflationary push,” he said. “So that’s going to translate into consumers’ acceptance of the prices and what they buy.”

American consumers have helped the U.S. economy remain resilient over the past couple of years, with shoppers continuing to spend even in the face of sticky inflation, soaring interest rates, and recession fears.

Last week, Treasury Secretary Janet Yellen told Fortune that the surprisingly resilient consumer, coupled with a buoyant labor market, had blocked a recession.

Americans’ willingness to spend has created problems for the Federal Reserve, however, which has been tightening monetary policy in a bid to cool the economy and bring inflation closer to its 2% target.

As the question remains on whether consumers can maintain their pace of spending, some market watchers—like Walmart’s former exec Simon—believe that the tide may be turning.

Citigroup CEO Jane Fraser warned in a recent interview that “cracks” were beginning to show when it came to consumer spending, while researchers at McKinsey said in a report published last week that while consumer sentiment remained upbeat, Americans were spending more cautiously.

Meanwhile, economists at ING cautioned in a recent note that real disposable income in American households had dropped, noting that additional financial pressure would be piled on consumers with the restarting of student loan repayments.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Retail

The Pete behind Jersey Mike’s was only 17 years old when he borrowed $125,000 to buy the chain—with some help from his high school football coach
SuccessFounders
The Pete behind Jersey Mike’s was only 17 years old when he borrowed $125,000 to buy the chain—with some help from his high school football coach
By Marco Quiroz-GutierrezJuly 26, 2026
12 hours ago
t
EconomyInflation
Meet the Americans learning to go without after the biggest grocery inflation in 50 years
By Dee-Ann Durbin, Terry Tang, Maggie Scales, Sandy Guatibonza, Hikari Mae Hida and The Associated PressJuly 25, 2026
1 day ago
g
EconomyInflation
‘Rockets and feathers’: Economists say grocery prices shoot up like the first, fall like the second
By Dee-Ann Durbin and The Associated PressJuly 25, 2026
1 day ago
alex
CommentaryEntrepreneurship
I sold my startup for millions without a single dollar in revenue. Here’s why that’s the point
By Alexander Kardos-NyheimJuly 25, 2026
2 days ago
Photo of retailer Wildberries
PoliticsUkraine
Ukraine’s drone strikes on Russia’s Amazon rival’s warehouses hit military supply chain and shake public morale
By The Associated Press and Dasha LitvinovaJuly 24, 2026
2 days ago
shop
EnergyInflation
Oil at $100 is pushing up costs from gas pumps to grocery aisles
By Cathy Bussewitz, Mae Anderson, Anne D'Innocenzio and The Associated PressJuly 24, 2026
2 days ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
24 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
9 hours ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.