• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Current price of oil as of June 8, 2026

3

Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
EnvironmentHawaii

Tourism is returning in West Maui near wildfire-ravaged Lahaina as hotels and timeshare properties open for business

By
Audrey McAvoy
Audrey McAvoy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Audrey McAvoy
Audrey McAvoy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 9, 2023, 4:54 AM ET
The Ritz-Carlton, Kapalua, on Oct. 3, 2023, in Lahaina, Hawaii.
The Ritz-Carlton, Kapalua, on Oct. 3, 2023, in Lahaina, Hawaii. Mengshin Lin—AP

The area around the Maui town largely destroyed by wildfire two months ago began welcoming back travelers on Sunday after the mayor and Hawaii’s governor pushed ahead to restart tourism to boost the economy despite opposition from some Lahaina residents.

Recommended Video

Five hotels in West Maui were accepting reservations again, according to their websites and the Maui Hotel and Lodging Association. In addition, eight timeshare properties — in which visitors have an ownership stake in their room — were opening across the region early this month, including some a few miles from the devastation.

The reopening fell on the two-month anniversary of the wildfire that killed at least 98 people and destroyed more than 2,000 structures, many of them homes and apartments.

Ilihia Gionson with the Hawaii Tourism Authority said Sunday that a huge influx of visitors was not expected based on conversations with hotels. Precise figures for how many travelers were returning to the area’s hotels and timeshares were not immediately available, he said.

Many local residents have objected to resuming tourism in West Maui, which includes Lahaina town and a stretch of coastline to the north. Opponents said they don’t want travelers asking them about their traumatic experiences while they are grieving the loss of their loved ones and processing the destruction of their homes.

More than 3,500 Lahaina-area residents signed a petition asking Hawaii Gov. Josh Green to delay the restart. Green said restarting would help Maui’s tourism-driven economy get on a path to recovery.

Lisa Paulson, executive director of the Maui Hotel and Lodging Association, said her organization’s surveys indicated the number will be “low.” She predicted “a very slow ramp up to visitors coming back.”

Maui County on Saturday released a video message from Mayor Richard Bissen acknowledging the difficulties of the situation.

“I know we are still grieving, and it feels too soon. But the reality is there are those in our community who are ready to get back to work. Bills need to be paid, keiki have needs and our kupuna face continued medical care,” Bissen said, using the Hawaiian words for children and elders, respectively.

Thousands of tourists staying in beachfront hotels north of the burn zone left Maui in the days after the fire. Some 11,000 hotel rooms in West Maui have since either sat empty or housed displaced Lahaina residents under a program administered by the Federal Emergency Management Agency and the Red Cross.

Bissen said he was working hard to make sure no one affected by the fire has to leave their temporary housing to make room for visitors.

The county prepared another video highlighting places visitors could go outside West Maui, including the town of Paia on Maui’s north shore and the scenic road to Hana on the island’s east side.

The video message urged visitors to show respect by staying away from the burn zone, not taking and posting “inappropriate images” on social media, and following signs and instructions.

Separately, the governor’s Office of Wellness and Resilience prepared a flyer with tips on how visitors can be respectful, which it planned to distribute at hotels, rental car desks and other places visitors frequent.

Four of the five reopening hotels were in the northernmost section of West Maui, including the Ritz-Carlton at Kapalua. This area is 7 to 10 miles (11 to 16 kilometers) and a 15- to 20-minute drive north of the part of Lahaina that burned.

Green had indicated fewer hotels would open. He told the Hawaii News Now interview program “Spotlight Now” last week that “I believe only one or maybe two hotels will be fully opened on that date, on the 8th.” Green’s office said the numbers have fluctuated over time.

The Mauian is among the hotels welcoming travelers again. It posted a note on its website saying the return of visitors would help stabilize the economy and provide jobs and support “for those who lost so much in this disaster.”

“However, we humbly ask that if you visit West Maui in coming months, please do so with sensitivity and respect for those who have suffered great losses,” the note said. “Your kindness, understanding and aloha will be appreciated during this time.”

Paulson, from the lodging association, said timeshares sometimes rent to non-owner travelers but were not doing so now in West Maui to be respectful, she said.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Audrey McAvoy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Matt Damon and Gary White.
EnvironmentWaters
Corporate America has been draining the world’s water. Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
7 hours ago
Donald Trump shakes the hand of a farmer wearing a red shirt
EnvironmentTariffs
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Illinois joins Ohio in ordering pause on data center tax credits
PoliticsData centers
Illinois joins Ohio in ordering pause on data center tax credits
By Yash Roy and BloombergJune 6, 2026
3 days ago
denton
CommentaryIran
ICC Secretary General: The Hormuz clock that matters isn’t diplomatic — it’s agricultural
By John W.H. Denton AOJune 6, 2026
4 days ago
Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
4 days ago
evers
LawWisconsin
Wisconsin governor hails ‘historic’ $10m settlement over forever chemicals but a mayor sees ‘drop in the bucket’
By Scott Bauer and The Associated PressJune 5, 2026
4 days ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
21 hours ago
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPO
By Jim EdwardsJune 8, 2026
1 day ago
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.